Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

This study aims to compare two ethnographies of organizational culture ? one from the discipline of Social Anthropology and one from the discipline of Organizational Studies ? considering their purpose, their method, and their concept of culture. Despite big similarities, or perhaps thanks to the similarities, some fundamental differences are made visible. The discipline of Organizational Studies has, compared to that of Social Anthropology, regarding the research method being used, less focus on, and less participation in, the informal social life of the organizational culture of the study. Regarding the concept of culture the Organizational Studies consider culture containing more of unity, stability and clear boundaries, compared to Social Anthropology.

This master thesis concerns the occupational safetyenvironment at Outokompu Stainless, Avesta Work.The study is of a sociotechnical approach wherehumans are involved and interconnected in the samesystem with technology and organisation. In order toreach the corporation?s goal of zero accidents with losttime injury, the work of improving and maintainoccupational safety and health has to regard behaviourand cultural aspects. The aim of this study is todescribe the safety culture at a specific production unitand research what work which has to be done in orderto change and improve the safety culture at AvestaWork.There are several opportunities for improvementpointed out in this paper and here are some mainresults presented. First and foremost, the concern ofsafety among blue-collar is often secondary due toproduction.

Detta arbete har haft som målsättning att belysa och behandla möjligheter och problem vid utformande av informationsstrukturer i intranätsammanhang. Arbetet har genomförts i samarbete med Volvo Lastvagnar Komponenter i Skövde. En fallstudie har gjorts där Volvos intranät utvärderats. Dessutom har ett experiment genomförts där samband mellan katalog- och länkstruktur klargjorts. Undersökningens syfte är att uppnå en länkstruktur som tillåter användarna att utföra sitt arbete effektivt och att uppnå en katalogstruktur som inte är förändringsbenägen.

Background: Research results show that the potential of corporate social responsibility (CSR) has increased. That means there is a growing pressure on Swedish companies to act with responsibility: general public has a positive attitude towards companies that communicate their CSR. Advertising agencies have been criticized by their way to manage the question of social responsibility. One of the characteristics of an advertising agency is their anonymity; even though their products are extremely visible, it is rarely clear who gave rise to an advertising production. If this is put in relation to CSR in general, we find ourselves in a contradictory situation when CSR in many cases is about exposure of the responsible corporation.

The intention of this study was to examine the interaction between authorities. More specifically it had a purpose to look at the ongoing cooperation between social workers and staff of special homes of closed institutional youth care. The sanction system for young offenders? reform of 1999 where young people between the ages of 15-17 who have committed serious crimes, can be sentenced to secure institutional treatment instead of prison, aims to counteract the harm which can result from a stay in prison. The social welfare board in the young person´s local authority and the national board of institutional care shall cooperate during the youth?s placement at the special home of closed institutional youth care.

Final assignment for Bachelor Degree in Business Administration,Mid Sweden University in ÖstersundSpring term 2008Title: Abolishment of statutory audit ? a qualitative research on banks attitude when credit rating small businessesAuthor: Rima Harouki, Carina HoffmannSupervisor: Anna-Maria JanssonBackground & problem: In Sweden the statutory audit has been mandatory for every corporation since 1983. With the membership in European Union it became possible to allow exception from statutory audit for small businesses, according to the fourth commission of EG. Today, in the European Union, there are few countries that still have statutory audit for smaller businesses, Sweden is one of them. There are discussions about whether Sweden should follow the trend of abolishment and an analysis management by the justice of the Supreme Court Bo Svensson was recently presented, which ended in the conclusion that statutory audit ought to be abolished.

This Masters thesis is made as the first of two visitor surveys of three urban forest areas. These areas are; Skutan recreational area in Haninge, Ugglevikskällan on Norra Djurgården in Stockholm and the Paradiset Reserve in Huddinge. The study is made in cooperation with the managers of the three areas operating within the European Union Life Project regarding Urban Woods for People. The goal has been to collect data through studies of visitors and close by residents in the three areas. The results are to be used as primary values for the follow-up as well as a basis for managerial decisions. The interviews and surveys are also constructed in a fashion so that they can be used for the follow-up study. For the Skutan recreational area the mode of contact was by sending forms to the nearby residential areas.

