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4358 Uppsatser om Visual communication - Sida 48 av 291
Gerillakampanjer ? karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer
Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..
Faktorer av betydelse vid överrapportering mellan ambulans och akutmottagning
BackgroundHandover occurs as a daily task for health care professionals in all levels of care. Handover between ambulance crew and emergency department staff stands for the first exchange of information about a patient?s condition. Different factors may impact the handover communication and make it vulnerable.AimThe aim is to highlight factors of importance at handover between the ambulance and emergency room.MethodA literature review of thirteen studies with qualitative and quantitative research approach. The purpose of this literature review was to provide an overview of the area.ResultsExperiences for health care professionals is that communication is important for patient handover between ambulance and emergency department.
Automatiserad Konstruktion av Varmkanalsystem
The thesis has been carried out in cooperation with Master Flow AB, Västervik owned by the EWEBE Group. The company produces and sells hot runner systems that are tailor made for the customers.The problem that MasterFlow AB has encountered is in the construction of complex hot runner systems in SolidWorks. With several different lengths, fronts and endcaps that builds the nozzles of the hot runner systems, is affecting the problems for MasterFlow AB. The purpose of this work is to automate the design of hot runner systems so it does not overload the CAD-system SolidWorks.To gain an understanding of the problem, there have been several studies and observations at the company, where the focus has been on how the work is done with the design of hot runner systems. By using help from the corporate management, enough information has been collected to find a solution to these problems.The implementation of design automation has been based on a flowchart that was created.
Hantera medborgarrelationer via Facebook : Karlstads kommuns kommunikation före, under och efter en kris
In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.
Lag om kassaregister : Motverkan av manipulation och snedvriden konkurrens
This bachelor?s thesis purpose is to examine how library staff experiences the meeting with non-Swedish speaking users of public libraries, and how they solve different situations. Today there is not much research on this subject but we find these questions important to study because we think it is good to be aware of the situations that can arise and discuss how to solve any problems. To have a basis for this qualitative study we conducted group interviews with library staff, where they are asked about their experiences with non-Swedish speaking users. In the analysis the results of the interviews are compared to previous research and related to communication theory, which is the theoretical framework for this study.
Body Coupled Communication: Ändring av prototypkort
Kommunikation genom att använda människokroppen som överföringsmedium, med kapacitiv koppling mellan hud och sensor, har varit ett pågående forskningsområde för PAN (Personal Area Network) sedan Thomas Guthrie Zimmerman introducerade tekniken 1995. Anledningen till detta är att undersöka fördelar och användningsområden för en kommunikationsmetod som ej sänder ut RF-signaler och därmed minska risken för obehörig avlyssning.Denna rapport beskriver ett examensarbete som undersöker möjligheten till eliminering av USB- till UART-konverterare på Microchip BodyCom genom mjukvaru-USB-stack och kombinera denna med Body Coupled Communication funktionalitet i en gemensam mikrokontroller. Vidare studeras om programkoden i Body Coupled Communication sändare kan modifieras för att utöka funktionaliteten.Det var givet i förutsättningarna att mikrokontroller från Microchip skulle användas, vidare var lågt pris respektive låg strömförbrukning viktigt, särskilt för sändaren. Metoden för att uppnå detta har varit användning av Microchip BodyCom development kit tillsammans med Microchip USB low pin count development kit och Microchip USB firmwareframework.Resultatet blev att USB- till UART-omvandlare kunde integreras med Microchip BodyCom genom att använda mjukvaru-USB-stack och en modifierad programkod för BodyCom i en gemensam mikrokontroller.Endast fantasin sätter gränsen för vad Body Coupled Communication kan användas till. Det skulle t.ex.
Mot en delad framtid? : Mendeley som exempel på vetenskaplig kommunikation online
The last few years have been characterised by increasing online communication and the emergence of social media, made possible by Web 2.0. In society as well as in research, social media is used for knowledge produc- tion and networking. One example of this is Mendeley, a social reference management tool. With answers from users all over the world, this study investigates the use of Mendeley, if the respondents use other social media and if all of this affects scientific communication. The aim is also to study what the respondents think about the future of scientific communication and if this can be related to current tendencies.The theoretic framework for this study is based on Leah Lievrouws research on the Cycle of Scientific Communication and the relationship between the ?Little Science 2.0?-scenario and the ?Big Science Retrench- ment?-scenario.A qualitative web based survey was conducted (41 answers) and complemented with an interview with a professor in environmental sciences.
