The gambling industry goes from a national matter towards an international market. Since more and more members of EU does liberalise the gambling reforms and introduces a license system more participants will get an EU license for online gambling. With an EU license it is difficult for members of the EU to refuse a company to offer a gambling supply on the Internet if they don?t have an open license system. This paper tries to acknowledge the problem regarding the monopoly Sweden has today and calculate the effect if Sweden would move to a license system regarding online gambling by doing a cost benefit analysis.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Internet når idag över 8 miljoner människor i Sverige och är en naturlig del av vardagen för många. För företag betyder detta en viktig marknadsföringskanal som inte bör underskattas. Genom att kommunicera med målgruppen via plattformer såsom sociala nätverk, bloggar och mikrobloggar kan företag erbjuda mervärde och bygga relationer online. Genom att utnyttja rätt marknadsföringskanal kan onlinemarknadsföring undvika att uppfattas som påträngande för konsumenten och istället inspirera på ett hjälpfullt sätt.Syftet med studien är att med en kartläggning av fast-fashionkonsumenters nätbeteende och attityder fastställa hur modeföretaget Gina Tricot som har flera försäljningskanaler kan öka besöksfrekvensen till den virtuella butiken genom marknadsföring online. Uppsatsen har en kvalitativ ansats med en fallstudiedesign.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

Inspectera AB är ett företag som erbjuder tjänster i flera olika områden. Ett av dessa områden är utbildning som ges på webben. De erbjuder i nuläget webbutbildningar gjorda i Flash men söker andra alternativ där de kan redigera utbildningar samt integrera webbutbildningarna i deras webbtjänst Inspectera Online.Den här rapporten handlar om skapandet av en prototyp för en webbutbildningsmodul som implementerats på Inspectera Online. Fokus ligger främst på presentationsverktyget i modulen och en jämförelse med liknande verktyg som finns tillgängliga på internet. I resultatet presenteras för- och nackdelar för respektive presentationsverktyg med avseende på funktionalitet och vilka möjligheter till integration som finns..

This examination project is carried out for Waséns Traffic School in Linköping. The task was to develop a completely new windows application and a webpage that connects to the same MySQL database. The windows application (ATSV) is a program intended to carry out all the administrative tasks that a clerk at a traffic school may need: pupil management, reservations, billing and register functions. The applications was developed in C++ using Visual C++ from Microsoft. The connection to the MySQL database was made possible by using the class package MySQL++.

Abstract: According to previous research, it is not unusual for online poker players to create profiles which indicate they are members of the opposite sex. This phenomenon, known as 'Gender Swapping', is partly being utilized in a strategic fashion. The purpose of this thesis is to evaluate whether or not the gender of an opponent has an impact on decision-making in an online poker environment. An experiment was constructed where subjects made 15 poker-related decisions against seven randomly generated opponents, consisting of three male, three female and one genderless opponent. The results indicate no significant differences in decisions against male and female opponents.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The purpose of this thesis is to examine the performance of queries that is expanded before translation in comparison with only translation of the queries using a bilingual dictionary, and also to see if the number of terms that was used to expand the queries was of any importance i. e. if many terms from a thesaurus helped or destroyed a query. To answer these questions i used two online thesauri, Rogets thesaurus and Merriam-Webster Online and one printed bilingual dictionary, Norstedts English-Swedish dictionary. Even though the number of examined queries is too small to draw any definite conclusions, the results suggest that expanding using a general thesaurus may have a negative effect on the queries.

The purpose of this bachelor thesis is to examine reviewswritten by users in library online catalogs, online bookstoresand on the web community LibraryThing, in order todetermine whether there are any differences in the way usersreview books, and whether these differences might explainwhy libraries experience difficulties in getting their users toreview books. At the core of web 2.0 and library 2.0concepts lies the thought of user participation, and largerlibraries have sought to implement systems for reviewingand tagging items in the catalog in ways similar to onlinebookstores and other websites.By analyzing the contents of user reviews, however, thisthesis shows that users express themselves differentlydepending on what kinds of literature they review, and inwhat context. Most notably, user reviews of ?the Classics? orcanonized literature recognizes the high status of suchliterature, while users reviewing popular fiction expressthemselves in a way that admits that the reviewed titles areconsidered less valuable. There are also signs that booksreviewed at online bookstores are seen as products ormerchandise, while the reviews at the library to a greaterdegree treat the books as works of literature.The conclusion reached in this thesis suggests that there maybe a relation between the image of the library as a defenderof high culture and the perceived status of literary works,causing users to become hesitant to review books, feelingthat they do not have the knowledge to describe or reviewthem ?correctly?..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user. A new function to keep track of vehicles outside the main working area at the same time as you still can keep track of the other vehicles in the field..