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1128 Uppsatser om Value-creating - Sida 18 av 76
Applikationsutveckling baserad på mobilkameran
Mobile application demands a lot of attending to the program code. There are lots of different development platforms that can be used for development. Not only for the specific operating system there are also lots of different cross-platforms that should minimize the amount of program code. This report is comparing the way of creating an android application in the cross platform Xamarin versus in the platform Eclipse using the Android plugin. It contains a part about the architecture of Android and its functions.
Platsmarknadsföringens roll för kommuner: en fallstudie av
Luleå, Skellefteå och Umeå kommuns arbete med
platsmarknadsföring.
The purpose of this thesis was to create a deeper comprehension for the role of place marketing within Swedish municipalities and how it is applied to attract visitors and residents. A case study was performed to obtain this purpose. Interviews with three northern municipalities were conducted in order to retrieve essential information. This was compared to previous studies of place marketing in order to find similarities and differences. The results of this study showed that municipalities emphasise on creating an attractive image, directed to the residents as well as to people outside.
GRAFISK PROFIL TILL EN BLOMSTERHANDEL - corporate identity for a flower shop
This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication.
My main question is:
How do I create effective visual communication for an ecological flower shop?
The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..
Utvecklingspotential till en mer attraktiv bostadsmarknad : En teoretisk värderingsanalys av stadskvaliteter och dess relevans för bostadsbyggandet
Stockholm has in recent years experienced a strong population increase but despite that fact, the demand for housing has not been followed by enough housing contracts. According to forecasts, growth in population will further be continued upward. With more condominiums than rental units on the market, new apartments are too expensive to live in. This creates unsustainable problems for those in lower classes of society. Creating a housing market in the periphery of Stockholm is not sustainable from a social perspective.
Möjligheter, behov och strategi för företagsetableringar inom High Voltage Valley
The structure of the thesis is based on opportunities to attract businesses to the region, the need of establishments in the region and benchmarking with establishment strategies of other cluster initiatives. The identified opportunities are the local business relationship with ABB, the prerequisites of life quality in the region and the availability of financial support. Further on has a number of opportunities to be developed been identified; diversification of the existing businesses, an expansion of the cooperation with universities and to simplify the contact with local authorities. Challenges that HVV is facing is: creating a more dynamic labor market, secure long-term labor supply, spread the image of the brand HVV and finally putting HVVs geographic scope. Two of the identified needs of establishments are strategically important: to establish a third-party logistician and commercializing systems for distributed generation and energy storage.
Stimulerad & observerad : En studie kring sensorisk stimuli och dess påverkan
The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.
Val av material och utformning av sinnesträdgårdar för gravt utvecklingsstörda :
The purpose of this thesis was to determine what materials should be used when creating a stimulating garden for intellectually handicapped people and whether there are materials that are better than others to use in this kind of environment. How the materials preferably can be used and how the environment should be designed to satisfy the need of each individual will also be discussed.
Seriously intellectually handicapped people have the same level of intelligence as a normal 0-2 year old child. It is important to point out that these individuals can not be compared to a normal child in other aspects than the level of abstract thinking and perception of reality. As the grown up intellectually handicapped people have remained a lot longer on this stage of intelligence they have got more experience. (Kylén 1981)
It is important with a lot of different experiences for the brain to develop normally, which implies the use of many different materials to achieve the best stimulation (Kylén 1981).
Kvinnans och mannens behov vid förlust av ett väntat barn
Background: People are individuals who react differently when confronted with unexpected events. To miscarry is nature?s own way of sorting out the foetuses which could never become a fully grown child. The loss can without help be difficult to handle and can impact the couple negatively towards future pregnancies. The nursing staff ought to familiarize themselves with the experience, encounter their feelings and identify their needs.
Stopp i dörren: En studie av mekanismerna bakom dörrpolicy
The notion of door policy has received little academic investigation. In the media this phenomenon has however received much attention and has been connected to allegations of discrimination. The authors of this thesis take another view in trying to identify the mechanisms behind door policy from an economic perspective.Based on case studies in nightclubs in Stockholm the authors conclude that there are two types of door policy: including and excluding. While including door policy aims to comply with regulations and commonly is part of a cost-leadership or focus strategy, excluding door policy is primarily a tool for attracting and selecting a certain audience in line with a product differentiation strategy. It thrives on the principles of exclusivity and reciprocity.Forming the identity of a club, audience is of great importance and excluding door policy is found to be an important tool in creating the correct composition of audience, which ultimately aims to increase profitability..
Corpus Leakage
We understand the world around us through categorization and classification. But things are morecomplex than that, life is mixed up, flowing and unable to stick to labels. The main purpose ofcorpus is to contain, organize and control food and beverages. Corpus objects are also socialmarkers that have a tradition of being elitist; in both choice of material and in that they imply acertain way of usage. Corpus objects are heavily loaded with tradition and rituals.
In b__ween. Ett arbete om sammanhang
As a designer, I find myself daily being confronted with choices which eventually can be summarizedas how we experience something. What?s the function, feeling, what colors should there be, shapes,materials, etc. Different parts will be combined to create an entirety. The only question is why we areaffected so differently by the same entirety.In this project I have examined how the relationship between a space and a product affects ourperception of a coherensy and what it is that makes us experience it so differently.I wanted to find a way to methodically explore the importance of the coherency for the experience ofa product and a space in relation to each other, in order to produce a material that can form the basisfor further work on the spatial context.I?ve looked into the psycological term central coherence and formed a scale that shows the humanabilities to perceive a context in various psychological conditions.
NNN... Nostalgi: Om effekterna av nostalgi vid konsumtion
The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.
Den kreativa staden: en fallstudie om en stads kreativa näringar
The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.
Risk och krishantering : bevarandepolitik och normaliseringsproduktion
In this essay, Risk and crisis management Conservation policy and normalization production, I discuss how societies, communities and individuals are responsible for the handling of catastrophes and crises. Risk and vulnerability analyzes are parts of modern risk and crisis management. The purpose of these analyzes is to prepare people and organizations for any crises. For managing this it is necessary to comprehend, be able to change mindset in creating concrete tasks and inform others.The purpose of this essay is to analyze modern risk and crisis management by studying empirical material, such as interviews, observations and literature. My aim is to combine these materials and study how they cooperate.One of the findings in this essay is that risk and vulnerability analyzes are of great complexity. These analyzes require a discussion in order to identify the development of the society's crisis management system, as well as the continued support of the individuals that have a responsibility for preventing and preparing their organizations..
Project ALBA - Creating a marketing strategy for a cholesterol lowering dairy product
Studiens syfte har varit att undersöka hur transsexuella personer passerar som sitt upplevda kön och om det finns några skillnader mellan hur transsexuella män respektive transsexuella kvinnor passerar. Transsexuella personer beskrivs ofta som en utsatt grupp i samhället som ibland råkar ut för negativ uppmärksamhet genom olika typer av stigmatiseringar, till exempel för att de inte följer heteronormen. Därför valde jag stigma och queer som teoretiska begrepp för att analysera empirin. Materialet varvas även utifrån de centrala teman som vuxit fram genom tio kvalitativa intervjuer i en abduktiv analys. Resultatet ger sedan exempel av hur transsexuella personers vardag kan se ut genom kopplingar med hur väl de passerar som deras upplevda kön.