This study is intended to identify which factors that influence the success of initiatives in Customer Relationship Management, usually abbreviated as CRM. In the course of this study we have been in contact with forty-two companies operating in Sweden within eleven different sectors in order to find out how they operate regarding CRM initiatives, particularly initiatives within marketing and promotions. Against the data collected during the study it was concluded that the companies working with CRM believed that the CRM initiatives resulted in higher profitability and created more loyal customers. At the same time it was evident that the companies had different views on CRM as a method and its benefits. The majority of the companies could not present any tangible results from CRM-initiatives. It was also revealed that decisions regarding CRM initiatives were based on subjective assessments and without theoretical foundation.

I denna fallstudie av Region Skåne undersöks uppkomsten av nya forum för samarbete i samband med regionbildning. För att undersöka detta använder vi oss av tre politiskgeografiska begrepp. I Skåne har kommunerna delats upp i fyra samverkansorgan i vart och ett av regionens fyra hörn, detta för att kunna hävda de egna intressena gentemot regionen. Kommunerna i varje hörn har olika grad av beroende till regionen och undersökningen visar att ju större beroendet är desto mer integrerat blir samarbetet inom det egna samverkansorganet.För att skapa en förståelse för ämnet ges en kort presentation av hur regionaliseringsprocessen har sett ut i Europa, Sverige och Skåne. Materialet till analysen utgörs främst av intervjuer och rapporter där vi fokuserar på tillväxt- och utvecklingsfrågor.

A degree project has been carried out at Motion Control, Västerås. The degreeproject ?Grafisk Skärm för Inbyggda System? have developed a first prototype of anembedded system with a display, a graphical user interface with touchscreen andpossibilities to communicate with external units.The work initiated with surveys of critical components. A technical specification forthe desired end product was developed. With the technical specification as support,design specifications for hardware and firmware were developed.After the specifications were done, a circuit diagram was developed and a circuitboard was made.

Uppsatsens syfte var att presentera och analysera exempel på hur två elever utövade inflytande överen kollaborativberättelse de skrev i ett klassrum modellerat efter Tragetons modell att skriva sig tillläsning. Vidare var syftet att synliggöra de lärdomar som kan dras från att i denna studie med ensamtalsanalytisk metod analysera interaktioner i samspelet runt skriv- och läsinlärningen i skolan.Materialet som presenteras i denna uppsats samlades in med två filmkameror och en diktafon somfokuserade på ett par elever som arbetade med att skriva en berättelse tillsammans. Segment av detinsamlade materialet presenterades sedan i form av transkriptioner som låg till grund för analysen.Resultaten synliggör ett antal olika interaktioner där deltagarna utövar inflytande över materialetoch i begränsad utsträckning hur texten växer fram i förhållande till dessa interaktioner. Uppsatsenvisar också på ett antal lärdomar som kan dras med hänsyn till insamling av och presentation avdetta material vid analys av skriv- och läsinlärningen i skolan..

This paper is a morphological structure-analysis of icelandic tales to determine their common and distinguishable components in relation to one another and to the russian folktale with Vladimir Propp?s book Morphology of the Folktale (1968) as theoretical basis. The paper looks at the Poetic Edda and Njals saga and the functions of the actions for each other and for the story as a whole. Although the icelandic tales shows great similarities with the russian folktale in general, it also shows deviations. The functions have sometimes appeared on inverted positions, and in a full third of the stories the evil has won over the good in a crucial struggle, but has in 90 % of these stories still been punished before the end.

The characteristic of services as an effort carried out in a "moment of truth" implies a risk for failures. This study sheds new light on how alternative offerings that customers are initially exposed to can affect satisfaction and loyalty in the service failure and recovery context. More specifically, two aspects of the initial offering are studied: promised general service quality and the presence of a promise about a specific product attribute. Based on a presentation of the main theoretical perspectives, hypotheses are formulated and a scenario-based experiment in a hotel setting is designed to explore these. The results indicate that a higher level of promised service quality can result in more positive evaluations of satisfaction and stronger word-of-mouth intentions than for a lower level of promised service quality.

Skolan är ett ämnesområde som har debatterats under en längre period i samhället, inte minst har detta kunnat betraktas ske i media. Det har skett en livlig diskussion kring gymnasieskolan och dess teoretiska program och yrkesprogram, där exempelvis programmens utformning och uppdrag har debatterats. Någonting som även har berörts i diskussionerna kring gymnasieskolan och dess program är dess relation till arbetsmarknaden och till högre utbildningsformer, så som universitet och högskola. Inte minst har detta skett den nya gymnasieförordningen, SFS 2010:2039, trädde i kraft under 2011. Detta arbete stävar efter att synliggöra hur media i form av tre tidningar, Skolvärlden, Svenska Dagbladet och Dagens Nyheter, under perioden från 2011-01-01 till 2012-12-31 har valt att presentera debatten kring de teoretiska och de praktiska yrkesprogrammen i gymnasieskolan i sina artiklar. .

