According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. But how does PR vs. art galleries´ own marketing (art brochure) affect the view and price consideration of art and artists for non-expert art spectators? After performing a large quantitative study, we can conclude that PR has negative to no affect on the view of art and the artist compared to the case when the spectator did not receive any information prior to viewing an art piece.

The aim of this study is to examine the factors that motivate people to seek employment at a start-up company. We have conducted a qualitative study by interviewing ten people at six different start-up companies in Stockholm. Empirical findings show that the interviewed are mainly motivated by the possibility to work with challenging work tasks and the possibility to influence and acquire responsibility. Furthermore, status and other self-fulfilment factors such as building something from scratch that can create value and the possibility for a potential ownership is also contributing to the interviewed motivation to seek employment at a start-up. Factors such as an attractive labour market and a possibility to take a temporary break from the university, have contributed to the overall low risk perception of working at a start-up company.

DAMP står för Dysfunktion ifråga om Aktivitetskontroll och uppmärksamhet, Motorikkontroll och Perception. Enligt forskarna finns det minst en elev i varje klass som kan ha DAMP. Handikappet innebär funktionsstörning inom många olika områden och av olika hög grad, därför finns det stora skillnader i de symptom som dessa barn uppvisar. Genom kunskap och förståelse för barnets handikapp kan man som lärare underlätta barnets skolgång. Det är skolans ansvar att se till att de barn som uppvisar problem av DAMP-symptom får den hjälp de behöver.

In this project I have worked with creating a new kind of room in a hospital enviroment for children. The main purpose of the project has been to form a secure and positive experience for the patient while visiting a specific room at the department of childrens physiologi, at Drottning Silvias Children- and youth hospital in Gothenburg.The project was based on questions like how it is possible to move the focus from the unsecure and scary, to something secure and positive, when the patient is going through an testing situation.The target gruop included a wide age span (0-16 years old), therefore I have worked with a theme, H2O, that works for diffrent ages. In the room, I have applicated the theme in different levels that is changeable depending on the age of the patient.During the project I have presented my ideas for the staff at the hospital. We have discussed their problems, what they wish in their working enviroment and how they experience the situation for the patients. I have also asked the patients how they experience the specific room today.The result of the project is a visual idea of how you can create a room, that you don?t exepect to find in a hospital..

År 1977 stängdes grindarna vid Forsviks Bruk för vad man trodde var sista gången. Några år senare började dock de gamla industribyggnaderna renoveras och Forsviks Bruk har sedan dess fungerat som industriminne och besöksmål.Denna studie syftade att skapa en visuell novell och pröva den som intresseväckande och engagerande verktyg, likt det webbmaterial som många museer idag tillämpar. Forskning gjordes i museipedagogik, serious games och berättande med bild och text, och från detta skapades sedan den fiktiva berättelsen Spökskeppet och implementerades som visuell novell med mjukvaran Twine.Den visuella novellen utvärderades sedan i två separata undersökningar, den ena mot målgruppen (grundskoleelever i årskurs 4 ? 6), den andra mot intressenter vid Forsviks Bruk. Frågeställningarna gällde huruvida den visuella novellen lämpar sig som intresseväckande material samt om det fiktiva i berättelsen hamnar i konflikt med det faktiska som Forsviks Bruk förmedlar till sina besökare..

Hunger is a problem in some parts of the world (www, FAO 1, 2012). The lack of food is often a result of insufficient knowledge in soil fertility management (Röing de Nowina, 2012). Ongoing hunger and malnourishment are quite prevalent in Sub-Saharan Africa and are often combined with poverty (www, FAO 1, 2012). Farming is the most common occupation in this area and the farms are often small-scale farms with subsistence crops and a few cattle. The farmers who operate these small-scale farms are economically a weak group.

Detta examensarbete syftar till att införa ett digitalt arkiv och ett datorbaserat system för hantering och handläggning av detaljplaner vid planfunktionen vid Länsstyrelsen i Norrbottens län. Hanteringen, handläggningen och arkiveringen av detaljplaner har kartlagts för att undersöka hur ett digitalt system skulle kunna se ut. En datamodell har designats för arkivering av digitala planer. Planerna lagras som ytor i shapeformatet. Planerna lagras kommunvis i lokalt koordinatsystem.

