För att stå ut på marknaden och från sina konkurrenter är det viktigt att veta hur det går att arbeta med att presentera och uppmärksamma kunden på sitt sortiment. Vid exponering av sina varor är det bra att tänka på hur butiken på ett effektivt sätt kan arbeta med sortimentet och ytorna i butiken, designfaktorer samt olika exponeringstekniker. Med en visuellt attraktiv butikskommunikation kan sortimentet sälja sig själv utan personalens hjälp och rådfrågning, detta kan göras utifrån visual merchandising som är ett samlingsbegrepp för butikens säljfrämjande åtgärder.Rapporten har till syfte att ta reda på hur exponering med fokus på ytorna, designfaktorer samt exponeringstekniker kan användas för att få kunden uppmärksammad på sitt sortiment. Undersökningen har genomförts med kvalitativ undersökning genom en individuell intervju med en person som arbetar som dekoratör samt två observationer där alla butikerna ingår i klädesbranschen. Det har även genomförts 15 intervjuer med konsumenter om vad de uppmärksammade i en av dekoratörens butiker.

SammanfattningDagens globala samhälle innebär att många företag väljer att satsa på marknader i andra länder. Ett problem som kan uppstå är att kommunikationen missförstås av mottagarna och det därigenom blir en kostsam och misslyckad marknadssatsning. För att motverka problemet har vi undersökt vilka kulturella skillnader som finns mellan väst- och östvärlden och hur de påverkar uppfattningen av visuell kommunikation i form av logotyper. Arbetet syftade även till att öka förståelsen för vilka likheter och skillnader som påverkar hur visuella element så som färg, typsnitt, form och symbol uppfattas samt hur de kan betraktas som globala.Syftet med examensarbetet var att undersöka hur visuell kommunikation, i form av logotyper, uppfattas i väst- och östvärlden. I syftet ingick även att ta reda på vilka kulturella skillnader som påverkar vad vi uppfattar samt att undersöka hur de visuella elementen kan användas för att få logotyper att uppfattas som globala i både Sverige och Kina.

Title: Creating meetings - a study in interactionism and creating music. In this study I had my focus on teenagers in a school class. My aim was to explore how pupils experience the processes of creating music together and how they choose to organize their interactions during these creative processes. As analytical tools I used sociological and sociopedagogical concepts and theories. Interactionism provided models toward individualization as well as socialization, related to learning, knowledge and creativity.

The purpose of this thesis was to determine what materials should be used when creating a stimulating garden for intellectually handicapped people and whether there are materials that are better than others to use in this kind of environment. How the materials preferably can be used and how the environment should be designed to satisfy the need of each individual will also be discussed. Seriously intellectually handicapped people have the same level of intelligence as a normal 0-2 year old child. It is important to point out that these individuals can not be compared to a normal child in other aspects than the level of abstract thinking and perception of reality. As the grown up intellectually handicapped people have remained a lot longer on this stage of intelligence they have got more experience. (Kylén 1981) It is important with a lot of different experiences for the brain to develop normally, which implies the use of many different materials to achieve the best stimulation (Kylén 1981).

Background: The Swedish population is aging [1] and malnutrition is a common problem among elderly people [2]. A method called food registration is used to monitor the patients? nutritional intake, with the purpose of reducing the risk of patients deteriorating in nutritional status during hospitalisation. However, the current method is not satisfactory and many food registration lists are incomplete. [3-6] Thus, patients do not receive a qualitative nutritional care since the assessment of the patients? nutritional status is based on incomplete documentation.Purpose: The purpose of this master thesis is to increase the quality in the nutrition monitoring process in the geriatric units B72 and B74 at Karolinska University Hospital in Huddinge, Sweden.

