The purpose of this study is to discuss how journalists think about the interaction with the audience in social media and the fact that it can make the traditional audience feel excluded. The study shows how journalists on P4 Kalmar is experiencing audience interaction in social media and describes how aware the journalists are about the digital divide. The results show that all of our interviewed journalists think that the interaction with the audience through social media works well and that there is awareness among journalists about the digital divide. The results also show that many of the interviewed journalists had not reflected on that parts of the audience can feel excluded by the interaction taking place in social media, but some of them could understand if parts of the audience felt that way. We consider our study as part of a research field on journalist?s interactivity with the audience through different types of media, but also as source of inspiration for future research on how the digital media becomes one with the community..

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

Through a critical discourse analysis this study explores the gender norms that students on Kvinnofolkh?gskolan produce, reproduce and experience. Kvinnofolkh?gskolan is built on the understanding that the world discriminates against women politically, culturally, economically and socially, and thus intends to give women, non-binaries and trans people an education with a feminist alignment. Despite studies being made on gender segregated schools as identity forming, I argue that there is a lack of studies that show how gender discourse and theory is produced in contexts where men are excluded.

Within the next ten years, the largest generationchange ever will take place in the Swedish constructionsector. The purpose of my study is to examine themajor differences between "Generation Y" and previousgenerations. This is done in order to find out how theNCC will attract the employees of the next generation,manage them at work and finally be able to keep theemployees that has been trained internally over alonger period of time.Previous research has been based on theories ofGeneration Y in general. It investigates the distinctivecharacteristics and qualities of the generation, andalso how their upbringing may have shaped them intowhat they are. Three respondent groups wereinterviewed: Engineer students of "Generation Y",officials at NCC belonging to "Generation Y" andmanagers at NCC.The results of the study show that "Generation Y"differs from previousgenerations, and how they differ.

AbstractThe rise of globalization has made ??the sustainability aspect emerged as a sign that peoples? actions must change. Tourism is now one of the fastest growing industries in the world that has an impact on people, nature and cultures. The purpose of this study is to gain a better understanding how different tourism actors use and express the concept of sustainable tourism development in the co-operation organization Kiruna Lapland. One of the most visited places in the north of Sweden.

Background One of the main demands on Swedish and global health care in general is to meet the patient?s need for safety. By general health care law this also comprises district nurses? field of responsibility. Although there are numerous studies describing the concept of safety and its different shapes, no research could be found exploring how safety is, or supposed to be, mediated by district nurses? in a Swedish context.

This essay is a qualitative study of the Swedish joint-stock company Svenska Spel AB?s television commercial from 2008. The commercial is called ?Spela lagom - When I grow up?, and is meant to serve as an informational commercial about being underaged in situations regarding gambling. Using semiotics and rhetoric?s, we are analyzing how elements seen in the commerical affects the rhetorical situation the clip is bound to; how the marketing is done to enhance Svenska Spel?s brand; and what strategies are used to make sure the public service announcements regarding persons involved with underage gambling gets acceptance.

Although Sweden is considered to be one of the world?s most equal countries, studies show that social work to a large extent is characterised of stereotype conceptions about men and women. This implies that clients with addiction problems are treated by there gender belongings and not from there individual needs. The purpose of this qualitative study was to examine how aware the social services are regarding gender perspectives and equal opportunities among male and female addicts. The social workers that were interviewed had different opinions about what extent the gender perspective had in the treatment of the clients.

This thesis is using the theory of participatory democracy to show how one can work to increase the participation in the society, between elections as well as during elections. For a couple of years now many traditional democratic countries have been struggling with low voting rates. Hence this, I find it interesting to study what has been done to cope with this problem. The government in Sweden had a project working on how to make more people involved in the democratic process, especially people that to a lesser extent participate in this process. In this thesis two projects will be studied, Möllevångsgruppen and Unga väljer Miljö i Malmö.