Vi vill med vår studie belysa föräldrars uppfattning om förskolans läroplan och visa på vikten av kommunikation mellan förskola och hem. Teoridelen behandlar förskolan och läroplanens historia sett ur ett samhällsperspektiv. Likaså behandlas utvecklingsekologi med fokus på Bronfenbrenners teorier. Kapitlet avslutas med en presentation av forskning kring förhållandet mellan förskolan och hemmet. I den empiriska delen har vi använt oss av kvantitativ metod i form av en enkätundersökning bland föräldrar med barn i förskolan, samt kvalitativ metod i form av intervjuer med föräldrar, pedagoger och rektorer.

When building a house or similar the stress on the ground increases and deformations can arise. The deformations create a foundation that the building is not constructed for and damages on the building arise. The increased stress on the ground can be derived back to the building, but it is possible that the increased stress may well derive from different sources such as other buildings or trees.       The building is an older property, built in the late 19th century alternatively early 20th century, and is today used for rental housing and has suffered severe damages due to subsidence. The goal of the thesis is to find possible causes for these subsidences. The thesis was executed as a combination between literature- and casestudie. After careful studies it has been found that a probable cause for these subsidences is trees. Through field- and lab studies it has been found that the trees has effected the ground through there accumulation of water.

This study examined by content analysis and semiotic picture analysis how gender equal the UK newspaper The Times, the U.S/Iranian nespaper Iran Times International and Swedish newspaper Svenska Dagbladet were May 1st 2009 and May 8th 2009. The study had a foundation of feminist theory about patriarchy and gender theory with a contribution of research about race and its impact on patriarchy.None of the three papers were fully gender equal. Even though Svenska Dagbladet was found to be the most gender equal when it came to the number of women represented all of the newspapers examined showed patriachal structures since women more often than men were described as victimes, trivialized, incompetent and inferior.  People with a race other than white were in minority but patriarchy seems to be a stronger form of oppression than racism. White men were in majority and were less opressed than other groups and were because of that most in favour of the newspapers symbolic powers..

Purpose: The purpose of this master thesis is to investigate how a pricing capability can be developed on a general as well as on a practical level in an industrial company working on the international business-to-business market. Methodology: We have conducted a case study of the work on pricing at Triton. After mapping the events we have evaluated the results. We have conducted interviews with people with information concerning Tritons work in the Pricing area. Theoretical perspectives: The theory includes organization and structure, pricing for the market with emphasis on transactions and theories on how to understand the customer.

This report is written on commission by WSP Acoustics. The report studies the outdoor sound levels on school yards in Stockholm. The questions given by the company to be answered was what are the actual sound levels at diffrent school yards with low traffic noise and how can you construct a facade element that reduces the sound level from the outside and meet the indoor requirements. Mesurements for four hours was done at eight schools set north and south of the city centre. The measurement period included one school break and one lunch break.

The Swedish government has set up 16 environmental goals for Sweden to achieve. One ofthem is ?Living forests?, which is the foundation for the ?National strategy for the formalprotection of forests?. The ?National strategy? puts the private forest owner at the centre ofattention in order to achieve the environmental goal ?Living forests?.

The purpose of this master?s thesis is to describe and analyse the origin and development of the municipal library of Västervik. There have been four previous libraries and our examination starts in 1859 with the foundation of a parish library. The other forerunners were a working-class movement library and two libraries in the International Orders of Good Templars. Before the merger of the libraries there were discussions in the municipal council, among the working-class movement and in the IOGT.

Hur kan sponsring stärka ett företags varumärke och vilka skillnaderoch likheter finns det mellan hur tjänsteföretag och producerandeföretag använder sig av sponsring i syfte att stärka varumärket?Syftet är att studera hur företag använder sig av sponsring i avsikt att stärkavarumärket samt identifiera skillnader och likheter mellantjänsteföretags och producerande företags sponsringsverksamheter.En tvärsnittsstudie har genomförts på fyra fallföretag. Primärdatansamlades in genom semistrukturerade personliga intervjuer.Den teoretiska referensramen baseras på vår modifieradeundersökningsmodell, AEGM-modellen, som är utformad utifrånbefintliga teorier inom ämnesområdena varumärke och sponsring.Empiri i form av presentation av de undersökta företagens sponsringsverksamhet ochintervjupersonernas syn på hur företagen använder sponsring i syfteatt stärka varumärket.Slutsats: Det förefaller skillnader, men även många likheter, mellan hurtjänsteföretag och producerande företag använder sig av sponsring.Ett varumärke kan stärkas med hjälp av sponsring, exempelvis genomatt kunden involveras i arrangemanget och att sponsringenkombineras med andra marknadsföringsaktiviteter..