Aktörsanalys av svensk skogspolitik
Title: Nätdejting för olika åldrar (Netdating for different ages)Author: Henri NekmouchePurpose: The purpose of this study is to investigate what influence the medium Internethas had on building up relationships between people who have dated online, and tocompare two different age groups.Method/Material: In this study the author has conducted personal interviews with sixpeople who all have experienced Internet dating, and had their first contact with agirlfriend/boyfriend online. The questions asked were designed to help answering thepurpose of the study.Main results: This study shows that in general there is a positive view of Internet datingamong both groups. They appreciate the opportunities it provides, as they get to knowthe other persons personality first. Even so, it should be noted that they still tend to be abit ashamed to talk about Internet dating, and some don?t want to be associated with it.The communication pattern tend to be pretty much the same among both groups.
Mobiltelefonen som social artefakt inom familjen : en studie med föräldrarna i fokus
Studies of modern communication media such as Cell Phones and so called Instant Messengers are popular today. This study focused on these modern techniques, focused on parents as a target group and on what is important for them in everyday communication.By exploratory using three focus groups it became clear that the children, and the link to them was the absolute most important thing for the parents. It became clear that this link to a great extent today exists through the mobile phone.In a following study a Mobile Instant Messenger called My Friends was introduced. It was used by two families during two weeks to see how it would change the communication within the family. The focus was to see how problems with availability were handled, it turned out that:My friends had a more obvious way of indicating availability than the Cell Phone had.
Umgås på Internet eller på ett café? : ? en studie om Internetanvändningens sociala konsekvenser.
AbstractTitle: See each other on the Internet or on a café? A survey about social consequences of Internet usage. (Umgås på Internet eller på ett café? ? en studie om Internetanvändningens sociala konsekvenser.)Number of pages: 34 (including enclosures).Author: Carolin Johansson.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2007.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose is to get increased knowledge about the social consequences that may come up when young people at the age of 16-20 are using the Internet.Material/Method: The material consists of a questionnaire that I made with questions about Internet usage that 84 young people from five classes (from three different upper secondary schools) answered.Main results: To have access to a computer and Internet and the fact that broadband is more inexpensive now than before leads to an increased usage of the Internet. I found out that chatting, music/movies, searching for information and using the Internet for entertainment is what most of the participants spent the most time on while using the Internet.
Webbportal för flygbolag
Examensarbetet handlar om utvecklandet av en webbportal för ett litet flygbolag. De behövde en plattform för att kunna hantera och digitalisera olika dokument. Den viktigaste funktionen som implementerades var flygloggen som fylls i efter varje flygning. När den är digital kan flertalet uträkningar ske automatiskt och exportering av statistik kan ske mycket enkelt. Resultatet blev en webbapplikation i ASP.NET och MVC med Visual Studio som också lades upp på molnet med Microsoft Azure..
Framväxten av den icke-euklidiska geometrin
The purpose of the project was to make a system that could extract data from a mobile eye tracker and make it comparable with data from visual stimuli. The produced system was programmed in Java and provided all the necessary parts that were required to achieve the purpose. This provides a foundation for further research to determine whether the eye tracker is sufficiently accurate to diagnose Parkinson?s disease..
Klimat i förändring? : En studie om det kommunikativa klimatets förändring
AbstractTitle: A changing climate? A study on the changes of the communicativeclimate. Klimat i förändring? En studie om det kommunikativaklimatets förändring.Author: Anne BjörckAim: The aim of this essay is to study changes in the area of the communicative climate and link that to Karl Weicks thoughts on communication and change. Karl Weick is famous for his contribution to organizational theories and he is still very well used around the world and that is the main reason to why his theory is served as a base in this essay.Method: The essay has a theoretical base with elements of qualitative explorative research method.
Förväntningar på ett intranät : åtta stiftsinformatörers syn på kommunikation i Svenska kyrkan
Purpose/Aim: The aim of this essay is to study the expectations towards the launch of an intranet in a large organisation.Material/Method: A qualitative method has been used to fulfil the purpose of this essay. Indepth interviews have been made with eight informants of dioceses.Main Results: The study shows that the eight informants of dioceses all are positive towards the launch of an intranet in the organisation. They believe that it in time will lead to a more effective intern communication with less channels and more efficient messages..
Kommunikation mellan en reklambyrå och dess kunder
The purpose of this thesis is to find out how clients at Effect Reklambyrå (an advertising agency) view the communication and relationship with Effect. Conclusions are then drawn based on what the clients say. The conclusions show how Effect can improve in these areas.The study uses a qualitative research method since the phenomenon studied is complex and requires deep understanding. A total of 16 interviews took place. Seven clients were interviewed by phone and nine clients participated in a personal interview face-to-face.