Syftet är att undersöka hur en förpackningsförändring påverkar ett varumärkes image. Det varumärke som undersökts är Gille som genomförde förpackningsförändringar under 2012. Detta är en fallstudie med ett kvalitativt tillvägagångssätt genom strukturerad samtalsintervju, kvalitativ textanalys och fokusgrupper. I teorikapitlet presenteras de teoretiska utgångspunkter som ligger till grund för studiens problemområde; att kommunicera ett varumärke, att särskilja ett varumärke samt att kommuncera via förpackningen. Studien visar att majoriteten av fokusgruppsdeltagarnas bilder av varumärket förbättrades i samband med förändringarna. Resultaten visade att den bild varumärket vill kommunicera och den bild deltagarna hade inte stämde överens, vilket indikerar på ett glapp mellan varumärkesidentiteten och imagen. Förpackningsförändringarna resulterade även i svagare varumärkesassociationer, då ingen av respondenterna kunde koppla de nya förpackningarna till varumärket. .

Den ökade betydelsen av att som företag ha ett starkt varumärke för att synas på marknaden har inneburit att det läggs ner allt mer tid och resurser på varumärkeshöjande aktiviteter inom företagen. Den växande virtuella världen och den ökade handeln på Internet har i kombination med vikten av ett starkt varumärke skapat en komplicerad situation. Vagabond är ett svenskt varumärkesproducerande skoföretag som har ställts inför de möjligheter och svårigheter som den ökade Internetanvändningen har inneburit. Expansionen genom försäljning via återförsäljare på Internet har inneburit att svårigheterna med att kontrollera hur varumärket framställs på olika sidor på Internet har ökat. Den totala skokonsumtionen har ökat de senaste åren och konkurrensen på skomarknaden har blivit stor, vilket bidrar till att vikten av att sticka ut blir allt större.Syftet med vår studie är att förklara hur det varumärkesproducerande företaget, i vårt fall Vagabond, arbetar med att framställa och bevara sitt varumärke och vidare hur de Internetbaserade återförsäljarna resonerar kring sina produkters varumärken.

Dairy farmers using artificial insemination (AI) are dependent on effective oestrus detection. In Sweden, AI is used for a majority of all dairy cows and oestrus synchronisation with hormones is not allowed. There are reports of declining ability to express oestrus with higher levels of milk production. This makes oestrus detection more difficult. Several aids for oestrus detection have been developed, for instance pedometers and mounting detectors.

This report is a B.Sc. Forestry thesis work at the school for Forest Management, SLU. The work was an assignment from the forest owners? association Mellanskog. The aim of the work where to investigate the economical result of removing undergrowth trees before first thinning, and a follow-up of the contractors and their compliance with Mellanskog standards. This thesis work was divided in three parts: The first was to find a relation between the net volume from the first thinning and the cost of cleaning undergrowth trees. Secondly there was a follow-up in the field, to investigate whether the contractors have done the undergrowth cleaning according to Mellanskog?s directives.

Mitt projekt Wo lai zi ruidian (Svennebanan i Taiwan) handlar om att göra en kollektion mönster som beskriver min fem månader långa vistelse i Taiwan. Mönstren ska ge känslan av ett annat land där målet är att människor i Sverige ska kunna föra in element av, eller känslan av Taiwan i sitt hem. Mönstren appliceras på produkter som för tanken till ett vardagsliv i Taiwan; digitaltryckts bomullsvara uppsytt till sittpuffar och stickade filtar. Kollektionen består av sju olika mönster som tillsammans beskriver min upplevelse, energin och kaoset från vardagen i ett annat land. My project Wo lai zi ruidian (Svennebanan in Taiwan) is a collection of patterns that tell a story about the five months I spent living in Taiwan.

This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women.

