Hur kan en läsupplevelse skapas med inriktning mot manliga läsare? Genom att ta reda på vad som format boken till hur den ser ut idag, undersöka fenomenet "visual writing" och skillnader i manlig/kvinnlig läsning kunde begränsningar och möjligheter skönjas för att utveckla formgivningen av en tryckt artefakt med skönlitterär text. Möjligheterna för digital bokformgivning är stor men i detta arbete undersöktes hur den tryckta boken kan utvecklas vidare. Utifrån respons på det färdiga resultatet kunde en tendens ses att en manlig målgrupp kan uppskatta visuella element i skönlitterära böcker, och att det är något som inte stör läsningen..

Innehållet i denna rapport beskriver ett examensarbete som har utförts våren 1998 åt Kiruna Softcenter AB. Arbetets syfte är att ge exempel på hur datanätverk kan presenteras lägesriktigt m h a GIS (Geografiska Informations System) och vilka fördelar detta medför. Arbetet genomfördes i två faser. Den första fasen innehöll en förundersökning om vad det finns för tidigare erfarenheter inom området vad gäller nyttan att redovisa ledningsinformation m h a GIS. Den andra fasen, målet med arbetet, var att utveckla en GIS-applikation som visar hur olika datornätverk sträcker sig i olika byggnader eller städer.

The purpose of this thesis was to create a saw pattern program for the sawmill industry. I have chosen to focus on the module that describes the shrinking on the wood. There are several theories about how the wood deforms by shrinking. Several hypotheses were simulated in the program and after testing them I decided to use only one of them (hypothesis C). The program is written in Visual Basic .NET and I choused that program language because it is easy to do changes in the layout. Another great advantage in Visual .Net is that you can mix different languages in the same program.

The Iranian artist Shirin Neshat has been living in self-imposed exile since the late 1970s, as she chose not to return to her home country following the ?79 Islamic Revolution. Through her works Neshat examines Iran before and after the revolution and follows political and civil transformations through strong photographs of women in her country of birth.  My own use of the term exile deals with the analysis of the state of exile in relation to artistic work as a globalized and underlying motivation for art and artists. The new definition of exile is analyzed in relation with the artist?s photographs and the verbal and visual statements.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

This examination project is carried out for Waséns Traffic School in Linköping. The task was to develop a completely new windows application and a webpage that connects to the same MySQL database. The windows application (ATSV) is a program intended to carry out all the administrative tasks that a clerk at a traffic school may need: pupil management, reservations, billing and register functions. The applications was developed in C++ using Visual C++ from Microsoft. The connection to the MySQL database was made possible by using the class package MySQL++.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user. A new function to keep track of vehicles outside the main working area at the same time as you still can keep track of the other vehicles in the field..

Det primära målet med examensarbetet var att utforma ett koncept på hur man kan göra flygtrafiken säkrare både på marken och i luften. Konceptet fick namnet ATSVIS, vilket står Airport Traffic Surveillance and Visual Information System. ATSVIS är tänkt att ge anvisningar om vad nya idéer och ny teknologi kan tillföra piloten och trafikledningen. ATSVIS avser även att automatisera och förenkla flygtrafiken, vilket skall leda till säkrare flygtrafik både i luften och på marken. Konceptet ATSVIS kommer att utformas efter egna idéer och från intervjuer med branschfolk.

Syftet med denna uppsats är att identifiera den mest effektiva egenskapen av en text eller sida för att uppnå visuell hierarki, som är ett verktyg för att få det önskade flödet av uppmärksamhet i en sida eller webbsida genom att ge vissa element en viss vikt i kontrast, storlek och placering. Vi vill ge en möjlighet för vidare forskning snarare än att ge en slutsats som ger ett slutgiltigt svar på frågeställningarna. Det finns fler sätt att manipulera text för att uppnå önskad visuell hierarki men vi valde de vanligaste. Detta arbete är baserat på ett experiment som görs på 50 deltagare med ett onlinefrågeformulär och tre självgjorda bilder där vi kan utvärdera resultaten, jämföra dem med andra teorier och beräkna den mest effektiva uppmärksamhetsgivaren. Vi har också utvecklat en hypotes om vad resultatet kommer att visa.

Syfte: Studiens syfte är att presentera en struktur för online-baserade modeföretags visuellakommunikation. Utgångspunkten är den fysiska butikens visual merchandise-strategier, sommodifieras för att skapa en modell anpassad till online-perspektiv.Metod: För att besvara vårt syfte undersöktes hur webbshoppar arbetar med sin visuellakommunikation genom en kvalitativ observationsstudie. Fyra webbshoppar observeradesunder en period på två veckor, vid tre olika tillfällen. Observationen utgick från studiens egenmodell där visual merchandise-strategier från den fysiska butiken kodats till ett onlinesammanhang.Ett observations-schema med öppna frågor arbetades fram för att praktisktkunna genomföra observationen på ett strukturerat sätt. Arbetet med observationen skeddeparallellt med analysen som kunde anpassas och påverka varandra.

This thesis is a qualitative study in which 12 award-winning printed adverts, awarded with either a Swedish ?Guldägg? or an international Clio Award, have been analyzed from a rhetorical perspective. Visual rhetorics were used to analyze the adverts in order to expose the rhetorical concepts and to find out whether the rhetorical concepts represented in the Swedish adverts are the same concepts represented in the international adverts. One of the conclusions drawn is that pathos-arguments, a rhetorical concept where the senders allude to the emotions of the receivers, are the most prominent in both Swedish and international adverts, but are used in different ways. Another conclusion drawn is that the adverts are overall characterized by their messages not being explicit.

This report represents a comparison between two different tools used to create an online store that was developed by two students at the Technical University in Jönköping. The web shop will be of great benefit to both customers and administrator in a food firm known as Mattias' Livs. The company wanted an online store that facilitates the sale section and gives a full control of their stocks. The aim of this thesis is to create an online store that offers customers the ability to shop online and help the staff to operate the company in a simpler and more efficient way, which reduces the need for human resources and thus leads to less costs for the company. The aim also includes a comparison between the two different tools used to create the online store.