Uppsala Universitet Sophie DicksenMedie- och kommunikationsvetenskap C-uppsatsAbstractTitle: Communication of gender through design -A study of shapes and colors of perfumebottles and of the fonts on their labels.(Genuskommunikation genom design -En studie av form, färg och typsnitt på parfymflaskor)Number of pages: 39 (82 including enclosures)Author: Sophie DicksenTutor: Mats LindCourse: Media- and Communication Studies CPeriod: Autumn 2006University: Division of Media and Communication, Department of information Science,Uppsala UniversityPurpose/Aim: To study whether gender is communicated through design, and if so is the case, the aim is also to see by which aspects gender is communicated.Material/Method: 40 perfumebottles, 20 for women and 20 for men has been studied, and attributes such as their shapes, colors as well as the fonts on their labels has been analyzed in search of gender differences. An art director has also been interwiewed to receive information about genderdesign from a practical wiew.Main results: There is no difference out of a gender perspective between the colors on the bottles in aspect of lightness but colors on ladieperfumes are generally more saturated and they are also more often located among yellow, orange and red shades on the color chart while perfumesbottles for men tend to consist of yellow, green and blue colors in more unsaturated versions. The results of the study of shapes showes that there are more cubes among the male perfumes than there are in the group of womensperfumes. Concidering the study of fonts does results prove that fonts on labels of male perfumes mostly belong to the most common group of fontfamilies. This compared toperfumes for ladies where the the fonts varied between the two current fontgroups of the study, and therefore are bort rare and common.

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

The purpose of this master?s thesis is to see why there seem to be little interest in the management position at the public libraries. Since librarianship is a field that are proportionally dominated by women we chose to approach the study with a gender perspective. This study has excluded men and our main interest is the women?s point of view.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Hunting is considered as the most masculine activity in our society. Historically, man has been described as the provider for his family, this in the forms of hunting and gathering. Today hunting is still associated with a male hunter, but women have started to infiltrate the hunting culture. In this study hunting culture is analyzed with a gender perspective. In a modern society with gender and equality as a big subject of debate it is interesting to examine this impact on a culture so linked with masculinity.

The aim of this study was to illuminate the experience of climacteric in women with different culture backgrounds. The method was a literature review. Results are made of nine scientific articles. Sex main themes come out. The results are showing that the experience of climacteric is varying from woman to woman and from culture to culture.

Violence in close relationships has for a long time been recognized as a major social problem. Many women who have left a violent and destructive relationship have been broken apart by their former partner. They find different strategies to regain their self-esteem and self- confidence. Selection of strategies may be consciously or unconsciously. Some women have chosen martial arts.The purpose of this study is to explore and learn more about women's experience of performing martial arts and their previous violent relationship.

The purpose of this study is to examine the personnel?s perspective on how the emotions shame and guilt are present in the treatment of female addicts on an LVM institution. Three questions have been designed to meet the objective: How do they work in the treatment with guilt and shame, how important is it to work with these feelings and what significance does genders have in relation to shame, guilt and treatment? A qualitative approach and techniques have been used to obtain the result. The study's theoretical starting point consists of three themes: gender theory, labeling theory and a theoretical approach to the concepts of guilt and shame.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

To end up as an immigrant in an unknown country and to try to participate in the majority society means both psychological and physical difficulties where their whole life is changing. Gemensamma Krafter is a prevention changing work in a housing area in Borlänge. It works among other things as a meeting place for people from different cultures. The aim with this study was to describe and to get increased understanding for the lives of a number of immigrant women who lives in Borlänge/Sweden and which importance ?Gemensamma Krafter? has had for them.

When gender-related refugee claims was ratified in the Swedish asylum law the 31 of March this year (2006) it opened the door for women with this specific refugee status to receive asylum in Sweden. The aim of this thesis has been to investigate how these specific female refugees are represented and described in the asylum process. The focus has been the construction of identity concerning these women in the Officials discourse at the Immigration department. The theoretical framework has been a critical discourse analysis regarding the exercise of power and dominance connected to the construction of identity.An understanding of the women with gender-related refugee claims as the Others has been perceived through the Officials discourse. Female refugees which have been exposed to persecution that occur in our part of the world (rape, wife abuse, etc.) are treated differently and much more restrictive, compared to women exposed to so called culture specific oppression (e.g.

The number of young women who self-mutilate in different ways has increased dramatically in recent years. Self-mutilation is a way of trying to feel better for the moment. People who self-mutilate often have some other underlying illness such as borderline disease. Women are overrepresented in this group of people and their behaviour is often rooted in a history of childhood trauma, sexual abuse, and psychic maltreatment. The aim of this study is to reveal thoughts about the future among young women who self-mutilate.

This thesis explore women?s needs when reentering society after having served a sentence at the female prison Färingsö, outside Stockholm and whether those needs are being met in the reentry strategies that are being provided. Parallel to this the thesis also examines if there, based on nonconformity and gender theories, is a socially constructed representation of women maintained in the rehabilitation work.The method of this thesis applied semi-structured interviews and used snowball sampling to expand the network of informants to obtain the data necessary. Totally five interviews were carried out. Previous research has shown that women in prison have much more complex problems than men and that there is a need for reentry strategies that take gender in account.The results showed that in terms of being able to reenter back in society, women needed help to structure a previously chaotic life.

The aim of this study was to investigate the knowledge of dental erosion and the consumption habits of soft drinks among secondary school students. Differences between the sexes should also be investigated. The study consisted of 102 students, 60 women and 42 men, in the eleventh grade from a school in the south of Sweden. A questionnaire with 25 questions, divided in two parts with focus on knowledge respective consumption pattern and behaviour, was handed out and collected by the authors. The data showed that more than 50% of the participants had knowledge about dental erosion.

The media society of today is changing. Because of a media convergence, traditional media distributers like television, radio and newspapers have to rethink their place and their purpose in the world. This paper brings a new angle to this area of research, conveying how creativity, workflow and media convergence is related to each other. A deeper understanding of these relationships gives us a clue about how media convergence can change the practice of TV- production. In this paper, a case study at Go?kväll in SVT is presented.