The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

This is a study of the insect community associated to the wood-decaying fungus Inonotus radiatus found on Alnus glutinosa trees growing in riparian forests at the northern and southern shores of boreal lakes in the province Uppland. Little is known about this particular bracket fungus and its inhabitants. Insects were reared out at the laboratory from samples of fruiting bodies of the fungus taken at five lakes. During the fieldwork in 2009, data about several environmental variables was also taken. After the rearing period, these variables and their effects over the insects were analyzed.

Title: ?...baby, I´m the worrying kind.? - A quantitative analysis of the relation between TV news consumption and worry of crime.Authors: Maria Askerfjord Sundeby and Jennifer RochetteYear: Autumn 2014Level: Bachelor degreeDepartment: Department of Journalism, Media and Communication, Göteborgs universitet.Supervisor: Adam ShehataSummary: The aim of this thesis is to analyze the relations between worry of crime, both societal and personal, and consumption of news from the Swedish TV-channels SVT (public service) and TV4 (commercial). The cultivation theory claims that it is just the amount of TV that shows an effect on consumers and their perception of reality, like for example the mean world syndrome. But the theory has been criticized for not considering the possible effects that are actually related to other variables. These variables have weakened or totally eliminated the effects, previously explainedby TV, in later control studies of the cultivation theory.

Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

SAMMANFATTNINGSjuksköterskan tillämpar omvårdnadsprocessen genom att observera, värdera, prioritera, dokumentera och vid behov åtgärda och hantera förändringar i allmäntillståndet, samt motverka komplikationer i samband med sjukdom, vård och behandling. Andningsfrekvens (AF) är den vitalparameter som först förändras och signalerar en förändring i allmäntillståndet. Vid de flesta hjärtstopp på sjukhus finns tecken till försämring hos patienten redan några timmar eller upp till ett dygn före. Syftet var att undersöka sjuksköterskans inställning och följsamhet till att mäta och bedöma AF hos akuta sjuka patienter, för att tidigt upptäcka en försämring i patientens hälsotillstånd. Genom en litteraturstudie framkom fyra teman. Rutiners betydelse, sjuksköterskans inställning till AF och varför den inte mättes, värdet av förändringsarbete samt möjliga arbetssätt för att undvika vårdskador.

ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

AbstractEmbla 5 is an office building which has done a large improvement. The clients of this building has made an order of WSP and the student Anders Kempe to calculate the use of energy for the building, and after that result proposing further measures which can decrease the energy use of Embla 5.The ground for this report is when calculation of the present energy use of the building is stated. To make that information of a number of parameters such as envelope, the heating system and ventilation has been located and set in to the simulation program IDA ICE which calculate the energy use.To improve the energy use further this project has been concentrated to change the system of ventilation. Today the ventilation system is of the kind CAV (constant air volume) and the air flow is dimensioned for after recommendations from BBR and Arbetsmiljöverket in the office spaces. Consider that Embla 5  is an office building where the people only staying for 8-10 hours/day so was the ide to see how much energy saving if the air flow is reduced the time people not being in the building.

Historically the library has owned more than silent, book-filled halls; it has been a center for learning and ideas, a source of both freedom and oppression, in other words, a medium for knowledge, truth, and power. Cultures have been divided into powerful and powerless through access to the library's content; those who have - and those who do not have - access to information determine which voices are heard and which are ignored, thus determining the outcome of the future. This thesis investigates how The Book That Wouldn't Burn by Mark Lawrence portrays the relationship between knowledge and power using Michel Foucault's discourse theory. More specifically, how this relationship is manifested through the structures and norms of society, and how the library as a place and institution serves as the means by which this relationship plays out. An established classic like Fahrenheit 451 by Ray Bradbury is placed as a contrasting reference point to help deepen its thematic message of information control and cencurship. Furthermore, the agency of one of the main characters is also examined in the light of Anthony Giddens' stratification model, as an actor with the potential to move beyond the confines of the power structure. The analysis demonstrate how knowledge, truth, and power remain continuously thematically relevant within literature, and how the reality of our time may be better understood through literary contributions.

After the last European Union expansion the east European countries became members of the European Union. This meant that they would become apart of the Schengen agreement and that they would be able to travel, live and work anywhere in Europe. This came as a shock tothe Scandinavian trade unions that were worried that work migration would escalate, and that it would lead to social dumping, which would make the working conditions worse for the native workers. .The Swedish labour market is build up by the principal of negotiations. The evolution of the labour laws comes from the rules and regulations of collective agreements.The Lex Britannia principal was made to regulate the working conditions for guest workers in Sweden, by making it possible for trade unions to take industrial action against foreign companies to make them sign a Swedish collective agreement.Even though Swedish labour law includes an obligation to maintain industrial peace it is not valid for foreign companies.