Background: Sweden has, since 1983, had a statutory audit for all joint-stock companies. However, according to EG?s fourth corporation directive, member countries can decide on their own if this applies for small joint-stock companies. An investigation was launched in the fall of 2006 to form an opinion on the importance of the audit reporting by law and what an abolishment of this rule would mean for small joint-stock companies. Critics are claiming that the cost of audit for small companies is exceeding the cause in these micro companies.Audit is regulated by Swedish translation (RS) of International Standards on Auditing (ISA) and is to be applied in all companies comprised by the statutory audit.

AbstractThe purpose of this paper is to examine how the population living in Christiania considers their residential area in relation to the surrounding society, and why you as an individual choose to live there. We have used the qualitative method and we have performed interviews with a total of six persons. We have used Tönnies two notions regarding gemeinschaft and gesellschaft, and Goffmans theory about stigma. We choose these theories because we thought that they were most relevant for our study. Our question at issue is: Why does a person seek to live in an alternative society, with different norms in comparison to the majority society? Through our interview persons we learned their stories and their opinions considering their residential area and we concluded that Christiania differs from the remaining society in several ways.

The regime theory is the dominant paradigm in the studies of urban politics in USA. It provides a set of concepts to analyse the change from government to governance in the American local politics. The regime theory postulates that governing power in local government tends to be highly fragmented. The private sector has with its control of economic resources a major influence in shaping governing decisions. In this essay I study the regime theory in a Swedish context to investigate if the theory is pertinent when studying of Swedish local governance.

The amount of cargo has since the 1970s increased in Sweden and the road traffic accounts for a large part of the transported volume. In Stockholm County the amount of cargo is calculated to be doubled in size from year 2001 to 2020 which means a greater need for transport is required. Much of these transports are being carried out by haulage companies of varying sizes which acts externally as carriers for their customers. All of this despite a greater awareness, laws and demands regarding environmental performance.The trend shows that the haulage industry in Sweden are moving towards fewer but larger haulage companies, which means that the competition is getting tougher for the smaller haulage companies. Smaller haulage companies and research about their competitive strategies is a neglected part of this industry.

I samband med Transportstyrelsens införande av utökad B-körkortsbehörighet öppnades nya marknader för släpvagnar anpassade för transport av tävlingsbilar, verktyg och reservdelar. Sådana släpvagnar går att införskaffa sig idag på den svenska marknaden, dock är dessa endast anpassade för körkortsbehörigheten BE. Detta projekt utförs på uppdrag av företaget Fredrik Wagner AB, ett företag som designar och konstruerar transportband. Syftet med arbetet var att undersöka och utforska möjligheten för implementering av en ny släpvagnsmodell på den svenska marknaden. Målet med arbetet var att utveckla ett släpvagnskoncept anpassat för utökad B-behörighet, och därefter designa en CAD-modell av konceptet.Information om bilsporten och marknaden samlades in för att definiera och förstå problemet bättre.

Denhär rapporten är en fristående del inom ett samproduktionsprojekt mellan flerafristående parter. Studien är genomförd som en experimentell fallstudie med ettmetodiskt angreppssätt på en projektgrupp. Syftet med rapporten har varit attutröna och belysa problemen och möjligheterna vid införandet av ettdokumenthanteringssystem. Systemet i fråga är SharePoint som är ensamarbetsplattform för företag. Målgruppen är i första hand beslutsfattare ibegrepp att välja teknikstöd, men även forskare och studenter.

Background and discussion of the problem: In the staffing company business a unique situation exists because of the three part relation between the staffing company, the users of the staffing companies? services, and the consultants employed by the staffing company. To over bridge the conflicting objectives of the staffing company and the consultant incentive systems are designed. Research question: What effects on the consultants? effort direction do the staffing managers expect of the formal or informal incentive system? Method: The authors have found that a suitable method for the thesis is a survey study.