Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits. Purpose: To find out which are the defining characteristics of a good logo, from a scientific point of view. Method: We have used a qualitative method consisting of interviews with experts within the marketing area with the goal to test the Swedish point of view against the one in the litterature. We also used a quantitative method to investigate the publics attitude towards the testlogos we created. The purpouse of this poll is to test different colourcombinations and how the marketsegments feel about them. In this poll we used statistical methods to make sure that the agelimits and the number of male and female respondents are correct. We executed another quantitative study towards Swedish marketing companies to create an idea of the businesses thoughts about a good logo are. Results: A good logo is a simple symbol or geometrical form consisting of a combination of colours that reflect the company?s core values, visions and goals.

The purpose of this study is to explore professionals? view on why men purchase sexual services with a focus on heterosexual prostitution where the man is the buyer and the woman is the seller. To achieve the studys? purposes and to be able to examine professionals? views a qualitative approach is taken with semi-structured interviews. Six professionals who work or have been working in the organisation KAST (Buyers of sexual services, own translation), who are situated in Malmö, Gothenburg and Stockholm, have been interviewed.

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

Amyotrophic lateral sclerosis is a progressive neurological disease which causes a slow degeneration of the body. Living with this disease means being exposed to severe strain and every day could bring new losses. Amyotrophic lateral sclerosis does not cause any harm to the intellect, the mind remains unaffected. The aim of this study was to achieve an understanding, and to shed light on the nature of positive life experiences of people living with amyotrophic lateral sclerosis. This literature study is based on detailed examination of three person's narrations taken from their autobiography and biographies.

The beta value is frequently described in theory and is a well known factor to quantify the systematic risk in shares through the CAPM model. Initially, this study describes the advantages and difficulties with the estimating process and the problematic nature of the assumptions and descisons included in published beta values.An alternative method, Bottom-up beta, to estimate the beta value that probably has not been tested under Swedish circumstances is applied. The problems and decisions that have to be made to derive an alternative value are studied in detail through six separate steps. I have chosen nine companies at the Stockholm Stock Exchange where this method is used. The result showed that the systematic risk were higher at five shares and lower at four, compared to the published values.Finally there is a discussion about the practise, usefulness and opinions concerning how to estimate and interpret the beta value to determine the expected return..

The text discusses the folk-tale princess as a good role model for both children and adults, from a feminist debate concerning this issue. Also an iconographic study, it compares women in folk-tale illustrations with women represented in fin-de-Siècle art concentrating on the Great mother goddess and the femme fatale, finding similarities between folk-tale illustrations and other art. Besides that, the text look at the interest for Swedish folk-tales in the 1890´s, the connection between women as illustrators of children?s books and ideas about nature and womanhood that might have had influence on the Swedish artist Elsa Beskow at the time..

This thesis examines five deposits, some of which contain stone axes, at the settlement in V?nersn?s, Sweden. Two of them date to the late Mesolithic era. The aim is to explore the ritual world of the late Mesolithic in V?sterg?tland, Sweden and its relationship to the landscape.

This thesis is intended to review and create a greater understanding for the history and originsof printed scraps from late eighteenth century to the beginning of the twentieth century.A questionnaire survey was sent out to several Swedish museums, containing questionsconcerning their collections, possible exhibits, special difficulties and types of damagesconcerning scraps and their current storage. A visit to the Gothenburg city museum storagewas made to take a closer look at their scrap collection and how they were stored. Thisresearch resulted in an understanding regarding the current situation of printed scraps, whichunfortunately appears to be quite poor and inattentive. These results are presented in the firstchapter.The second chapter describes the history of printed scraps, followed by a chapter presentingrelevant printing techniques and technology. This is followed by various chapters dealing withhow the printed scrap has been used through the ages, history and development of motifs andthe album's significance.

Aim The aim of the study is to, from a comparative perspective, examine principals? view of leadership in successful schools. Questions: How do the principals describe their own leadership? What subject positions do the principals take? Method Three principals were interviewed in the study. The interviews lasted for about 60 minutes.

This text aims to examine how teaching in literature can contribute to the schools work with creating an antidiscriminating environment. When it comes to the Swedish schools antidiscrimination plans, this essay focuses especially on those sections that concerns pupils and student right to their own gender identity and expression.The main theories in this examination are Judith Butler?s theory on gender and performativity, queer theory defined by Fanny Ambjörnsson and theories concerning adolescent psychology with focus on the adolescent identity and it?s forming. Together with Mikhail Bakhtin?s carnival theory the text examines how Jessica Schiefauer?s novel Pojkarna (The Boys; 2012) describes a young adolescent girl?s journey to finding and forming her own gender and sexual identity.

Understanding how innovation and renewal occurs in an industry is important for how to manage technical development for individual companies. It is also important for creating a beneficial industrial context for renewal, from both a political and an industrial perspective, in which new solutions can arise and spread through the involvement of several actors of the industry. How innovation and renewal occurs in the construction industry in Sweden is however viewed differently. One challenge that has been pointed to is that most of the work performed in the construction industry is organized in projects, which in turn should affect how innovation and renewal can be achieved. The aim of this thesis is to provide an understanding of how the project organizing in the industry affects innovation and renewal. This is executed through a case study of the construction of Skandionkliniken, a proton therapy clinic, and by using an industrial network theory that challenges the traditional view of how innovation is achieved.

This essay deals with how young adult literature describes and characterizes young homosexual men. Two novels are analyzed within a framework of queer theory and cultural studies. The focus is on how sociality enforces heteronormativity. The analyses of the novels investigate how the characters think of themselves and their sexuality, what their view of love and relationships are, and how their closest friends and parents react to their homosexuality..

For centuries, the human body has been used as a mean to project the norms, moral values and aesthetic preferences that exist throughout society. It has been controlled through constrictive fashion, family and social virtues and through how we perceive gender and sexuality. This essay strives to show, not only how the body and the aesthetic values coexist, but also how they work together and influence each other, with the body as the aesthetic medium. To do this, Michel Foucault?s writings of sexuality and his theories on morality and discipline, as well as Judith Butler?s works on normativity and performativity are being used.

The purpose of this study is to explain how shame can be experienced by women with the stigmatizing illness of alcoholism. Another aim is to illustrate how this shame can be affected in social interaction with others and by other circumstances. The following questions will be highlighted in this essay: How can shame be experienced by female alcoholics? What can affect shame in interaction with other people, from the view of female alcoholics? What other circumstances can affect the shame, from the view of female alcoholics?This study features interviews with women who have successfully gone through the process of rehabilitation from the illness of alcoholism, have a long going and stable sobriety and arecurrently part of the work force. The study also features interviews with therapists specializing in the field of addiction recovery and have considerable experience in their fieldof working with women suffering from alcoholism.The subject matters shame and stigma form the theoretical/analytical tools for this research.

Amyotrophic lateral sclerosis is a progressive neurological disease which causes a slow degeneration of the body. Living with this disease means being exposed to severe strain and every day could bring new losses. Amyotrophic lateral sclerosis does not cause any harm to the intellect, the mind remains unaffected. The aim of this study was to achieve an understanding, and to shed light on the nature of positive life experiences of people living with amyotrophic lateral sclerosis. This literature study is based on detailed examination of three person's narrations taken from their autobiography and biographies.