The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

Modern democracies rest on a foundation of Values essential to their prosperity. Two of those Values are freedom of speech and political equality. To many, these Values appear to coexist effortlessly. However, what this thesis aims to expose are some of the problems that quickly arise when attempts to interpret the Values fail.The thesis investigates a specific US Supreme Court ruling called Citizens United. The ruling enabled corporations and unions to use their own treasuries for unlimited independent political expenditures.

The idea that I put forward in this thesis concerns the democratic system and the threat from discoursive impact on its core Values. I focus my normative analysis on three of these democratic Values: transparency, accountability and influence ? and what democratic problems the discoursive impact causes in conflict with them. I have used a critical discourse theory to define discourse and discoursive impact, by focusing on the process of discourse, rather than its nature. I deal with the political structure where I claim that the essential relation between citizen and politician is disrupted, due to lack of information and the imminent problems of the existing network society.

This qualitative study examines news Values in local journalism. The study is based on the results of five personal interviews with journalists and editors at the newspaper Nerikes Allehanda. The purpose of this paper is to examine how news Values is made in the editorial process. The essay also intends to compare possible differences and similarities between news for web and printed news, the focus will consistently be locally.This will be explored through qualitative interviews with local journalists and editors. All working for the newspaper Nerikes Allehanda in Örebro..

In January 2005 large forest areas in south Sweden were severely damaged by storm. This final thesis describes the work with creating an ecological and landscape-adapted regeneration plan for a severely storm damaged property in Kronobergs region in south Sweden. This regeneration plan, in difference to more regular plans, are focusing more on the owner?s use and goal?s for the property and seeing the property from a more comprehensive view in the regeneration process. Beside production and environmental Values the plan also take in consideration other Values as aesthetic, culture history, landscape picture and recreation Values.

The aim of this text is to study how sectional managers in the care of the elderly work so as to promote basic human Values. Semi-structured interviews generated qualitative data from five sectional managers. A hermeneutical approach was applied for interpreting the interviews. The result shows that the respondents are conscious of the fact that it takes a lot of long term work before a change in current procedures will happen. Also, the common everyday principles of work and basic Values will continue to be part of the care of the elderly.

The Swedish state and educational system are secular, so to say they do not depend on the former protestant state church anymore. Many people in Sweden are also secular. Even so, in school teachers meet students with a religious faith. The purpose of this study is to examine how teachers without a religious belonging experience the encounter with religious students. The method used was semistructured interviews with five teachers in a upper secondary school in a multicultural suburb of Stockholm.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate Values that the customers either do not understand or experience as value adding.

A growing interest for the climate and the environment has led to an increased interest forenvironmentally friendly and renewable energy sources, such as biogas. Planning new biogasplants requires a decision basis including facts about approximate amounts of biogas possibleto produce at the plant. The purpose of this thesis is to develop a model that calculates theapproximate biogas and digestate production from a planned or existing biogas plant.Developing the model required a literature review and studies of calculations concerningbiogas and digestate production performed by WSP Sweden AB. As a complement to themodel development, facts about substrates for biogas production were compiled through aliterature review. In addition the methane potential from selected materials was determined bybatch experiments.

ABSTRACTHelena Nowachek The purpose of the following study is to focus upon the possibilities and challenges associated with the transference of corporate culture from one organization to another. I have chosen to address this by looking at the franchise company Jobzone, which works specifically with recruitment and outsourcing. As a method I have interviewed three people in Jobzone: one person who is responsible for education, one franchising boss in Sweden and one franchisee. To delineate the concept of culture I apply both Schein?s model, in which he divides culture into the three levels of artifacts, Values and basic assumptions, as well as a general theory of communication.

AbstractThe purpose of this study is to explore the organizational culture within the corporation The Body Shop. I have been working with two different question formulations. The first is to answer how the culture can be described. To answer this I have been using Edgar H. Scheins theory of cultural levels.

AbstractIn this essay, policy change and learning is studied in the case of the Social Democratic Party and their policy concerning independent schools. Their policy differs clearly from the right-wing parties. Between 1991 and 1994, the right-wing government made substantial reforms concerning independent schools. The question posed in this essay is whether the policy of the Social Democratic Party has changed as a result of these actions, and if they have approached their right-wing counterparts.Using the Advocacy Coalition Framework, defining a policy as a result of the Values the actor holds, the question is studied by applying the theory's assumptions of policy-learning across coalitions. The argumentation of the Social Democratic Party, as it is expressed in official text documents before and after the right-wing government, is analysed.

This is an interview- and literature study that discusses teaching about the Second World War and the Holocaust, while working with the basic Values in grade 7-9.The purpose with this examination is to see how teachers of history in grade 7-9 choose to teach about the Second World War and the Holocaust, how they work to integrate the basic Values in their education and whether the teachers? education can be sustained by the Swedish school curricula.In this study I?ve been doing qualitative interviews with five teachers of history in grade 7-9 from different schools. I have also perused the Swedish school curricula and read some literature and studies about different ways of dealing with the subject: the Holocaust.According to the central parts of the Swedish curricula, LGR 2011, the fields about the Holocaust and the 20.century World Wars are to be studied during grade 7-9. All my respondents in the study teach about this think that the most important thing with this complex time in history, is to give the students a deeper understanding for the time leading up to the beginning of the  Second World War in 1939, and why the Holocaust actually took place.Regarding the work with the basic Values, all the five respondents agree on the fact that, this subject shall permeate the entire work at school, all the time, every day, but that it?s absolutely essential while studying the Holocaust.

The aim of this text is to study how sectional managers in the care of the elderly work so as to promote basic human Values. Semi-structured interviews generated qualitative data from five sectional managers. A hermeneutical approach was applied for interpreting the interviews. The result shows that the respondents are conscious of the fact that it takes a lot of long term work before a change in current procedures will happen. Also, the common everyday principles of work and basic Values will continue to be part of the care of the elderly.

We are two students named Susanne Grönlund and Anna Zaar and have jointly worked together this c-essay called "dignity and well-being according to whom? The paper is written at Högskolan dalarna in Falun.The purpose of this study was to investigate how the elderly and assistance officer describes dignity and well-being and how it is consistent with the government's bill on the national Values that the National Board has developed.Our empirical study consists of four qualitative interviews, two older people dependent on community care and two assistance officers. The study's theoretical basis is Antonovsky's salutogenic approach and SOC. The survey focuses on different themes such as dignity, integrity, participation, treatment, wellbeing, security and meaningfulness which are also central themes in the Government Bill on the national Values for elderly.The results show that the respondents believe that a life of dignity is difficult to define and also a subjective experience. The results also show a consistency between what the elderly, assistance officer and the national Values that define dignity and well-being.