Oilseed rape is an important crop in Sweden and is grown on about 90000 ha today. The interest in oil seed pro-duction is increasing because of growing demand and high prices for oil seed both in Sweden and Europe. However, an increased intensity in the oil seed production can bring higher risk of yield losses due to fungal diseases. The purpose of this study was to investigate what different fungi are associated with oilseed rape under field conditions and if their incidence is correlated to crop establishment problems. This study was carried out in three parts: 1) investigations on fungal community structure in roots and rhizosphere soils from young spring- and winter rape plants sampled in failed respectively good establishment patches in four fields, 2) investigations on the pathogenicity of fungi isolated from oilseed rape in controlled environment and 3) investigations on the effect of different fungicide seed treatments on germination and early plant development in a field soil naturally infested with damping off- and Verticillium wilt pathogens. The studies on community structure using a combined approach of standard fungal isolation techniques and DNA based methods revealed a high fungal diversity in three out of four studied fields of spring rape and winter rape. For some unknown reason, very few fungal species were identified from the fourth field.

This study examines the players experience, environments and objects in the videogame World of Warcraft. The purpose of this study is to get more knowledge about the players experience in the game with the focus on factors contributing to some form of immersion or/and presence. The data for this study were gathered using interviews as method and then analyzed with relevant literature in the chosen field. A game content analysis and a group of questions are tested with the results of the study which is presented at the end in with an analytic discussion. .

The purpose of this study is to find out how some Swedish preschool teacher discussing how children's Swedish colloquial interaction can be enhanced in the free play. In this case where children are aged three to five.My research questions in the study are:-          What type of free play do preschool teachers talk about in relation to children's Swedish colloquial development?-          What do preschool teachers say about child's colloquial interaction?-           How do preschool teachers reason regarding in what environment children?s colloquial interaction occurs?In my study I have used an interview with elements of a visual method called The Diamond. The approach is that the participants in the interview will be enhanced to discussing about a wise certain number of images. These images are then to be ranked accordingly with a specific theme and terms.If a child has difficult to speak, you can take help of  the interest the child has, the child can tell you and the other children what he or she know about the interest.

This thesis in social anthropology is based on a field study on the Internet exploring Tibetan identity. With a post-modern approach the thesis explores the possibility fora non-tibetan to create a Tibetan Internet identity and become a part of the Tibetan community that exist on the Internet..

Junttis Åkeri AB i Övertorneå är ett entrepenadföretag som bland annat har ett antal timmerlastbilar. Körsträckan för en lastbil som går i skiftkörning kan vara 1500 mil i månaden och med en dieselförbrukning på uppemot 5 liter per mil är bränslekostnaderna en stor utgiftspost som varje åkeri noga bör följa upp. Junttis ville därför ha hjälp med att ta fram och installera ett dataprogram för att följa upp sina fordons bränsleförbrukning i syfte att minska deras bränslekostnader. Denna rapport beskriver design och utförande från kravspecifikation till färdig lösning av en sådant program. Programmet skulle medge inmatning av data från körjournaler varefter olika rapporter i form av till exempel diagram skulle kunna tas fram och skrivas ut.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

A numerical simulation case involving space plasma and the evolution of instabilities that generates very fast electrons, i.e. approximately at half of the speed of light, is used as a test bed for scientific visualisation techniques. A visualisation system was developed to provide interactive real-time animation and visualisation of the simulation results. The work focuses on two themes and the integration of them. The first theme is the storage and management of the large data sets produced.

The field of the social economy and of the work integration social enterprises (WISE) in particular, is for many a more or less unknown area. Unlike ordinary enterprises the WISE's are different due to their aim of integrating disadvantaged people through work. In comparison with other small enterprises earlier research has shown that the WISE's are dealing with challenges regarding recruitment, participation, leadership, sustainable business ideas but above all, the access to funding. The purpose of this essay has therefore been to examine and analyze the financial situation of eight WISE's located in the Stockholm County. The results indicate that half of the enterprises perceive their economic situation as very unstable and as an obstacle to their further development.

It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.