AbstractTitle: A changing climate? A study on the changes of the communicativeclimate. Klimat i förändring? En studie om det kommunikativaklimatets förändring.Author: Anne BjörckAim: The aim of this essay is to study changes in the area of the communicative climate and link that to Karl Weicks thoughts on communication and change. Karl Weick is famous for his contribution to organizational theories and he is still very well used around the world and that is the main reason to why his theory is served as a base in this essay.Method: The essay has a theoretical base with elements of qualitative explorative research method.

This report presents a master thesis project performed at Elekta AB during the fall of 2013 and early 2014. Elekta is a medical technology company and their main product in the Stockholm office is a gamma knife used for radiosurgery. The gamma knife contains a cluster of a dozen motor servos and motors used for adjusting the patient and the radiation sources over a CAN bus. A self-developed hardware-in-loop simulator running on a PC with LabVIEW is currently being used for integration level testing of the control system of the gamma knife. The simulator has some problems with it not running in real-time and having other performance issues.

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

This report presents a master thesis project performed at Elekta AB during the fall of 2013 and early 2014. Elekta is a medical technology company and their main product in the Stockholm office is a gamma knife used for radiosurgery. The gamma knife contains a cluster of a dozen motor servos and motors used for adjusting the patient and the radiation sources over a CAN bus. A self-developed hardware-in-loop simulator running on a PC with LabVIEW is currently being used for integration level testing of the control system of the gamma knife. The simulator has some problems with it not running in real-time and having other performance issues.

Reflections är en stämningslampa som med hjälp av invävd fiberoptik lockar fram nya visuella och taktila uttrycksvärdeni en textil. Under arbetets gång har jag utforskat mängden ljus som fiberoptisk textil sprider längsmed fiberlängden samt undersökt naturfiberns egenskaper när den vävs samman med fiberoptik.En stor utmaning var att hitta balans mellan tekniska begränsningar och det uttryck jag sökte. Lampans formspråkär min reflektion över dagens stadslandskap där arkitekturens geometriska former möterfordons strömlinjeform. Med stämningslampan hoppas jag att hitta och inspirera till nya användningsområdenför fiberoptisk textil.Reflections is a mood light using interwoven fiber optics witch brings out new visual and tactile expressionvalues in a textile. During the work, I have explored the amount of light fiber optic textile spreads along thefiber length and examined properties of nature fiber when it is interwoven with fiber optics.A major challenge was finding a balance between technical constraints and expressions I was looking for.

This paper is part of the research programme ViSuCity, a programme with the goal of creating more sustainable urban planning through the development of better visual tools, which ultimately means better communication between various parties of public planning. The paper concerns the implementation of MCE into a 3D program for visualization. Multi criteria evaluation (MCE) is a technique that has been developed during the last 20 years. It merges GIS with AHP, forming a decision making tool for localization of, for example, new buildings.The result is an automated tool that enables advanced analysis of geographic areas.The tool has a very high potential due to the completely automated MCE and it is adapted for people without a technical background, let alone formal training in MCE. It provides great opportunities to test different scenarios, something that should be an important advantage.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

I denna uppsats har filmljudet i krigsfilmerna Apocalypse Now och Saving Private Ryan undersökts. Detta har gjorts för att försöka bidra med ökad förståelse för filmljudets användningsområde och funktioner, främst för filmerna i fråga, men även för krigsfilm rent generellt. Filmljud i denna kontext omfattar allt det ljud som finns i film, men utesluter dock all ickediegetisk musik. Båda filmerna har undersökts genom en audio-visuell analys. En sådan analys görs genom att detaljgranska båda filmernas ljud- och bildinnehåll var för sig, för att slutligen undersöka samma filmsekvens som helhet då ljudet och bilden satts ihop igen.