An important task for Region Skåne is to allocate resources to the health care districts. From 1999 to 2002 Region Skåne used needs-based resource allocation as a model for allocating resources. In a needs-based resource allocation individuals with the same socioeconomic and demographic characteristics are assumed to have the same level of need and are therefore allocated the same amount of resources. During the period of needs-based resource allocation a matrix model was used as a method. In the matrix model individuals were divided into cells after each combination of the socioeconomic and demographic variables.

The aim of the thesis is to illustrate how a group of community policing officers makes themselves relevant to their community, this in relation to wider organizational circumstances and exterior structures of society. Earlier research on the subject tells us that community policing can be proactive and crime preventing in such a way that the confidence and trust in the police is increased. Research is also making clear that proactive police work is hard to measure and evaluate, which is why my contribution to the field is to explore how this effects the way the police officers in Bergsjön, Gothenburg is making themselves relevant and the way that they see themselves as community policing officers. The relationship police ? community will be regarded as how someone treats their audience, attentive to its feedback, in order to get ones message out, in this case confidence and trust in the police, under influence of the audit society.To achieve the aim of the thesis, participating observation was chosen, to experience the police officers everyday work.

SammanfattningSyfte och frågeställningar: Syfte var att a) undersöka interbedömarreliabiliteten av testerna Neer sign (NS), Hawkins-Kennedy test (HKT) och Jobe test (JT), samt b) undersöka sambandet mellan resultatet vid NS, HKT och JT med resultatet vid muskuloskeletal ultraljudsundersökning hos patienter med subacromial smärta. Frågeställningarna var följande: Hur är interbedömarreliabiliteten för NS, HKT och JT? Vilken sensitivitet och specificitet har NS, HKT och JT som enskilda test respektive tillsammans i ett testbatteri för att diagnosticera subacromial smärta med muskuloskeletalt ultraljud som referensmetod? Hur väl samvarierar ett positivt impingementtest med ett onormalt lågt avstånd mellan humerus och acromion? Finns det någon skillnad av det acromiohumerala utrymmet (AHD) mellan personer med eller utan impingement i skuldran? Metod: 18 forskningspersoner (fp) med skulderbesvär (medelålder 54 år, besvärsduration median 2,25 mån) rekryterades konsekutivt.  Under samma dag undersöktes fp av två sjukgymnaster med testerna NS, HKT och JT. Ultraljudsundersökning utfördes inom åtta dagar och användes som referensmetod vid uträkning av sensitivitet och specificitet för de kliniska testerna.

Vi, Linda Runvall och Satu Parantainen, har gjort vårt examensarbete för företaget Leine & Linde i Strängnäs. De tillverkar pulsgivare som används inom industrin. Examensarbetet bestod av att göra om en befintlig manual och skriva guidelines (riktlinjer) till Leine & Lindes personal.Under vårt examensarbete har vi använt oss av våra kunskaper inom informationsdesign. Rune Pettersson, professor i informationsdesign vid Mälardalens högskola, beskriver ämnet informationsdesign såhär:?In order to satisfy the information needs of the intended receivers information design comprises analysis, planning, presentation and understanding of a message- its content, language and form.

Författare: Isabelle Jönsson, Vlad TanaseTitel: Festmetoden - Att formulera budskap kring alkohol.Ämne: Medie- och kommunikationsvetenskap, C-uppsat'sHandledare: Ingrid HöjerbackExaminator: Helena SandbergÅr: VT 2007Sammanfattning:Problem och syfte: I dagen's samhälle har hälsokommunikation kommit att bli ett stort ämne där man försöker få människor att ändra sina levnadsvanor inom olika områden så som bra kosthållning, träning och hälsa, rökning samt alkohol och droger. Vad gällande alkohol talar man om att dricka på ett "måttligt sätt" som kan innebära mycket olika saker för olika individer. Att förändra beteenden är alltid en komplicerad proces's, inte minst då det gäller hälsobeteende. Alkoholkommittén's kampanj Festmetoden lanserade's 2005 och har verkat som en beteendeförändringskampanj kring alkoholvanor för målgruppen unga vuxna mellan 18-25 år. Festmetoden är en ytterst intressant kampanj då det är en mycket omfattande och ambitiö's informationsinsat's gällande del's mål och budskap men även medieval.

During the last decades major changes has occurred at the financial markets, meaning an increasing supply and a greater variation of financial instruments. The saving habits of the Swedish people have gone from traditional bank deposits to investments in equities, funds and bonds. All this together with the great rise in the stock market at the late 90?s has brought words like risk and return up-to-date, and is the background to the development of a new law concerning financial advising which come into force the 1th of July 2004. The contents of the thesis can be described as three bricks, representing the survey questions.