Sweden. 1980. The term ?video violence? becomes public through the debates show Studio S. The show urges and obligates politicians to stop, regulate and ban video films with violent content from the market.

In this thesis, high quality adverts are examined from the perspective of the advertisement contest Guldägget. The study discusses award-winning advertisement, both in terms of content and design, according to Guldägget?s jury members, industry experts and various theorists. Semiotics is used to analyse Guldägget?s winning adverts.

This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship with advertisers. Various forces in society have led tochanges in partnerships between metropolitan newspapers and advertisers, which have previously only had small amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper?s credibility have not previously been investigated.I have researched how the changed collaborations between the metropolitan morning newspapers and advertisers look today; including the contact, powerand dependence they have on one another.

The aim of this study was to, through a qualitative method, investigate students? participation in a specific library blog to find out what motivate them to create and share digital book recommendations through videos. It also intended to describe the students? own views of their participation.We conducted interviews with eight students in the ages 12 and 13, who all had similar experiences regarding the blog creation but diverse attitudes concerning the blog production and intentions to participate.The results showed that the strongest motivating forces behind the students' participation in the blog creation was that they enjoyed the making of the videos and also because they wanted to inspire others to read more and create resembling blogs..

When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, attitude toward the communication and brand attitude.

Abstract    Objective: The aim of the present study was to investigate if inclinometer estimates of arm posture during paper mill work differed between periods of different arm visibility. The aim was also to identify strategies for and difficulties in assessing body-visibility on video. Methods: The study consisted of two parts, where part 1 aimed to investigate the validity of observation-based assessment of arm posture during paper mill work. Study 2 was a survey among people with experience in assessing the posture of paper mill workers from video. Results: The total time for the right upper arm visibility indicates that it was on average visible in 54%, partly visible 15 %  and not visible 31%.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

Title: Law of Marketing ? A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials(Marknadsföringsrätt ? En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam) Number of pages: 34 Author: Astrid Lidman Tutor: Göran Svensson Course: Media and Communication C Period: Fall -09 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement. Material/Methods: I?ve been reading laws concerning marketing. I started out my research from different commissions from EU.

Den viktigaste aspekten av human resource management kan i dagens samhälle anses vara rekryteringsprocessen. Syftet med denna kvalitativa studie var att fastställa om, och i så fall hur och till vilka tjänster, video bör användas som rekryteringsmetod. Detta för undersökandet av verktygets möjlighet att öka organisationers förutsättningar till konkurrenskraftigt övertag på arbetsmarknaden i enighet med Barneys teori om resource-based view. Analysen av resultatet utfördes utifrån tre teman ? fördelar och nackdelar med användandet, samt möjligheter till utveckling, av video som rekryteringsverktyg.

This thesis explores the possibilities of avoiding the issues generally associated with compression of noisy imagery, through the usage of vector quantization. By utilizing the learning aspects of vector quantization, image processing operations such as noise reduction could be implemented in a straightforward way. Several techniques are presented and evaluated. A direct comparison shows that for noisy imagery, vector quantization, in spite of it's simplicity, has clear advantages over MPEG-4 encoding..

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

For many people, a good game is synonymous with good graphics. One thing that is often forgotten, is that the graphics only makes up one part of the games. An aspect of the games that is far to often forgotten, is the game?s content and ability to tell stories. Through analyses of the games of the Zelda series, the development of content and storytelling aspects of computer- and video games, since the later half of the 1980:s and up till today, are examined..

This project consists of an adaptation, trial and evaluation of a model for practicing. Based on prior research I created a model aiming mainly to raise a musician?s self- awareness around the different parameters a performance consists of. An additional wish was for it to simultaneously assist the musician in monitoring his or her progress. With video recording and self-evaluation as the two main parts I tried the model by using it over a period of three months.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

Att utforma interaktiva TV-tjänster skiljer sig på flera sätt från att designa för webb eller för vanliga PC-tillämpningar. Faktorer som lägre bildupplösning, längre avstånd mellan användare och skärm, och inte minst användandet av fjärrkontroll istället för tangentbord och mus gör att villkoren ser annorlunda ut än för PC-tillämpningar. I detta arbete beskrivs hur en videobutik för en set-top-box för digital-TV utformas via iterativ hifi-prototypning och utvärdering. Lärdomarna är tillämpbara på andra interaktiva TV-tillämpningar..