Syftet med studien är att utfo?ra en receptionsstudie da?r fem stycken kampanjbilder fra?n utla?ndska organdonationsorganisationer studeras fra?n ett mottagarperspektiv, i den ha?r studien syftar det till en svensk ma?lgrupp.Studien a?r uppdelad i tva? huvudmoment, en semiotisk bildanalys och fokusgruppsintervjuer. Med hja?lp av dessa insamlingsmetoder besvaras studiens fra?gesta?llningar?Hur a?r de utvalda kampanjbilderna komponerade ur ett semiotiskt perspektiv?? samt ?Hur uppfattas de utvalda bilderna av en svensk ma?lgrupp??. Socialpsykologi utgo?r det teoretiska ramverket i studien och anva?nds fo?r att na? en ho?gre fo?rklaringskraft i analysdiskussionen.Den semiotiska bildanalysen genomfo?rs med de semiotiska begreppen konnotation, denotation, ikon, index och symbol.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

By conducting a text analysis this study analyzes possible similarities in the portrayal of story characters between historical Norse myths and contemporary film productions. The chosen historical texts are two stories from Norse mythology which render a myth about Thor and a giant named Hrunge as well as the myth Trymskvädet. The selected movies are two of the comic company Marvel?s productions about super heroes ? Thor and The Avengers. Different categories that this study compares are how the characters are defined by their possessions or artefacts, the actions and the choices which the characters make, and also how their relations, roles and origins are being portrayed.

This thesis describes the evaluation of a prototype (Illustrator) for future simulator training of Within Visual Range - combat in the Swedish Air Force. The main focus was to collect and transform user acceptance data (expert opinions) to useful guidelines for continued development. Thirteen active fighter pilots participated in the study. The aim was to use expert opinion to study a) the psychological user acceptance, and b) the technical user acceptance, of the Illustrator together with c) gathering opinions for future improvement. Three psychological aspects were rated before and after the sessions to measure psychological user acceptance.

This study examines which socially constructed threats and subjects of security existed during the aftermath of the terrorist attacks in Stockholm 2010. With ideas of identity and difference as a starting point the theoretical framework is then developed with ideas from the new critical security studies including key subjects such as attributes, risk, imaging and visualisation. The study will be executed with the use of a discourse analysis approach using newspaper articles and chronicles as the principal empirical material. The analysis will then follow two separate themes. Firstly, the different threats and subjects of security will be deduced, and also, how these social constructions inevitably create each other and require each other to continue existing.

The BA thesis Front Yard Gardens ? spatiality, design elements, expression and social aspects is a summary of the entrance and front yard garden phenomenon ? where the entrance is the set design and the designer is the director. The thesis touches the social context of which entrances have been and still are shaped. The various appearance of the entrance and front yard gardens throughout the history, starting with the first entrance by the edge of the wood and coming up to the front yard gardens of today, is described. It touches the present day through an analysis of some entrances and front yard gardens of modern residential areas.

Denna rapport beskriver arbetet med att designa och utveckla en plattform för simulering ochutvärdering av olika tradingsystem.Det viktigaste kravet som sattes upp i examenarbetets förstudie var att åstakomma en flexibel ochutbyggbar grunddesign för att man vid senare tillfälle ska kunna uttöka systemet vartefter behov avmer funktionalitet uppstår i en snabbt föränderlig finansiell värld. Vidare skulle Microsofts allrasenaste teknik användas.Resultatet blev systemet Trader som är en modulbaserad applikation med tydliga riktlinjer för hurmoduler ska laddas, skapas, initieras samt hur de kommunicerar med varandra utan överflödigaberoenden. Vägen dit gick via inlärning av diverse designmönster och designprinciper. Omfattandeanvändning av händelser och kommandon för kommunikation mellan olika moduler samtprogrammerandet mot interface istället för konkreta objekt i alla lägen gav få beroenden och enflexibel och utbyggbar grunddesign.Trader kan koppla upp sig mot börsen för att hämta kursdata. Denna data kan sedan användas för attutvärdera hur olika tradingsystem skulle ha presterat i olika tidsintervall.