The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

Genom en enkätundersökning till konsumenter har vi kommit fram till att det är lägre kostnader, bättre information och bättre täckning som är de optimala faktorerna för 3G-operatörerna att kunna locka till sig fler konsumenter. .

This is a case study of the music channel MTV and it?s impact on the Swedish mediascape. We want to look into the process that lies behind this huge intercontinental corporation. Through literature studies we present the mechanism?s that paved the way for MTV growing into the number one music channel of modern time.

Jag har studerat det fenomen som i teorin kallas för kanalkonflikter. Jag har genomfört en kvalitativ undersökning. Undersökningen har utformats genom intervjuer på 4 oberoende företag av skiftande storlek. Teoriavsnittet innehåller teorier om marknadsföringsstrategier, e-commercestrategier samt kanalkonflikter. Analysen har skett genom att jag har jämfört teori med empiri.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

In order to stay competitive and to be the first choice for customers in a world driven by a high level of competitive advantage, it is important for companies to stay ahead of the competition by conducting thorough market research. Even if this tends to be the case, many products still fail when reaching the market, leaving companies with great losses. The reason for this could be that the development of existing research methods has stagnated, or that they simply lack the ability to find the true answer as to what intentions underlie consumer?s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think.

This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I?ve chosen two of Sweden?s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was to see when older people stared in commercials, which kind of merchandises they were marketing, in which manor they acted out their roles, and (if possible) say something about the elderly people as consumers..

Ett examensarbete om modebloggar för herrar/män. Hur ska modebloggen utformas för att uppfattas som en effektiv informations- och kommunikationskanal? Vilka betydelsefulla säljande argument är särskilt intressanta i modebloggar för män? Hur skall bloggen kommuniceras för att attrahera många läsare och aktiva deltagare?Vi har studerat om det finns ett behov av modebloggar hos män.A thesis about fashion blogs for men..

In the farrowing pens the amount of bedding material and the quality of the concrete floor has a huge impact on both the sow and the piglets. In this study imbedding of rubber flooring on the solid area in the farrowing pen was used to see if it had any effects on the sows lying behaviour when compared to concrete. Another important aspect was to evaluate if the rubber floorings had a high enough durability to resist the normal wear in a farrowing pen. Concrete flooring is assumed to have a higher thermally conductive effect then rubber which can affect the sow?s chance to cool down.

Studien Prins eller vanlig groda? är en klassisk retorisk analys av H.K.H. Prins Danielstalekonst i kombination med analyser av narrativ i tal och talarens actio (framförande). Syftetmed uppsatsen är att studera vad som kännetecknar Prins Daniels talekonst.Huvudfrågeställningen som besvaras är Vad kännetecknar Prins Daniels talekonst? Resultathar nåtts genom att analysera tre tal, i video och text-form.

The purpose of the study was to examine if parents' way ofcommunicating with their children changed after participation in ComAlongcommunicationcourse, and if changes remained over time. The studyinvolved 39 parents of 25 children with communicative disabilities. 33 of theparents had participated in ComAlong, the other six had not participated, buthad a partner who had participated in the course. Video recorded parentchildinteraction was analyzed and coded with the instrumentKOMMUNIKATIV. Results showed that parents used a significantly moreresponsive communication style and used significantly more augmentativeand alternative communication after ComAlong.

This study explores Environmental Storytelling techniques and whether these can beused in combination with each other to lead a player through a game scene in aspecific pattern, affect the player?s narrative and exploratory view and explorewhether Self-paced Exploration can be combined with these techniques.It is a qualitative study conducted by six gaming sessions with accompanyinginterviews in which six people get to play one of three versions of the same gamescene. The only differences between the scenes are the different guidance techniquesused. The informants' movement patterns are identified and interviews recorded byaudio, as well as screen recording. The results shows that Environmental Storytellingtechniques can very well be used to control the player's exploration patterns, bothnarratively and navigation purposes and Self-paced Exploration can be utilized to agreater efficiency in combination with these..

Syfte: Syftet med uppsatsen är att kartlägga hur ett tänkbart samband mellan mode och varumärke kan se ut i modeföretag. Metod: En kvalitativ studie med ett abduktivt angreppssätt. Slutsatser: Sambandet mellan mode och marknadsföring i modeföretag är mycket starkt, även om branschen i sig, historiskt sett inte agerat som om så vore fallet. Centrala faktorer för modeföretagen med ett starkt samband i just dessa två begrepp är bl.a.: ? Överexponeringsproblematiken, det faktum att varumärken kan förbrukas.

When a company seeks to enter a new market, the multiple choices of possible new business relationships exist. Further, establishing new relationships is a time-consuming procedure associated with high uncertainty and high costs. Hence, if the firm does not succeed in pinpointing the most suitable business partners to collaborate with, the firm may both forfeit other possible good relationships, as well as resources invested. Based on this notion the aim of this thesis is to explore how a manufacturing company can base the selection of future dealership Business-to-Business partners by evaluating indicators of a possible business relationship?s potential to become successful. The choice of focusing on the Business-to-Business relationship between a manufacturer and a dealership company originates from being influenced by the issues facing the Swedish agricultural machinery manufacturer Väderstad-Verken AB, who is putting attention to explore the US market.

En brännskada medför ofta en våldsam smärta men det är inte bara i skadeögonblicket som smärtan är som mest intensiv och outhärdlig. Beroende på skadans omfång blir smärtsamma omläggningar med sårrensning samt senare rehabilitering frekventa inslag i patientens vardag. Syftet med denna litteraturstudie var att undersöka vilka komplementära ickemedicinska metoder som sjuksköterskan kan använda sig av för att optimera smärtlindringen vid behandling och rehabilitering av brännskadade patienter. Litteraturstudien bygger på nio kvantitativa artiklar som granskades kritiskt. Resultat: Interventioner som redovisas i studien är Virtual Reality, massage, musik, video samt patient kontrollerat omläggning och Sensory focusing vilka presenteras i tre olika teman avledning, avslappning samt kontroll. Alla interventionerna visade sig ha en positiv effekt på patientens smärtuppfattning i olika omfång..