The purpose of this study was to illuminate dentists? work with guarantees. A case study was performed by personal interviews with dentists from both private and public sector. The result showed how dentists work with guarantees and how they motivate their guarantee obligations. We found that service guarantees? shaping and application should be simple and obvious.

Uppsatsen behandlar eventvolontärer och deras motivationsfaktorer, och syftar till att identifiera vad som motiverar individer till att spendera sin fria tid engagerad i denna aktivitet. Forskare menar att eventvolontärer är oumbärliga för event och att de därmed är betydelsefulla för turismen. Eftersom volontärarbete utförs på fritiden är den fria tiden en förutsättning för aktiviteten. Forskare betonar att individer alltmer eftersträvar en aktiv fritid, där volontärarbete inbegrips, och effektivitet och erfarenhet kan nås. Eventvolontärers motivationer har studerats utifrån en kvalitativ intervjuansats i syfte att nå en djupare förståelse för individers motivationer, vilka sedan analyserats utifrån existerande teori.

The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.

This essay is about the market of traditional rental movie stores, which today are on a mature stage of the marketing cycle. The technique is constantly accelerating and contributes to evaluation of new ways to watch movie. New competitors are such as bigger chain of stores that can offer, in addition to their wide range of other goods, rental movies as a secondary selling. The substitute is of most part Internet based services from where you can watch movie online or download film legally as well as illegally.These different sorts of new competitors or substitutes become a big threat on the traditional rental movie stores as these substitutes can offer the same prices or even lower.With these new ways of watching film this will on turn change the behaviours of the customers that likes to watch movies. The problem for the traditional rental movie stores is trying to keep their existing customers and try keeping them loyal to their store, so that they won?t loose them to the competitors and substitutes.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.

The purpose of this study is to find out how the non-governmental shelters for battered women identify themselves in context of their dependence and cooperation with the municipality. Their legitimacy is also investigated which is based on, along with identity, key concepts of the neoinstitutional organization theory. The mutual dependency between these two actors is problematized along with the question of who is responsible for assisting the battered women, and who takes on the responsibilities for them. The empirical result that is analyzed was gathered through three qualitative semi structured interviews with employed personnel at three different battered women?s shelters in three different municipalities in Sweden.

The purpose of this study is to illustrate, analyze and discuss how a group of Swedish-born adolescents of non-Swedish descent identify themselves in relation to personal experiences of belonging and loyalty. I have chosen a qualitative research methodology in the form of one group interview and two individual interviews.The result of the study shows that the group of Swedish-born adolescents of non-Swedish descent identify themselvs with one or more nation-states in different ways depending on different concept metaphors that underlie the concept of nation in different national discourses..

Lot of mergers are not successful, due to several reasons and one reason can be found within the organization. Since organizations consists of people, who are involved in the merger, the importance of cultural aspects must be stressed. Six months before this essay, Carlsberg Sverige AB formed through the merger of Pripps and Falcon. These two companies are in the start up process of the merger, which is the focus of this essay. The awarness of differences and similarities is crucial for the merger.

Over the past thirty years the political parties in Sweden have lost five out of six members. In order to retain existing members leadership in these organizations has become increasingly important. The aim of this paper is to identify what group leaders for party groups within the municipal council believe are the driving forces that underlie the councillors' voluntary commitment, identify the group leaders' leadership style and identify whether there exist a relationship between these driving forces and the leadership style. The approach applied is qualitative consisting of twelve interviews with twelve group leaders from six different municipalities in Stockholm county. The theoretical framework of this paper includes the Volunteer Functions Inventory and the Full Range Leadership Theory.

The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

I denna uppsats redovisas en studie av hur svenska idrottsföreningar på landsbygden påverkas av de samhällsförändringar som intåget i det postmoderna samhället har medfört. Det studerade datamaterialet har samlats in genom kvalitativa intervjuer och därefter analyserats genom forskningsmetoden grundad teori. De informanter som deltagit i studien är alla själva verksamma inom idrottsklubbar på små orter, och denna uppsats ger en inblick i deras erfarenheter som förhoppningsvis kan bidra till en ökad kunskap om hur svenska idrottsföreningar på landsbygden kan komma att utvecklas inom de närmaste åren. Resultaten avslöjar att de studerade föreningarna upplever stora problem vid rekryteringen av såväl nya medlemmar som ideellt engagerade tränare och styrelseledamöter. Dessutom påvisar studien en pågående konflikt mellan stad och landsbygd som i synnerhet berör resursfördelning och politisk prioritering..

2005 hade Sverige 600 000 ideellt arbetande idrottsledare. Trots detta stora antal idrottsledare upplever många idrottsföreningar att intresset för att vara ideell ledare har sjunkit de senaste åren.Tidigare forskning föreslår att nya ledare bäst rekryteras inom grupper av tidigare klubbmedlemmar eller genom föräldrarna till idrottsutövarna. Stöd till ledarna föreslås av flera forskare för att de ska fortsätta att trivas.Idrottsföreningarna är en pedagogisk arena och undersökningar visar att idrottande barndricker mindre alkohol samt att idrotten är en viktig mötesplats där barn fostras i demokrati och möten med andra människor.Syftet med denna uppsats har varit att beskriva framgångsfaktorer för ideellt ledarskap inom föreningsidrotten i Gästrikland. En kvantitativ undersökning i form av webbenkäter har genomförts för att finna struktur i det data som insamlas. Undersökningen innefattar 230 ideella idrottsledare.

In 1975 the Indian president Indira Gandhi proclaimed the emergency period which would go on until 1977. Under this time approximately 8 million men and women were sterilized in the name of family planning. Many of them did not volunteer. This was not just an Indian con- cern because the family planning program was largely funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA?s Watergate?.