The aim of this study is to explore the approach and views on female genital mutilation(FGM) among young women from Somalia, and how they perceive the tradition afterimmigration to Sweden. This is structured under the following questions: What do theyknow about FGM? What are their experiences? And what do they reckon about FGMtoday? The study is based on one recorded interview with a group of young femalesfrom Somalia. The data were analysed using qualitative content analysis. The women?sfeelings were ambivalent though they on one hand opposed FGM because of serioushealth risks, but on the other hand were conscious of the tradition?s great influence inthe social network and daily life.

When the emissions from the diesel trucks today accounts for a large part of the total emissions from the road traffic, the trend with a more extensive use of diesel trucks for transportation will therefore lead to increasing carbondioxide emissions to the atmosphere. Because of the fact that technical progress in the form of optimized engines and shifts in the means of transport sometimes result in even greater emission levels, other solutions to this problem must be studied to decrease the emissions of carbondioxide from the diesel trucks. The purpose of the thesis is to show how a decrease of the carbondioxide emissions from diesel trucks in Sweden can be achieved in a costeffective way by the use of a carbondioxide tax and a differentiated vehicle tax. The method used in order to fullfill the purpose of the thesis is studies of literature, mainly of public government reports. Literature of enviromental economics will be used to show the need of a tax and how to determine the dynamic effective carbondioxide tax in steady-state.

The purpose of this investigation was to study what students in in the first year of the social science program in high school think about the guidance they had access to during their time at primary school. This is to ensure that it the guidance students are entitled to and contribute to the development of the business. The survey was conducted at two different high schools in southern Sweden. A total of 57 students participated in the survey. The results show that 46 and 29 percent of students at the two schools did not feel they had the information they needed for their upper secondary school The results proving what previous research reached that students selection process can lead to stress and uncertainty associated with the choice to high school. The results of the present study showed that girls in particular have high standards for themselves and experience stress and anxiety associated with their selection to a greater extent than boys.

The purpose of this study has been to explore definitions of violence performed in the name of honor, and the conditions under which the phenomenon occurs and is upheld. Furthermore, the study aimed at exploring how the Swedish expression for violence in the name of honor, ?hedersrelaterat våld?, is used within the Swedish media. To achieve these purposes, previous research in this matter was reviewed, as well as an analysis by means of categorizing the content of news articles from two Swedish daily newspapers. Previous research has showed that this type of violence occurs foremost within cultures upholding patriarchal structures and traditions, and women?s (non-)sexuality is looked upon as being of an utmost importance for the family?s honor.

The purpose of this study is to investigate the forest managers view of the edu-cation at the School for Forest management at SLU and the first years of em-ployment. Surveys were sent to batches 05/08, 06/09 and 07/10 a total of 136 question-naires were sent out. 80 people answered the survey, this gives a response rate of 59 percent The former students rated according to a 9-grade scale how satisfied they were with the different courses they had attended during their years as students at the school. The courses in mathematics and statistics got the highest marks with an average of 7.3, while the entry-level course in law only got an average of 4.6. A major part of the former students had in the questionnaire enquired a leader-ship course and a business course with focus on negotiation techniques during their education. There is a wide variety of employment opportunities for the graduated students. Timber buyers and forest managers or planners are just a few positions that for-mer students now possess. The study shows that there is a big difference in the first introduction to a new work place depending on where the student got hired.

Abstract: This study is focused on blogging from the perspective of the individual. Weinvestigate why one uses the weblog format, functions on the blog that are seen to work asdriving forces, attitudes towards self-disclosure and anonymity on the weblog and how therelation between an online- and offline-identity is interpreted by the bloggers themselves, forexample to what extent it is possible to get to know the blogger by reading the weblog.Finally, we investigate the weblog-readers meaning to the blogger, as well as their possibleimpact on both his or her personal blog-content and the everyday-life.The empirical material consists of half-structured interviews via MSN Messengerwith nine informants, being bloggers found on the Swedish website bloggportalen.se. Thetheoretical framework behind the interview guide focuses on the identity concept, containingidentity theories in psychological and sociological perspectives, symbolic interactionismconcerning the concept of roles, as well as Bauman?s liquid theory on postmodern societytendencies. This material is further included in related previous research articles, derived fromboth international and Swedish databases.