Att handla kläder är något alla människor gör, vare sig det är för att vi måste eller för att det som numera är allt vanligare, för att det är en hobby och för många ett behov som tillfredsställs. Då det på marknaden råder stor konkurrens med allt fler valmöjligheter för den allt mer medvetna kunden och allt fler företag även satsar på postorder som alternativ gäller det för den fysiska butiken att särskilja sig och att ha en fungerande butikskommunikation. Butiker måste skapa en miljö där kunderna trivs och dit de väljer att återkomma och hitta ett sätt att slå igenom det brus av erbjudanden som kommer från konkurrenter. Syftet är att undersöka, beskriva och analysera vilka delar som ingår i ett lyckat butikskoncept. Undersökningen bygger dels på butiksobservationer, intervjuer med butikskommunikatörer och ven en enkät som lagts upp på det sociala nätverket Facebook.Slutsatsen vi kom fram till var att det viktigaste för butiken att tänka på var hur personalen uppträdde mot butiksbesökarna, att de var vänliga och hjälpande utan att vara påträngande.Även att lokalen var öppen, luftig så att det var en god framkomlighet i butiken och en belysning som jobbar med lokalen och visar upp kläderna bra.Varorna skall vara exponerade så att kunden får en överblick över vad som finns i butiken, bra organiserat, lättåtkomligt och gärna upphängda i outfit-kombinationer för att inspirera kunden till merköp eller skapa ett nytt behov..

The purpose of this study was to to examine what teachers think about visual art and how the learning process in this subject does look like. To answer these issues, I made interviews with five teachers of visual art from different schools, and I examined several examples of pupils? artworks. The stories of the teachers were analyzed in relation to governing documents and with assumptions from sociocultural theory, postmodernism and pedagogical - aesthetic research as theoretical point of view.By the qualitative interview method, the observations of the pupil?s artworks, and by the analysis of the interviews with the teachers, I have come to the conclusion that teachers think differently about art but they try to keep themselves in line with the national governing documents.

In recent years the arts institutions? role in society have changed. With increased demands on attracting greater number of visitors they use concepts from corporate marketing to communicate with greater success. Theories from museum studies show that the importance of rendering authenticity now has become the new imperative in order to retain the status of a reputable institution. This thesis aims to discuss the development of a new visual identity for the public and non-profit institution Malmö konsthall.

This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. The company is created under the education concept by the name of Ung Företagsverksamhet (Young Entrepreneurship) and has passed on to the Swedish Championships in Young Entrepreneurship at the Stockholm International Fairs. Of that we have been commissioned to develop an updated logotype for the company, for the current does not keep proper quality according to the client.

Many people perceive a division between an online world and the ?real? world outside of the World Wide Web. However, this view often leads to a reduced sense of importance ascribed to what takes place online, even though it affects life in very real ways. In our study we aim to explain the importance of how meaning is built in to sociomaterial compositions. By analyzing comment fields hosted by a Swedish IT-journal we illustrate how what is being said interplays with the technological platform in various ways.

The purpose of this thesis is to find how to work with pedagogical documentation with the aesthetic subjects of dance, music and visual arts. The study also aims to investigate how teachers themselves believe that documentation of these subjects make visible the children?s learning processes. Also to explore if there are any differences in how teachers document the various subjects, and if so, how they can learn from each other to develop the work with pedagogical documentation. I have chosen to use qualitative interviews with a selection of three pre-school teachers who have been working with either dance, music or visual arts.

Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.

The blog has become a widely discussed subject, but while marketers do invest in blogs, there is little evidence on the how the blog works as a marketing tool. Therefore, we thought it would be interesting to create a greater understanding of the blog's potential communication effects. To demonstrate the potential of the blog in comparison with more traditional media, we decided to compare the communication effects achieved by a blog with those achieved by an online magazine. We pursued an experiment where we exposed an identical text about a brand to respondents in seven blogs and in seven online papers and measured the resulting communication effects in terms of attitudes and intentions towards the exposed brand. The quantitative study showed that the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

Denna rapport tar upp grunderna inom programmering mot Windows Outlook 2007. Den är tänkt att ge en inblick i hur man kan gå till väga och vilka verktyg man kan välja för sitt projekt. Den innefattar en jämförelse mellan användning av det inbyggda Visual Basic for Applications och att skapa ett insticksprogram med Visual Basic. Rapporten innefattar även en textuell beskrivning hur man kan skapa ett enkelt ärendehanteringssystem i Outlook 2007 med möjlighet till registrering av ett nytt ärende via en webbapplikation..

Uppsatsen behandlar det problem som organisationer har stött på när de vill uppgradera sin utvecklingsmiljö och sin produkt till Visual Basic.NET. Uppsatsen identifierar vilka faktorer det är som påverkar valet av en övergång, positiva respektive negativa. Faktorerna ger organisationer en bättre inblick i problemet och hjälper dem att avgöra huruvida de ska göra en övergång eller ej. För att arbeta fram våra faktorer har vi valt att använda oss av ett abduktivt tillvägagångssätt, som mynnar ut i en kvalitativ uppsats. Faktorerna bildar en modell över vad som påverkar valet av övergång samt hur.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

The purpose of this Master?s thesis is to study how well the online catalogue of The Music Library of Sweden works when ordinary users are searching for sheet music. The issues studied are: Why do the users fail to find the sheet music they are looking for? Do the users take advantage of the possibilities that the classification codes of the SAB system offer? If not, why?The source material of the study is 144 comments from a user questionnaire about the online catalogue and, in addition, the search log for one day (513 queries). The comments were sorted into seven groups depending on the type of information need, for example searches for certain instrumentation or genres and problems with spelling.

Det huvudsakliga målet var att skapa ett python-bibliotek som fungerar som ett interface till Visual TeMIP. Visual TeMIP är ett C++-API som används till att utveckla applikationer och moduler för alarmhanteringssystemet OpenView TeMIP. Ett sekundärt mål var att skapa en lättvikts-webbserver och en webbklient för de mindre kunder som inte har behov av den fullfjädrade TeMIP-klienten. Webbservern skrevs helt i Python och använde sig av PyMIPbiblioteket, webbklienten skrev i DHTML och AJAX. En ASCII-baserad larmlista skriven i Python gjordes också för att användas av utvecklare och tekniker, samt för att testa funktionaliteten i PyMIP.

This thesis has been done in order to ease the process of drawing schematics ofelectrical wiring. The need arose after demand from the government due to a seriesof incidents that took place during the revision of the nuclear power plant in year2009.The task of the project has been to create a computer program that can generate agraphical representation of the electrical components relations. The basis for theprogram has been an example of how the client wants the graphical representation tolook. During the course of the project weekly meetings have occured in which theclient has reviewed the work.The result of the project is a program written in Visual Basic Applications that can berun in Microsoft Excel. The program is capable of generating graphics for a majority ofthe cases.