The aim of this paper is to examine how gender roles are described in two children's books and compare the results against the curriculum Lgr11 's values. The compared books have different aims though one of the analyzed books claimed to go against the gender roles and the other one isn?t. The method of analysis is discourse analysis and deconstruction of the text by using Nikolajeva´s (2004) pattern for stereotype gender descriptions and Kåreland´s (2005) analysis of story actions based on gender representations in children's literature. The analysis of the texts shows that there are differences between how the two books characters are described depending on gender. What emerges is that in one of the books femininity is valued high but instead it lacks equality between the sexes, while in the second book the main characters are described as equal even though the other characters are described in a stereotypical way.

Researchers points out that social media has become a powerful venue to spread news, both for the news business and the users. Although the news diffusion has become a phenomenon to be reckoned with, we have found no research in Sweden about what motivate users of social media to share news.This thesis work therefore investigates news sharing on the social network Facebook by examining user motives in the light of the media theory uses and gratifications. A web survey was conducted and distributed to students at a Swedish university. The result showed that expression was the strongest motive to share news on Facebook, and the item that was highly valued by the students was to give other valuable information. The result also showed that other motives for sharing news was socialization, information, status and entertainment. .

There are several thousands shallow bays along the Swedish east coast. Most of them are disturbed by different human activities, and undisturbed bays can be considered as quite unique. In the sheltered shallow bays water warms up more rapidly than adjacent water favoring the growth of vegetation, which in turns is beneficial to spring spawning fish species like perch and pike. It is nowadays more common that coastal habitats are inventoried to facilitate future preservation and planning. The aim of this study was to investigate the shallow bay Utanåfladen (59° 53`31.38 N 19°00`44.90 E) in the north Stockholm archipelago and evaluate its habitat value.

This work is meant to show how memory can work within a smaller society when it comes to folklore and local history. What is remembered, how it is remembered and why it is remembered. Sprung from the older collections of folklore within the selected area - which is Glaskogen in western V?rmland - the purpose is to look at different types of memorizing and how it can work. The purpose is also to analyze some of the folklore from Glaskogen via narrative analyzing methods of Palmenfelt, Labov and Young, and also to understand Glaskogen from a cultural heritage perspective, looking at the valuation process and attitude towards the immaterial heritage.

When facing the fact that high yielding dairy cows has an increasing energy requirements, the practice of adding lipid supplements such as concentrates rich in palm oil and/or palm oil industry by-products become more common. Palm oil containing high levels of C16:0 causes high levels of free fatty acids (FFA) which are linked to larger milk fat globules (MFG) which affect the reaction of lipolysis resulting in rancid flavour and processing problems. Instead of using palm oil, rapeseed oil rich in C18:1 C18:2 can be used. In order to evaluate the effect of added C18:0 and C16:0 on milk lipolysis, 30 Swedish Red lactating dairy cows including 15 multiparous (MP) and 15 primiparous (PP) cows were randomly divided in three groups resulting in 3 10 cow-groups (5 PP and 5 MP cows per group) and fed one out of three concentrate mixtures: control (C), a standard concentrate mixture with no fat added; palmitate (P) as C plus the addition of palmitate methyl ester (10 % in DM basis); and stearate (St) as C plus the addition of stearate methyl ester (10 % in DM basis). Milk yield was registered, and milk samples were collected and analysed for milk composition, FFA content and size of MFG.

Caran has a strong belief that women leaders affect the financial profitability positive. Since women leaders are intangible resources it is very difficult to calculate its exact value. The authors found that one of their measurement methods can’t be used to calculate the value of women leaders. The other measurement method can calculate significance between women and men leaders and provides an index to be compared to other groups. But there is no prove that women are better creating value than their men colleagues, the figures indicate that women add more value due to their lower wages.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

People?s perceptions about health are very complex. In today?s society there is a moral value in being healthy, and a healthy person is seen as a person with strong willpower and self-discipline. But people also tend to go against the norm in the society to experience autonomy and therefore choses to live unhealthy.

The aim of this paper is to examine venture capital in football player contracts in Sweden. This is a phenomena that have existed in Sweden since 1999 when the company Djurgården fotboll AB was founded, since then eight other companies have been started. These companies form an alliance with a football club and invest in player contracts. These contracts have high risk since it is valued by the performance of the contracted player. The venture capital firms have no formal control over their investments and they are showing negative results.

Entrepreneurship is a subject of growing attention, especially within public policy, media and research. Many studies have been done, but the subject of entrepreneurial exit has to a large extent been ignored. The aim of this study has been to investigate how entrepreneurs at an early stage in their career think about exit within a near future, and what factors influence their attitude towards exit. The study was conducted through a survey answered by 253 entrepreneurs active within business incubators in Sweden. Based on previous research on entrepreneurial intentions, a model of exit intentions was developed, and tested against several other factors.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

This report will show the energy usage of Hotel Princess in Sandviken, Sweden. When the hotel changed owner an examination of the hotels heating, ventilation and sanitary systems were done. The report showed flaws in the ventilation system, and is why the new owner wanted a closer look at the energy use of the hotel. The original building was built in the 1930s and two major extensions have been built, one in the 1950s and the most recent in the 1980s. An assumption made is that the building parts were built to the restrictions during the time. Activities on the hotel include sleep over, conference, night club, massage and swimming in the hotels pool section.

The Innovation- and Design Engineer program at Karlstad university is a three year long engineer education. In the last phase a final piece is to be done and in this case Boda Borg in Skellefteå is the company in need of product development. Boda Borg is a company in the experience industry and they are located in nine cities from Gällivare in the north of Sweden to Karlskrona in the south. Boda Borg is a franchise company where every facility is their own. As a visitor you will experience physical challenges as well as intellectual in adventure rooms which are serial linked.

Early studies of what motivates volunteering often have had an older sample and youth organizations have not been studied. A survey was used to study motives for volunteering in Swedish youth organizations. The importance of age and years of volunteering was studied. In the analysis 102 persons in age between 17 and 59 years participated. The participants ranked the motives as followed: knowledge, development, values, social, career and protection.