The aim of our study was to examine the oral health status using an oral assessment guide, ROAG, among elderly people in a block of service. Another aim was to evaluate the elderlys perception of there own oral health using a questionnaire. The study were undertaken at a ward in Kristianstad, with 39 caretakers. 21 caretakers participated in the study. The assessment of the oral health status was done on the same individuals (n=21) who answered the questions in the questionnaire.

Mitt syfte med denna uppsats har varit att undersöka hur tonåringar uppfattar och tolkar reklam. Jag har gjort ett pedagogiskt projekt om reklam som är kopplat till semiotisk bildanalys, reception och perception tillsammans med elever i skolår sju till nio på min partnerskola. Metoder som jag har använt till undersökningen är enkät, intervjuer, lektioner, fältanteckningar och mycket litteratur för att försöka stödja mina teorier. Jag har beskrivit olika metoder och teorianknytningar som förklarar hur reklambilderna är uppbyggda samt på vilket sätt metoderna fungerade i praktiken tillsammans med eleverna med bl.a. Roland Barthes teorier.

Title: An encounter with an unknown piece of music. This essay describes the mechanisms involved in musical interpretation, by studying a score and listening to a recording. I have tried to map processes dealing with listening and score reading through an experiment, in which students from the Malmö Academy of Music were presented with a novel piece of music. I have made some conclusions, for instance it seems as though there is a connection in the interpretation between musical complexity and tempo, and a connection between dynamics and pitch, moreover that the participants in this study seem to be affected by the interpretational practice at the Malmö Academy of Music. The study is qualitative in its design both regarding data collection and interpretation of data.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

The main aim of this study is to analyse the grotesque characterization of adults in four novels by Roald Dahl, from Michail Bachtin?s definition of the carnival-grotesque in Rabelais and his world. From this view I have examined how the conflict between children and adults is described in these books, and to what extent the grotesque motifs have a function in this conflict.For this purpose I have applied theories of the literature-grotesque by Michail Bachtin, and of the meaning and function and ? in this context ? the necessity of fright and horror in children?s fiction, in particular by Bruno Bettelheim and J.A. Appleyard.

Att kommunicera förtroende är en nyckelfaktor för att lyckas inom e-handel. Förtroendeinom e-handel påverkas av flera faktorer, där visuell design är en av dessa. Dennauppsats avser att inge fördjupad förståelse för hur den visuella designen spelar roll ianvändarens upplevda förtroende till en e-handelswebbsida. I denna uppsats fokuserarjag på att undersöka hur förändringar av olika grafiska element i en webbsidas visuelladesign påverkar användares upplevda förtroende för webbsidan. För att undersöka dettautfördes flera tester där användare själva fick beskriva sina tankar och åsikter om denvisuella designen och hur de upplevde förtroende till webbsidan baserat på den visuelladesignen och förändringarna av den.

This essay discusses people's perception of what is important for their well-being where they live. The main aim has been to find out what factors in the outdoor environments of the city are appreciated and why they are valued positively. A comparison has been made between Uppsala in Sweden and Tarapoto in Peru to see if, and in that case what, differences can be found in the values of people. I chose to carry out a survey study that got a response rate of 57 persons in Tarapoto and 63 in Uppsala. The results show that there are some common basic values, but on the whole the outdoor environments are valued differently in the two cities. In short, the Peruvians value functionality, cleanliness, small distances to family and service, while the Swedes value a central location and short distances to friends apart from functionality and good service opportunities. Conceivable reasons for this might be for example different cultural prerequisits, material standard and climate. .

The aim of this study is to contribute knowledge about how preschool teachers reason around their role in the work with children being maltreated. The study has been based on the following questions: How do the preschool teachers identify children being maltreated ? How do the preschool teachers act after they have identified a child thats being maltreated? What difficulties experienced preschool teachers based on their professional roles related to child maltreatment? The method used in the study is a focus group interview, which is a kind of informal group discussion. The result shows that there are difficulties in the preschool regarding the work with children being maltreated. Some of the difficulties that the preschool teachers raised was the contact with the guardians, society?s negative perception of the social services, that all the notifications must go through the pre-school manager and that they don?t have so much experience of notifications. .