This report examines the industrialization of a newly developed household machine on behalf of Technogarden Engineering Resources in Karlstad, Sweden. The report is a part of the final course in the Bachelor Program in Mechanical Engineering at Karlstad University and takes place in spring 2014.An innovator, an investor and a engineering consultant firm have through collaboration developed a new type of gruel machine. The product is in its final stage of construction and is planned to be manufactured in a production located in Sweden, autumn of 2014.To compete against today?s trend in outsourcing manufacturing to low cost countries for better profitability, the industrialization of the gruel machine must be done with a minimum amount of resources in order to become successful, which also describes the problem of this study. Using pre-study material in form of Lean production literature, visiting a successful production site and gathering data from involved engineers a specification was developed which describes what this industrialization must achieve and which requests can be accomplished.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

Wound care of the horse?s distal part of the leg is challenging. Due to that distal limb wounds are easily enlarged, infected and generally heal slower than wounds on the body of the horse, the need for improved wound nursing arise. One way of improving wound nursing is to evaluate new ways of healing treatment. In this study, evaluation was made of a new product consisting of lactic acid bacteria and honey.

Business is changing and so are society?s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. This is often handled by collaborating with other organisations, such as non-governmental organisations.

Background: The Swedish population is aging [1] and malnutrition is a common problem among elderly people [2]. A method called food registration is used to monitor the patients? nutritional intake, with the purpose of reducing the risk of patients deteriorating in nutritional status during hospitalisation. However, the current method is not satisfactory and many food registration lists are incomplete. [3-6] Thus, patients do not receive a qualitative nutritional care since the assessment of the patients? nutritional status is based on incomplete documentation.Purpose: The purpose of this master thesis is to increase the quality in the nutrition monitoring process in the geriatric units B72 and B74 at Karolinska University Hospital in Huddinge, Sweden.

Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

SUMMARYThere was no previous study in what high level dressage riders had for ideas of how to best prepare for their training sessions with an instructor. Neither any study of how high level dressage riders seemed to be more or less susceptible to the instructions from their instructor during their training sessions. If the sport had more knowledge about this, it might result in more riders on a higher level. The purpose of this study was to find out how high level dressage riders are preparing themselves for the best result for an instructor led training session and how they could bring as much as possible instructions from the coach. The two questions of the study were: How are high level dressage riders preparing themselves for a training session with an instructor, practically and mentally, and how can they affect their susceptibility to instructions?The study was carried out both by reviewing existing literature and studies in general education and pedagogy in the riding education, and by a qualitative interview study of six dressage riders who rode on a difficult level at the competitions, during the year of 2009.

Denna studie ämnar belysa de två företagen Match och Victoria Milans TV-reklamfilmer. Det primära syftet är att undersöka vilka retoriska grepp Match och Victoria Milan använder sig av i reklamfilmerna för att värva nya betalande medlemmar till webbplatserna. Genom retorisk analys granskas respektive reklamfilm. De retoriska teorier som används är ethos, pathos, logos -triaden och de semiotiska aspekterna denotation och konnotation. I mitt arbete analyserar jag även videoproduktionstekniken för att belysa kameravinklar.

The heating of companies premises is today functional with electrical heating and heating offossil fuel. The energy cost for these kinds of heating in buildings has heavily increased duringthe last years and the influence on the environment has become more visual. This leads to thatenterprises today become more anxious to render energy more effective and find alternativesolutions to their ancient heating systems. This is something that Skandinaviska kraftprodukterAB in Halmstad has become aware of.The purpose with this examination is to find the most cost-efficient and environmental measuresfor the office and workshop premises of SKP AB. Where one of the bigger things is to find agood alternative for their current oil furnace, which was heating the workshop.

Ett ökat antal varianter av artiklar inom fordonsindustrin har medfört att lagerytan vid monteringslinjen inte längre räcker till. Detta har skapat ett behov för sekvenserad materialförsörjning, framförallt då nya artiklar ska föras in och rymmas i materialfasaden. Få studier har utgått från montörernas perspektiv, trots att de berörs direkt av förändringar gällande hur materialet presenteras. Denna studie avser därför att utgå från montörerna och sekvensera det material som de tjänar mest på. Med hänsyn till detta är studiens syfte att skapa en modell för stöd vid beslut gällande vilka artiklar som för montören är mest fördelaktiga att presentera i sekvens.