The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

En relativt ny metod i skogsbruket är att samla in data med hjälp av små obemannade flygplan s.k. drönare. Målet med denna studie var erhålla svar på om det är möjligt att använda drönare vid skogsvårdsplanering. Det som undersöktes var vilka parametrar som kunde identifieras i bilder tagna ifrån drönare vid inventering av återväxt, röjningsbehov och röjningsuppföljning. Även hur olika väderlekar, tider på dygnet och omgivande vegetation påverkade bilderna undersöktes.

This study was made as a part of a feasibility study on a polishing wetland at Rimbo wastewater plant (wwp) in Norrtälje municipality. The wwp had to decrease the nitrogen discharge to reach the limit 15 mg tot-N/l. The nitrogen in the outlet was mainly in the form of nitrate, hence the wetland mainly ought to support denitrification. The proposed area for the wetland was situated right next to the wwp and was already in the municipalitys posession. One aim of this study was to examine what spieces of plants needed to achieve highest possible denitrification.

Title: To sell the country of Lagom: a study of the Swedish Institute?s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute?s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interviewMain Results: The results of the thesis shows that SI?s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden.

This paper attempts to trace the journey of Adonis from ancient Mesopotamia, through Phoenicia and finally to Greece, and to see how his function and cult have evolved during this migration. It starts with a short summary of previous research regarding Adonis and goes on to describe the myths and the rites of Adonis as they were celebrated in Alexandria, Byblos and Athens. I then examine possible connections to ritual drama, the mystery religions and whether there is any evidence that the Adonia might have been a germination ritual.My conclusions are that Adonis loses his connection to the growing cycle and the ideology of sacred kingship with the move to Greece where the political system with independent city states is different, and that there has been too much focus on Adonis as a vegetation god. Since Adonis is connected with the ancient Near Eastern cults of sacral kingship it might be more rewarding to consider the death aspects associated with his cult and the possibility of ancestral worship in relation to a ruler. This would make some of the otherwise puzzling aspects of his cult more understandable..

This case study attempts to examine how students of Religionswissenschaft at Södertörns University reflect about their philosophy of life and if their studies have some impact on their tendency to reflect. Also what aspects the students tend to reflect over will be investigated. In this study the term ?philosophy of life? includes humans thought and conceptions of the world and their outlook on mankind. To answer these question an interview study with 6 students took place, and the transcriptions produced 5 categories; ?The philosophy of life, to believe or not believe?, ?Development of concepts?, ?Outlook on mankind?, ?The founding of meaning? and ?Understanding and progress?.

Entrepreneurship as playing a important role for economic growth has been discussed by a number of theorists such as Joseph Schumpeter and Israel M. Kirzner. William J. Baumol developed these theories as he considered that all entrepreneurship doesn?t lead to economic growth, some entrepreneurial activities may even lead to stagnation.

Purpose: To describe the gender impact on the situation of women at the onset of myocardial infarction and describe why women wait to contact medical caregivers when showing symptoms of myocardial infarction. Method: Literature review with a descriptive design. Articles was retrieved from PudMed and Cinahl. Findings: Women are affected more than men of the so-called atypical symptoms of a heart attack. This means that they can not always relate the symptoms to a heart attack.

Sustainability reports are drawn up for the company's stakeholders and declare the company?s corporate social responsibility. Consumers are one of the companies' most important stakeholders for food companies. This study is aimed to describe how consumers perceive sustainability reporting in the food industry and if the application level of the GRI framework has an impact on how consumers perceive sustainability reports. Consumer perception is described in the GRI principles and the basis is the ICA and Coop's sustainability reports, which are two of Sweden's largest food company.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.

The purpose of this thesis is to investigate whether placement, using a special display, of ecological products, will have an effect on consumer buying behaviour and thereby sales of these products. When talking about sales we refer to the amount of ecological products that are being bought, habitual and unplanned, as a response due to the placement of the products in-store. To further elucidate the purpose, the thesis will focus on if the placement of the products itself will have an impact on the customers? attitude towards buying ecological products. A deductive approach was applied where we did a quantitative study using triangulation to receive data to reveal if the placement of ecological products had any effect on the sales of these products.

An energy study has been performed on two blocks in an area called Gävle Strand. The buildings are owned by a tenant-owner?s association called brf Carolina and were built by the company Skanska 2008. The builder as well as brf Carolina are pussled by the fact that electricity use is higher than expected while heating is less. Skanska is also very interested in finding out how much heat recovery from stale exhaust air through a geo-thermal heat pump is contributing to the general heating requirement and energy balance in four out of the ten buildings located on the properties.To find possible answers to the higher electricity use a literature survey on user behaviour was conducted.

Introduction: A big part of the patients that recently has gone through operation at surgical units experiences pain in different scales after their operation. Untreated postoperative pain has been proved in different studies to increase to risk medical complications, longer rehabilitation, more days at the hospital and higher expenses for the hospital. One of the nurses? main tasks is to notice and relieve the pain of the patients. To engage the patients more in the medical process and make the nurses´ work more person-centered could make an impact on the postoperative pain and contribute to a better pain relief.

When young people are placed in residential care, the staff have a responsibility to ensure that the youth have a safe environment where they can thrive and develop. Residential staff also have responsibilities to ensure the rights of youth during the residential care. This study aims to examine how staff consider themselves to treat the youth in residential care. Furthermore the study aims to examine how the staff consider themselves to ensure youth their right to be heard and have an impact on their own lives, in agreement with Article 12 of the UN convention on the rights of the child (CRC). A qualitative method has been used in order to answer the study's purpose and issues.

Klimatforskare menar att vi står inför en klimatförändring med fler kraftiga regn och fler översvämningar. Hur omhändertar vi dagvatten på ett hållbart sätt, hur påverkar den fluktuerande vattennivån våra växter och framförallt vilka växter klarar av att överleva med en varierad tillgång på vatten? Detta är ett kandidatarbete som har en omfattning på 15 högskolepoäng. Arbetet behandlar problematiken ur växtsynpunkt med fluktuerande vattennivåer. Tyngdpunkten är att hitta lämpligt växtmaterial som fungerar för öppna dagvattensystem.