I studien studeras hur komplexiteten kring sociala medier kan studeras, samt pa? vilket sa?tt sociala na?tverk a?r relaterade till na?tverken i sociala medier och hur det pa?verkar konsumenterna. Syftet med studien a?r att underso?ka de sociala medierna i fo?rha?llande till de sociala na?tverken med fokus pa? konsumentbeteende och da?rigenom skapa en generell modell som fo?rklarar problematiken. Studien bygger pa? en litteraturstudie som i fo?rsta hand sammansta?llts av artiklar med fokus pa? a?mnesomra?dena sociala na?tverk, elektroniska sociala na?tverk och sociala medier. En enka?tunderso?kning gjordes fo?r att sammansta?lla konsumenters a?sikter om a?mnesomra?dena, i syfte att tillslut utmynna i en analys och diskussion. Det ga?r att konstatera att sociala medier har vidgat det sociala na?tverket fo?r den enskilde konsumenten. Detta resulterar i att den enskilde konsumenten nu kan komma i kontakt med fler akto?rer och andra konsumenter som i ma?nga fall kan vara oka?nda.

The existence of social networks on the Internet is today seen as broad, and the number of users of the network is increasing. There seems to be many reasons to which people are using the social networks. Within the network, users can for various reasons create groups with different objectives. One of the reasons is that groups are created in order to influence a company. With a perceived feeling that companies handle the problem differently, we assume the source is the uncertainty about what the groups really are.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

European cities of today are under the challenge to find ways to stay competitive and flourish in a rapidly changing world, where the old patterns of centrality and periphery not necessarily holds true. New and improved communication networks, a changed political geography in Europe, and the globalisation of not only the financial and industrial markets but also to a certain extent the globalisation of people, have all led to great challenges for cities and regions.In a changed spatial reality the classic monocentric models are challenged by newer models of urbanisation. The polycentric urban region is one such model which has been used to describe urban regions like the Randstad in the Netherlands and the Rhein-Ruhr region in Germany. Regions which lack the single dominant central city of the monocentric models of old, and instead shows a high degree of more equal-sized and sometimes more specialised cities in regional cooperation. The polycentric urban region is in that aspect a possible model for how other urbanised regions in Europe may act to be able to position themselves as attractive urban regions and regional hubs in the European urban network.Polycentric urban regions are not a universal solution, though.

In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.

Pattern design is a territory which has been widely explored by many during a long period of time. With this project I hope to shine a new light on wallpaper design, the area on which I?ve applied my patterns to.The inspiration for this wallpaper collection originated in a past project in which I experimented with weaving strips of paper together in different ways. During this time I found myself curious to investigate how this kind of weaving could be applied to textiles, wallpapers, etc.My main focus in this project has been about creating interesting patterns in which unexpected motifs are woven together. I?ve also touched on the subject of creating a kind of conceptual wallpaper constructed by weaving strips of wallpaper together.I based my patterns on a series of drawings that I created during the course leading up to this project.

This thesis is concerned with investigating the Roma, a group that is left out in most of the territory bound theories. The theoretical purposes are to develop theories that increase the understanding for the Roma as a diasporic nation without state and the advocacy networks they are organised in. The main empirical purpose has been to study two organisations as cases and how they position themselves against the European Union concerning identity politics. The two organisations are European Roma Rights Centre (ERRC) and Dzeno. They are a part of the same network that works on different levels with the rights of Roma.

Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus shift from products and their functionality to customers and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to establish lasting relationships with them. Therefore we found it interesting to investigate how companies within the e-commerce business handle the transition towards customer relationship management.

AbstractTitel: Ur elden in i askan. En kvalitativ studie om det sociala nätverkets betydelse för ensamkommande barnKeywords: unaccompanied refugee children, social network, risk and resilience, social work.Authors: Karin Bodå och Leila Silva The main purpose of this study is to illuminate and describe the importance of having a social network for unaccompanied refugee children in Sweden. Using qualitative interviews this study looks at their possibilities to create a social network in Sweden and how their network helps them to solve problems. Knowledge of this subject is important for social workers, in order to be able to encourage and help unaccompanied refugee children to build a social network. The base for our analysis is attachment theory, coping theory, social network theory, KASAM theory, risk and resilience theory, system theory are used to give deeper insight into experiences of four unaccompanied refugee boys.

Concern about personal privacy continues to grow among online users along with the fact that new technologies help online companies to share user's private information. Still the usage of online entities such as social networks and e-commerce sites continue to increase. This raises the question of why online users act in such a contradictory and irrational way.Our study examines what impact one recently developed application called social login, which is provided by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest that there will be no differences in evaluation of the brands due to the human need to rationalize their existing behavior and attitudes when they receive new or contradicting information. The potential effects are measured by a manipulation presented in a survey distributed in an online environment to a sample of users (n=,154).

Introduction: How to implement and integrate cultural aspects in strategy making and planning in order for cities and regions to reap both social and economic benefits has been widely discussed in recent years. This method of working with culture, both as an economic, as well as an identity strengthening tool has come to be labeled as cultural planning. But in order for these ideas about cultural projects and institutions to become a reality, something has to be done. This is where the entrepreneur enters.The Glass Factory, a newly opened cultural establishment in the heart of the Glass Kingdom in Småland, Sweden, became the subject of empirical investigation for this paper. As this originally was an initiative from Emmaboda municipality the planning and start-up procedure could be viewed as a cultural planning process.

The purpose for this Masters thesis is to describe childrens librarians work in supplying literature to children with emphasis on easy-reader materials. Our main questions are: · What do librarians believe characterizes an easy-reader book, and what do they base their decision on when classifying a book as easy-to-read? · How have the libraries in our study solved the hands-on difficulties associated with easy readers childrens literature? · Which factors do librarians consider to be important when supplying literature to children that are not used to reading or are not good readers? The theories we have used are Aidan Chambers Reading Circle and Karner Smidts view on the librarians professional roles when supplying literature. We have used a case study method, which means that we have gathered information through observation, objective papers and interviews. This has been done at six libraries.

The purpose of this thesis is to develop an application for mobile phones that simplifies communication. The company Doberman wanted to look at possibilities to develop such an application that uses Bluetooth? technol-ogy to communicate in ad-hoc networks. The aim has been an application to run on mobile phones in which you can send messages and files to other devices and also add a user profile with personal information to share with others. The communication will take place in temporary networks created when Bluetooth enabled devices is in range of each other.The market for mobile phones has grown rapidly over the past years and is still growing.

The purpose of this paper is to study how the TV program Border Security: Australia?s FrontLine (Gränsbevakarna Australien) can be seen to reproduce networks of human and non-human actors. The aim is thus to investigate how boundaries between nations are upheld and how people, as a consequence, are discoursively categorized and what preconditions this create for people?sidentity- and meaning-making practices.The theoretical and methodical framework is built upon Bruno Latour?s work on Actor-Network-Theory, and discourse analysis inspired by Michel Foucault. The empirical material consists of two episodes of the TV program.

Title: Creating high awareness ? A study in how a company can create awareness with cost efficient marketing methods. (Skapande av hög medvetenhet ? En studie i hur ett företag kan skapa medvetenhet med kostnadseffektiva marknadsförings metoder).Authors: Alexander Edlund and Fredrik HanssonAim: Our aim is to reveal the pros and cons of cost efficient marketing and decide which cost efficient method works best in creating awareness. We also want to determine if the methods can be integrated in a successful way to achieve greater awareness.Method/Material: We have made a qualitative approach by conducting three in depth interviews with the company Bluetooth SIG?s marketing director Anders Edlund.