The purpose of this study is to examine how Viking Line, Tallink Silja and Birka Cruises work with economic and environmental sustainability, and also to see how they work with new environmental legislations. In 2015 a new environmental legislation will be introduced, by the name Sulphur directive. The Sulphur directive entails a reduction in Sulphur dioxide emissions from ships where the emissions cannot exceed 0,1 percent. There are three alternatives to achieve the new environmental legislation, the use of Marine Gas Oil, LNG or scrubbers. All three alternatives will lead to increasing costs for the shipping industry.

A central discussion within society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

Denna rapport syftar till att reda ut vad utländska turister anser om priserna i Stockholm och om höga priser på en destination kan resultera i att turister väljer bort det som resmål. Detta har vi valt att undersöka genom ett kvantitativt förfarande och vi har även valt att utgå från konsumentbeteende för att förstå hur turisters beslutsprocess ser ut i valet av resmål. Vårt resultat visar på att priset på destinationen och då framförallt hotellpriserna och priser på transport är en stor faktor i turisters beslutsprocesser. Dessutom svarade en stor andel av våra respondenter att de skulle välja bort ett resmål om de ansåg att priserna var för höga. Majoriteten ansåg att turistprodukterna i Stockholm vi presenterade var från medel upp till väldigt dyra.

Presentations of Oriental people as subordinated the West and their ideals was one way for Europeans to expand and keep control over their colonies in Africa during the nineteenth- and twentieth centuries. France and Great Britain controlled their colonies in different ways which has led to diverse legacies. Today, tourism is a source of revenue for former colonies, such as Tunisia and Kenya, and tourism also helps to spread knowledge and images of distant countries. A guidebook is one way that knowledge of other countries and people are spread to travelers. During history, images of distant people were based on a colonial discourse in which the west was seen as superior; but is that still the case? The purpose of this paper was to analyze how Tunisia and Kenya are presented in the Lonely Planet guide to Tunisia and the Lonely Planet guide to Kenya to investigate if they are constructed through a colonial discourse, and to see if there are any dissimilarities on how they are presented.

The Internet is a constant source of information about the world and has contributed to the globalization of texts and pictures. A part in the tourists process of consumption involves looking at pictures and read about places that create an image of places that they have never been to. Websites are therefore important as a first impression and it is here that places are being represented. Places are created on the Internet and the Australian outback is an example of this. The study is interesting because it can be used to understand the relationship between people and places.

The purpose of this study is to examine if the experience of whale watching can lead to increased knowledge of environmental problems. We also want to find out whether increased knowledge in turn could lead to changing environmental attitudes and behaviors. The theoretical framework consists of theories about sustainable tourism, ecotourism and responsible environmental behavior. The paper also has a section where previous research on ecotourism impacts on behavior and attitudes is discussed and subsequently addressed in the analysis section.Data has been collected through a case study where seven semi-structured interviews were conducted with individuals who participated in whale watching. The results show that all respondents had greater knowledge of whales by their experiences, the degree of knowledge was due to respondents' prior knowledge.

The last years trends of increasing globalisation and the decreasing importance of the nationstate has led to rising flows of travellers and information throughout the globe. This has affected the competition between destinations; they are now competing in a global market. The importance of placemarketing and representing a place identity, is today essential to attract customers from around the world. The purpose of this essay was to examine how Iceland as a place is represented through the photographs in horse tourism. The research questions asked were: How is the Icelandic landscape represented in photographs? How is people and horses represented in the landscape? And how can the horse be analysed as a part of the Icelandic landscape? The method used for research was image-analysis, a qualitative approach where horse tourism-websites and photographs on these websites were strategically selected.

The essay on ?The revival of the countryside ? a multitalent in landproduction.? focuses on local and regional development within agriculture, foodprocessing and tourism.Due to great changes in society, the inhabitants in rural areas are forced to find alternative occupations. Using history as a tool to build up the future is a main factor in rural development. Apart from this it involves cooperation, resources, cultural heritage and values, entrepreneurship and innovation, economic vitality, and an understanding of markets and marketing. They all contribute to a region`s ability to benefit from rural development..

Det är oerhört viktigt, i synnerhet på en konkurrensutsatt marknad, att använda sig av lojalitetsfrämjande åtgärder som sticker ut och skiljer sig från mängden. Lojalitetsåtgärderna ska vara av en sådan art att de inte ska kunna kopieras av konkurrenter. Med benämningen ?Social Lojalitet? kombineras ickemonetära belöningar som incitament för att skapa en sant lojal kund, med funktionell kvalitet samt kundens egna sociala nätverk..

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Nivå: Magisteruppsats i Service Management, vårterminen 2007 Författare: Mikael Andersson, Pär Augustsson & Gustaf L Bjerne Handledare: Mikael Bergmasth & Pavla Kruzela Frågeställning: Hur ser förväntningsskapande ut inför resor? Hur ser resenärens syn på relationsskapande ut inom resebranschen? Vilka krav har resenärer på resebolagen, ur ett relationsperspektiv? Syfte: Syftet med vår uppsats är att undersöka vilka faktorer som påverkar förväntningsskapandet samt vilken inverkan förväntningar har på den upplevda kvaliteten..

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Natur och kultur skapar grunden för turism och turistisk utveckling. Runt om i landet finns idag ett stort antal olika natur- och kulturområden som bidrar till utveckling samtidigt som natur- och kulturvärden skyddas. Ekoparker är Sveaskogs benämning på ett sammanhängande skogslandskap med höga naturvärden och är ett förhållandevis nytt tillskott till natur- och kulturskyddet i Sverige. Några av ekoparkerna är intressanta för turism och turistisk utveckling, däribland Ekopark Böda. Ekopark Böda som invigdes 2006 ligger på norra Öland.

Natur och kultur skapar grunden för turism och turistisk utveckling. Runt om i landet finns idag ett stort antal olika natur- och kulturområden som bidrar till utveckling samtidigt som natur- och kulturvärden skyddas. Ekoparker är Sveaskogs benämning på ett sammanhängande skogslandskap med höga naturvärden och är ett förhållandevis nytt tillskott till natur- och kulturskyddet i Sverige. Några av ekoparkerna är intressanta för turism och turistisk utveckling, däribland Ekopark Böda. Ekopark Böda som invigdes 2006 ligger på norra Öland.