Background and problems: All that is stated in social media might not always sometimes be right, which has consequences for the individual's view of the described phenomena. The individual interprets and takes in mass media messages, which can lead to that the wrong information makes believed to be is correct one. The news media?s photo illustrations might pictures result in bad images of the suburbs. Hovsjö, residential area in the city of Södertälje, occurs in the media depicted as is a bad place to live due to the high rate of crime there.Purpose and Issues: My main research question is: How do young people view their residential area Hovsjö in comparison with the image they believe consider is given in that the news media gives the area? Further questions of the study are: How do the young people of the district describe their residential area? How do the youth's react to the news media images of Hovsjö? Has the neighborhood helped to form their identity?Method: In my data collection I have chosen a qualitative approach with observation and semistructured interviews.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

AbstractArtists ? the invisible assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies.This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets. Throughout the paper, a discussion is held regarding what the representatives think about activating these intangible assets. From this, we have identified and analyzed possible pros and cons to such activation.Our interest to this question was brought to us when we realized that most music companies in Sweden have intangible assets without activating them. This is, even though these are their main source of income.

The purpose of doing this research except for educational reasons is to show significant effects that make motivational work successful. The choice of subject we decided out of experience from the term of practise. The description of the subject is from the social workers angle of approach. The method we used is a qualitative study with semi structured interviews. We have looked at three different fields of social work from the view of six social workers, two from each field.

This degree project is made for Sundbyholms Golf&Country Club in Eskilstuna. The aim of the report is to produce a website which include a golf course interactive guide and an online game. Programs that have been used during the project are Adobe Photoshop, Macromedia Dreamweaver, Macromedia Director, Discreet 3DS Max and the plug-in 3DS Max Exporter. The choice of programs are based on experience and knowledge from the university education Media and Communication Engineering at Linköping University. The golf course guide contains a 2D-guide (image) and a 3D-guide (interactive image).

The purpose of this essay is to examine how some individual PE teachers view knowledge and what they think about the status of physical education whitin the school. The method used in this examination was both sudies of literature and a qualitative investigation. Six PE teachers, from three diffrent schools in Sweden, were interviwed from a phenomentographic research approach. I made the analysis from a sociocultural approach. The result indicates that th teachers had difficulties to describethe conception of knowledge, but that the pupils/students achieve knowledge in physical education.

Today we see a growing need and interest in working towards sustainable development. To be able to contribute to a sustainable development as individuals/business we need to emphasize the importance of education and contextualisation that learning occurs in a sense that is relevant to the learner.This is the background to this study, which in turn is the basis for an education that focuses on how to environmentally secure your purchases, an opportunity for us to set environmental standards purchasing products and services. The process for purchase is considered by many to be a key factor in businesses work towards sustainable development. Key people in this process and target audience for this education is environmental, purchasing and procurement managers.The purpose of this study is to design an education calledMiljösäkrade inköp from the target audiences? knowledge, interests and attitudes, together with literature.

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

Certifications is common for IT in relation to individual program languages or program applications. Certifications for educations that endures several years is not as common to see. In this paper the situation for the Systems Science programme is researched, by investigating how the programme looks around in Sweden. Also by using interviews, show how companies and people responsible for the programme in Umeå, think the contact is between them and how the knowledge of the Systems Science students are from the view of the companies that employ them. In the end the conclusions show that there are differences in the Systems Science programme, and that the companies have quite a similar view of what the Systems Science students are good and not so good at.

The aim of this study is to shed light on the phenomenon of destructive sexual behavior among youth from the perspective of professionals working at nonprofit organizations. To examine this, we used a qualitative method; we interviewed professionals working at nonprofit organizations. To analyze our results we used gender theory and empowerment theory. Our main results are that the professionals view this behavior as deliberate self-harm, such as cutting, as they do it to achieve relief from anxiety. Also, the professionals think that gender norms affect young people with destructive sexual behavior in that it imposes guilt and shame, which inflicts their already low self-esteem and makes them feel inferior.

The aim of this thesis is to study the effects of self-service on professional qualifications of library assistants in three public libraries in Sweden. The research questions are: - How do the library assistants experience that their professional qualifications have changed since self-service was introduced at the library? - Does the view on library assistants? professional qualifications and future differ between library managers and library assistants? - Does the view on library assistants? professional qualifications and future differ between the three different libraries? The method used is qualitative interviews with six library assistants and three head of libraries from three different public libraries. The theoretical framework for this study is constructed by theoretical ideas about professional qualifications and technology's impact on professionalism. The results indicate that the cognitive qualifications of library assistants have increased and social qualifications both increased and decreased.

The increasing administration in IT-systems is the target of much debate today. It is viewed as taking time from what is considered to be managers? real tasks as well as resulting in an ineffective and stressful work environment. This view of IT-systems as problematic and time consuming can also been found among unit managers in a municipality in the north of Sweden. To be able to understand why IT-systems are perceived in this way this study?s aim has been to find what leads to this view.

Parallel imports often lead to lowered prices and is therefore regarded as good from a consumer's point of view. From a business'point of view this is not always the case. When do parallel imports occur? Is it possible to prevent parallel imports to protect an introduction of a product in another member state? The purpose of this thesis is to present situations where parallel imports occur and to see if it is compatible with competition law to prevent parallel imports. Furthermore I will analyse the future development after the group exemption of vertical restraints enters into force in June 2000.

This paper is a qualitative analytic study of the views regarding masculinity of six male university students. The author means to view the gender issue from a male point of view and analyze the empiric result using well known theory on the subject. The main questions of the essay are: What, according to my respondents, is masculine and non masculine? Does the university influence this view, and if so how? How is it to be a man in the society of today? The paper is based around interviews of the six subjects, recorded and transcribed and analyzed in a systematic outline. From this outline relevant themes has been constructed and compared with the theory.

This essay revolves around two questions: what is the nature of politics, and what kind of political order ensures a high rate of citizen participation? By using Cantal Mouffes theory on the political this essay shows how different understandings of the nature of politics can lead to diverging views on what forms democracy should take. Two such understandings are identified; one that sees the nature of politics as characterized by conflict and power, one that sees it as a space for cooperation in search for the common good. I trace these different ideas about the political in the parliamentary debate concerning Swedish constitutional reform. I conclude that the left-of-centre parties hold a view of the political closer to the conflict-perspective, while the green party together with the liberals/conservatives lean closer to the opposite view..