Denna rapport beskriver Johanna Hallqvists examensarbete om produktdesign och Vegetarianism. Projektet har gått ut på att kombinera dessa ämnen och genom produktdesign som metod uppmuntra och underlätta för människor att äta och tillaga vegetarisk mat. Detta för att köttindustrin har en negativ påverkan på miljön och för att djur behandlas illa. Projektet har innefattat en litteraturstudie och en enkätundersökning för att analysera varför kött inte bör ätas samt för att undersöka hur situationen ser ut i Sverige idag. Vidare har en designprocess genomförts genom bland annat skissning, brainstorming och modellbygge.

The purpose of this essay is to investigate the subject field of male vegans and masculinities through empirical method interviews and narrative analysis. The starting-point for this essay is animal ethics, feminist ethic Vegetarianism and theories that suggest that eating meat is one part of the social construction of masculinities. The problem formulation is such as follows:How do male vegans construct masculinity? In an attempt to answer such a question there are three problem formulations:What do male vegans think about the connection between manhood and eating meat?How do male vegans relate to the norms in society?What do male vegans think of stereotype conceptions about vegans?I will come to the conclusion that male vegans think that eating meat, as well as drinking beer, is one part of the social construction of masculinities. Male vegans are aware of norms in the surroundings and the strong attachment of meat normativity in the western culture.

In the 1970s and 1980s, Sweden held about 15-20 certified health resorts that wanted to improve peoples? health with vegetarian food and alternative medicine. This essay aims to explore the popularity of health resorts through a patient?s perspective. What did the patients look for at the resort, which they could not find in the official health care? A basis for the analysis is Bonnie Blair O´Connor?s theory of Health Belief Systems.