Introduction: As the media landscape has changed so has fierce competition in the market, giving an effect of stronger commercialization of the media. Societal problems in our society are caused by increased commercialization and market orientation. Media has gone from trusted social institutions to focus on their own economic interests, where owners are expected revenue. The content of the media is characterized more and more by entertainment, because it attracts a larger audience. On one side media is expected to contribute to democracy in society and on the other they are expected to contribute profits to their owners, which creates a conflict in today?s media society.

When cylinders for motor saws are manufactured there are high demands on the cylinders strength and wearing qualities. Aluminum is a material with low density and is used by Husqvarna AB for their motor saw cylinders. The aluminum is strengthening with nickel that is attached to the cylinders through electrolysis. When aluminum is in contact with oxygen a film of oxide is formed. To eliminate the oxide and to prevent formation of new oxide zinc is used.

The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

 This paper evaluates the effect of exchange rate risk on the sum of bilateral trade. To distinguish the effect between different types of countries, two groups are defined: advanced and developing economies. Economic theory on exchange rate risk and trade proposes ambiguous effects of increased volatility. However, the ex ante hypothesis is that developing economies are more sensitive to volatility. Contrarily to the hypothesis, the empirical results suggest that advanced economies would benefit up to twice as much from a removal of exchange rate risk.

A large part of the interactions between horse and rider during horseback riding takes place through the reins and the bit and devices for measuring the tension on the reins, rein tension meters, has fairly recently been developed. To safeguard the welfare of the ridden horse riders need to be aware of the rein tension they apply and actively work to decrease it. Furthermore, there is a need to develop the study of rein tension through new techniques and refined analysis procedures. A good-quality rein tension meter should be small in size, sensitive, durable and as accurate for light rein tension as for strong forces. Rein tension meters used in research on horse and rider interaction commonly depend on strain gauge technique for generating rein tension data.

Energy losses are an essential part of a power grid company?s costs. From anenvironmental and economic perspective, it is important to reduce these costs. Toknow where efforts should be deployed, it is important to have good knowledge ofwhere in the network losses are situated. When creating network tariffs, there is alsonecessary to have a correct distribution such that the network customers that use acertain part of the network, only pays for the network losses in this area.

Högkänsliga personer sägs registrera fler nyanser i sin omgivning än andra människor och även bearbeta och reflektera kring intrycken på ett djupare sätt. Därför kan de också ibland bli överstimulerade av alla sinnesintryck. Syftet med denna studie var att undersöka vad det kan innebära att leva som högkänslig. Med hjälp av kvalitativa intervjuer som hölls via chattprogrammet Skype samlades information in från elva högkänsliga personer. Samtliga deltagare var medlemmar i SFH, Sveriges Förening för Högkänsliga.

The upstream spawning migration of Atlantic salmon (Salmo salar) at the confluence area between the power-station outlet and the bypass-channel in river Umeälven (flow 430 m3s-1) was compared in 2004 and 2005, two years with different experimental flow-regimes. In 2004 the water flow in the bypass-channel was altered during the day with increased flows during the nights while the water flow in 2005 mainly was altered between the weekdays and weekends. Salmon showed altered migratory behaviour in this confluence area, assessed with telemetry (n=116) and echo-sounding, with up- or downstream responses depending on flow-changes in both the bypass and the power station outlet. Increased turbine flow through the power-station generally attracted salmon into the tunnel outlet area while increased spill-flows facilitated salmon to enter the bypass. Echo-sounding in the confluence area showed an increased swimming activity up- and downstream due to time in the day and flow-rates through the tunnel outlet. No changes in activity could be detected due to increasing or decreasing flow through the hydro-power facility.

Pipe replacements with bathroom renovations are complex construction projectshighly dependent on the construction work carried out in the residents? homes whilethe residents still live there. This fact makes the flow of information from contractorsto the residents of an important success factor. In the current situation thecontractor, Aros Bygg & Förvaltning AB, notifies the residents? information throughpaper notification, which gives managing the work involves a lot of paper work.This thesis examines whether and to what extent the contractor may replace thepaper notification with a web-based information channel.

Social media, with its immense and continuous flow of information, has in recent years growntremendously in terms of users and content. This increase has led companies and organizations keen to be seen within these channels of communication, but do they always have a clear idea of how andwhy, and are they aware of the risks that are associated with it? Current research on social media is somewhat divided in two. The debate concerns, among other things, what value the information on social media has, and whether the media is really a good communication channel or not. This raises several questions, for example can a company really afford to remain outside of social media with allthe information it generates? This research aims at answering these questions in order to further understand how organizations discuss social media presence and strategies.

Multi-Channel Network (MCN) a?r mediefo?retag som jobbar pa? plattformen Youtube. Deras affa?rside? ga?r ut pa? att para ihop Youtubeprofiler med fo?retag som vill annonsera pa? Youtube. I nula?get finns det tva? MCN fo?retag i Sverige, Splay och United Screens.

Harmonics are a well-known problem that has to be dealt with in the design of thegenerator. Internationally accepted standards limits the amount of harmonics allowedin the no-load voltage. These limits can be difficult to fulfill with integral slot winding,where the number of slots per pole and phase is an integer. The presence of thedamper winding often makes the problem with harmonics even worse and harmonicswith frequencies of order 6q±1 arise with significant amplitude. How the damperwinding is designed affect the content of harmonics in the no-load voltage and the aimwith these ? has been to investigate in which extent design of the damper windingaffects the contents of harmonics.Simulations with the 2-D finite element method have showed that if the damper barsis centered in the pole shoe, the amplitude of the harmonics of order 6q±1dependsboth on the ratio between the stator slot pitch and damper bars slot pitch and if thedamper bars are connected between the poles or not.If the damper bars is displaced with ¼ stator slot pitch alternately, the amplitude ofthe harmonics of order 6q±1 is reduced and the influence of the ratio between thestator slot pitch and the damper bars slot pitch will vanish.

This Master Thesis is a product development project that has been carried out in cooperation with Scania CV AB. The purpose has been to find the relationship between geometric parameters and the swirl number for an XPI- cylinder head in order to improve the design specification.The increased focus on environmental issues from society leads to tighter emission legislations for the truck manufactures. In order to drive the development forward considerable resources are spent on research and development on diesel engines and its combustion process. The inlet air has a significant impact on the formation of emissions and the flow that is desired is called swirl. Swirl is achieved by making the air rotate around the vertical axis of the cylinder.Earlier cylinder heads that has been developed at Scania CV AB have shown clear relationships between geometric parameters of the cylinder head and the swirl number.

Events are a growing channel for companies and organizations to reach out to their customers. The com-munication channel opens up to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to we made a case study of an event that is not sport related and looking at both the transmitter perspective and receiver perspective. Thus, the purpose of our study is to increase the understanding of how the transmitter should be able to convey the purpose and goal of the event to the receiver.