Tritordeum is the result of a cross between a wild barley (Hordeum chilense) and durum wheat (Triticum turgidum). Tritordeum have high viscosity and a nice yellow colour. The objective of this thesis was to evaluate Tritordeum lines HT 354, HT 361, HT 437, HT 2218 (JB3) and HT 1608 (JB1) for use as a new raw material within the food industry. Analyses made were on dietary fibre, fructan, ash, water content and colour. Compilation of data from analyses made for Agrasys an Agri-Food company in Barcelona having the commercial rights to Tritordeum, included Lutein and rheological properties.

We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention. A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.

Alkylrecorsinoler (AR) är fenoliska lipider som främst hittas i klidelarna hos råg och vete. De fem vanligaste homologerna har ett ojämnt antal kolatomer (17-25) i alkylkedjan. Studier har visat att AR är bioaktiva och går att mäta i blod och urin (Ross et al., 2004b), och vetskapen om att AR nästan bara finns i råg och vetekli gör att AR kan komma att användas som biomarkör för intag av fullkorn. Med denna markör kan man från ett blodprov skatta intaget av fullkorn från råg och vete. Intaget av fullkorn i Europa är lågt vilket kan bero på den kompakta strukturen hos fullkornsbröd.