In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

Syfte: Att klargöra vad det finns för likheter hos de nyheter som publiceras av privatpersoner på sociala medier för att sedan plockas upp och bli till nyheter i de traditionella medierna.Metod: Kvalitativ forskning.Material: Fem nyheter som skapats av privatpersoner och publicerats på sociala medier och sedan plockats upp av traditionella nyhetskanaler.Huvudresultat: De fem fall som studerats i denna uppsats indikerar att man som medborgare, med rätt sorts materiellt, kulturellt och socialt kapital, i vissa specifika fall, har möjlighet att påverka den traditionella nyhetsagendan genom att publicera text eller video på sociala medier..

Denna rapport beskriver arbetet med en utökning av ett dialogsystem till en UAV (Unmanned Aerial Vehicle, obemannad flygande farkost). Arbetet är utfört i WITAS-projektet (Wallenberg laboratory for research on Information Technology and Autonomous Systems), ett projekt som har som mål att utveckla en helikopter som ska kunna verka autonomt i t.ex. en trafikmiljö. Syftet med dialogsystemet är att en operatör med talspråk ska kunna ge kommandon till och få information från helikoptern. Detta examensarbete har som mål att utöka dialogen till att bli multimodal, dvs.

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.

In this study, we investigate various lighting applications in a virtual environment, where we compare between light based in naturalism (natural light) and pictorialism (artistic light). The purpose of this study is to gain further knowledge in lighting, which is increasingly important for game graphics. Theory are examined to gather information and recommendations on how to use various light settings that convey different emotions. We then use this information to illuminate the environment that we have built. The environment is presented in Unreal 4 for respondents who are allowed to move around freely in the environment.

Syftet med magisteruppsatsen är att undersöka om filminstruktioner ur ett pedagogsikt hänseende är bättre eller åtminstone upplevs som bättre än andra typer av instruktioner. För att få svar på det har mina frågeställningar varit: Hur fungerar utbildningsfilm kopplat till QR-kod i industrin som verktyg för lärande? Hur upplever arbetarna olika typer av instruktioner? Vad krävs för att filmade instruktioner kopplade till QR-kod ska fungera som ett medel för lärande i industrin? Hur ser arbetarna på kombinationen av QR-kod och video som instruktionsform? De metoder jag använde var av kvalitativ karaktär och bestod av observation, intervjuer, analys av filmade testningar samt experiment.Det finns för- och nackdelar med alla instruktionsformer och uppgiftens utformning, svårighetsgrad eller riskgrad styr preferens. Arbetarna i min undersökning föredrar filmade instruktioner på grund av deras effektivitet, multimodalitet, individualisering samt tillgänglighet till expert. Försökspersonerna upplever dock att tekniken tar tid.

Jag är bland de första studenterna som genomgått en utbildning med huvudämnet Kultur Medier och Estetiska uttrycksformer. Syftet är att undersöka hur relevanta mina mediekunskaper är för verksamheten ute på skolorna. Jag har gjort ett medieprojket i en åk 2-3. Min frågeställning är: Hur kan styrdokumentens direktiv om medieundervisning omsättas i praktiken? Jag har använt mig av enkät, video, intervju och dagboksanteckningar som metodunderlag.

This essay is about the use of narrative in video games, and the discussion surrounding it. For years ludologists (game researchers) and narratologists (narrativity researchers) have been arguing about how to analyze narrativity in games. While ludologists have chosen to see games as a product by itself, and therefore something to be analyzed separately, narratologists instead see games as a narrative medium alongside film, theater and books. This essay starts by taking a look at the arguments from both sides, and then introduces three questions regarding narrative in games, and how this phenomenon has changed over the past 13 years. To answer these questions, five case studies are carried out, analyzing games with the help of a new framework built on narrative theory.

Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

Distribuerat ingenjörsarbete (DING) är ett arbetssätt som förmodligen kommer att användas mer och mer i framtiden. Syftet med detta examensarbete är att hitta en passande utrustning och ett arbetssätt för att implementera DING i offert- och orderprocessen vid avdelningen för Konstruktion/utveckling på Ferruform AB i Luleå. Under detta examensarbete har flera mötesstudier gjorts på aktiva projekt rörande avdelningen för Konstruktion/utveckling. Både telefonmöten och fysiska möten har studerats. Projektmötena är väldigt lika varandra angående innehåll och tillvägagångssätt samt att fysiska ritningar är vanligt förekommande för diskussionsstöd.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

A richer language when painting before speaking? ? What is a rich language and can painting stimulate towards a richer language?In this work I seek to answer two questions. What may a ?richer? language mean and does it become richer when the informants, as a preparation, paint what they are going to talk about in front of the class, than when they do not paint? This I try to do by studying earlyer research about how to measure the richness in languages and by analysing video recordings of speeches when the students in an sfi-class (Swedish for foreigners) painted or did not paint before the speech, and by analysing the richness in their language. The result is my own definition of what rich language is in this context, and a conclusion that painting stimulates the students to use more words and to use specific words that they need to bring the audience their message..

Detta examensarbete har gått ut på att göra en helt 3D animerad sekvens till en ny Wallander film som heter "Pyramiden". I början av filmen är det en titel scen där man ser någon som tar fram en pistol, laddar den och siktar. Innan mannen börjar skjuta får vi se mekanismen som tar plats i pistolens interiör. Hela interiören är datorgrafik som jag själv fick skapa. De var en ganska utmanande uppgift eftersom det skulle vara i högupplöst 1080 HD, det skulle se fotorealistiskt ut, det skulle matcha det filmade materialet och allt skulle vara i extrem närbild, (eftersom vi skulle befinna oss helt inne i pistolens interiör).

This Paper examine how a municipality hire employees and in what way they use relevantlegislation in the recruitment process. The purpose of this paper is to clarify one specific municipality and their recruitment process, where the selection of the candidates is in focus of the process.The premiss is that municipalities can hire whoever they want, although some legislation needs to be considered. The principle of objectivity, the precedence and prohibition against discrimination are some restrictions municipalities must be aware of and not contravene.Further on candidates have an opportunity to require probation of the legality if they experience that mistakes have been made with the recuritment. However, only members of the municipality can emphasise this request.The municipalities job advertisements conformation and demands will be clarified in the paper. Job advertisements has a validity regarding disputes refering to discrimination because only the advertisement can justify employers procedure and choise.