While the call for regulations against greenhouse gas emissions are louder then ever before, demand for oil is also at an all time high. Oil companies face the dilemma of making sound business without being perceived as environmental villains. In this essay I will examine how BP, one of the largest companies in the world, broke rank with the industry and devoted itself to being an environmental friendly oil company. The actions and motives of this change will be evaluated through up-to-date theories about company motivation to environmental adaptation. We see that BP:s transformation can be well explained through Simone Pulvers theory about the socially embedded company.

Six different Digital Proofing Systems from three different techniques have been evaluated as totechnique, printing quality, economy and usability. Digital proof from two paper qualities, coatedand uncoated, has been compared with references printed in offset, to see how good they match eachother. Only two Proofing Systems manage to print on reference paper. The other Proofing Systemsuse special paper for digital proof.Measurements and visuell judgement show that the Digital Proofing Systems visualise referencepictures with quite good quality. Proof optimised for coated paper visualise the colours with goodresult.

Syftet med denna uppsats var att undersöka hur folk väljer att se på sina tv-serier och varför. För att ta reda på detta genomfördes två stycken fokusgruppsintervjuer där deltagarna svarade på frågor om tv-serier, dvd- boxar, play-tjänster och fildelning. För att skapa mig en förståelse för dessa val använde jag mig av Users & Gratification theory som en vetenskaplig teori. Resultaten från fokusgruppsintervjuerna användes senare för att sammanställa en frågeguide som besvarades av representanter för de största svenska tv-kanalernas play-tjänster. Anledningen till att kontakta tv-kanalerna var att jag ville ha både producenternas och konsumenternas åsikter med i uppsatsen.

Antal förändringar, arbetsrelaterade krav, arbetsrelaterad kontroll samt psykologiska kontrakt är alla faktorer som har kopplats samman med psykisk hälsa på arbetsplatsen vid organisationsförändringar. Dessa variablers gemensamma och unika innebörd för psykisk hälsa har i denna studie mätts i form av en enkätundersökning, där 84 anställda deltog varav 16 var kvinnor. Syftet var att belysa hur den psykiska hälsan hos de anställda vid en svensk myndighet såg ut efter de förändringar som myndigheten genomgått, samt klargöra de ovan nämnda faktorernas koppling till en god respektive dålig psykisk hälsa. Resultatet visade att de anställda överlag tycktes ha en god psykisk hälsa och att alla de undersökta variablerna med undantag för antal förändringar och arbetsrelaterad kontroll visade en samvariation med psykisk hälsa. Studien ger underlag till förslag över faktorer som kan beaktas inför kommande förändringar inom organisationer..

A positive aspect of globalization, from a western viewpoint, is the growing demand of advanced products in China and other developing countries. The construction industry is thriving in China and Swedish companies have taken part in various projects. However the situation have been difficult for some of the companies. The aim of this study is therefore to investigate how strategic and cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter?s and Kotler?s theories about strategy, and Hofstede?s, Bjerke?s, and Daun?s research about different cultures.

This paper aims to investigate how human beings uses food to found an identity, with regards to how social class affects their choice of food and if trends play a part when it comes to cooking and purchasing food. The paper applies theorist Pierre Bourdieu's concepts such as habitus, capital and field.The main part of the material is composed of four interviews with seven informants; all of which is middle class. The paper also looks at how lifestyle, taste and attitudes to consumption are used when the informants build identity. The empirical part is split into three main subjects, where I first seek to find each informants food habits. What do they eat, and what do they not eat?It showed that a large part was due to their varied lifestyles, however generally speaking the day to day meals should be quick while meals during the weekends could take longer and also cost more.

Fire is an important ecological factor, but its consumption of coarse woody debris, CWD, has hardly received any attention. In this study, I investigate the consumption in relation to the time of initial flame exposure and propensity for continued combustion of standing CWD of pine (Pinus sylvestris). Two types of CWD were studied. Firstly, wood that had been dead for one to ten years. Secondly, wood that had been dead for several decades. In the burning experiments, logs of approx.

After W.W. II the Social democratic government wanted to modernize and rationalize the Swedish society. The university system was reformed[INS: :INS] to support growth of industry and science. But the reform did not reach Swedish academic library system and it was not well organized. The aim of this thesis is to analyze the reaction of the Swedish academic libraries to the new era in the framework of ideological criticism.

The purpose of this study was to investigate how the content of glucose, fructose, sucrose and fructan (WSC) varied in silage, haylage and hay harvested from the same field and at the same time of harvest. The study also investigated if differences in the WSC-fraction in the forages caused differences in composition of WSC in the colon of horses fed the forages. Hay, haylage and silage were harvested in the first week of June 2005 and stored for about nine months before feeding. Horses that were fistulated in right ventral colon and caecum were used, but only the colon fistula was used for sampling. The fresh crop and the conserved hay, haylage and silage were analyzed for chemical composition and WSC-fraction.

With rising energy prices and the threat of climate change, energy costs and energy savings havebecome a central and important part in building. Therefore it is interesting to explore different andnon-conventional methods of energy conservation. Building Earth sheltered houses is such a method.Earth provides good insulation and provides the ability to both reduce the total heating needs and toreduce the maximum power demand. The aim of this study was to construct a house in Malmö and seeif Earth sheltered houses can be a cost effective alternative for the construction of sustainable andenergy-efficient houses.Previous studies have shown that Earth sheltered houses have reduced their power requirement with upto 25% and their use of energy with 10%. Numerical calculations in Comsol Multiphysic 4.2, wasperformed on a house with different degrees of earth covering.

High-performance equine athletes have an energy requirement that often reaches twice the maintenance requirement. Horses are grazers and adapted to a grass diet, and diets high in grains and concentrates are associated with digestive upsets and behavioural disorders. It could therefore be of interest if the energy requirement of a high-performing horse could be met by forage. It is important that the forage have a high concentration of energy so that the horse is able to consume the whole amount of energy needed from the forage without exceeding the maximum voluntary intake. The purpose of this literature study was to investigate if the energy demand of a high-performance horse can be covered by forage produced under Northern Swedish climate conditions.

Throughout the history, the theories which have shaped our cities have varied from time to time. We have gone from a city development characterized by spontaneousness, where commerce and people side by side shared the space, into a function-based planning where people and functions are being increasingly separated. Regardless the forms of planning the city design causes implications for those who live there when the physical environment controls were we live, work and meet. In today's society where `sustainability ' has become a watchword the current community planning needs to be questioned so we, in the best possible way, can meet future changes. Searching for new planning strategies is part of this and in this essay the term `mixed-use´ will be investigated and analyzed in terms of its social aspects.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

Resource-based learning or problem-oriented learning are teaching methods that are becoming more and more common in schools today. In order to make these teaching methods work there is a demand to make students information literate. The aim of this thesis is to find out how six teachers at six senior high schools apprehend their professional role of seeking, preparing and developing the course in history of literature. I have used phenomenography which is both a set of theoretical assumptions and a methodology. This means that by doing a limited number of qualitative interviews one is able to describe the variations of the conceptions that have emerged.

The aim of this thesis is to accomplish a user study on how e-book users experience the electronic book, the e-book, as an instrument for reading fiction. The study is based upon qualitative interviews with twelve e-book users and a small survey carried out at the Stockholm City Library. The purpose is to identify the users' incentive for choosing the e-book as a medium for reading fiction, elucidate if and how the interface of the e-book affects the reading experience, and distinguish if there are any factors common to the users in their choice of reading e-books. How the users look upon the future of the e-book is also discussed. Among the people asked in the survey we note little if any demand for the e-book as an instrument for reading fiction.