The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.

Syftet med denna uppsats är att bidra till forskingen om konsumenters beteende kring varumärken. Det bidrag som denna uppsats ger till tidigare forskning är att den identifierar ett samband mellan konsumentens behov av varumärken (Need for Brand, NFB), varumärkesupplevelse (Brand Experience) och varumärkstillknytning (Brand Attachment). Detta sätts även i relation till varumärkeseffekter som tillfredställelse (Brand Satisfaction), lojalitet (Brand Loyalty) och viljan att betala ett premium pris för varumärken (Premium Price). Genom att kartlägga sambandet mellan dessa tidigare utforskade variabler skänker denna uppsats ett större djup till tidigare varumärkesforskning.NFB är ett område som det idag finns begränsade forskning om. Genom att belysa NFB i relation till de andra variablerna, lyfter uppsatsen konsumentens perspektiv i sammanhanget samtidigt som den betonar vikten för att företag också tar hänsyn till konsumentens behov.

Syftet med denna uppsats är att bidra till forskingen om konsumenters beteende kring varumärken. Det bidrag som denna uppsats ger till tidigare forskning är att den identifierar ett samband mellan konsumentens behov av varumärken (Need for Brand, NFB), varumärkesupplevelse (Brand Experience) och varumärkstillknytning (Brand Attachment). Detta sätts även i relation till varumärkeseffekter som tillfredställelse (Brand Satisfaction), lojalitet (Brand Loyalty) och viljan att betala ett premium pris för varumärken (Premium Price). Genom att kartlägga sambandet mellan dessa tidigare utforskade variabler skänker denna uppsats ett större djup till tidigare varumärkesforskning.NFB är ett område som det idag finns begränsade forskning om. Genom att belysa NFB i relation till de andra variablerna, lyfter uppsatsen konsumentens perspektiv i sammanhanget samtidigt som den betonar vikten för att företag också tar hänsyn till konsumentens behov.

This paper attempts to investigate the correlation of 12 month abnormal returns and the fundamental value of stocks in theSwedish stock market between the year 2000-2011. Also, the paper tries to apply and evaluate the concept of the margin ofsafety. In estimating the fundamental value we use the residual income valuation model and three different estimationapproaches of the beta coefficient in order to correct for financial and operational biases. We find that our different portfoliosearn abnormal returns. However, this could be explained by the size effect and P/B effect.

The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden?s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation.

The purpose of this study is to investigate and describe what factors are most important to students when choosing training center, and how these factors affect the choice of each training center. We investigated this by performing a qualitative research and a quantitative survey of students at Karlstad University that trains at Friskis & Svettis and Sats in Karlstad. The results show that there are a number of important factors in the total customer experience that affects a student's choice of training center and that they also differ between a premium center and basic center. Our conclusion is that when a total customer experience concept consists of a core, core experience and peripheral experiences well linked into each other competitive advantages is created, resulting in more satisfied and loyal customers. .

The work aims to clarify what nautical officers onboard in today's merchant can do to help reduce bunker consumption during the voyage? The question we have asked ourselves during the autumn term in 2008 much was said about the premium bunker prices, and how the future could affect our daily lives as nautical officer. We felt here that the school had relatively little knowledge of the subject and therefore felt that it would be interesting to identify how it really looks like onboard the ships today. To collect information we contacted 7 Swedish companies that operate with different types of vessels, in order to get a broad picture of the whole industry. For shipping companies we asked questions about how actively they were working on the issue and what methods they used.

This paper presents empirical evidence on the determinants of interest rate swap spreads in Sweden during the period 1999-2003. The results suggest that the spread between STIBOR and the general collateral repo rate is positively related to shorter maturity swap spreads. The risk premium associated with commercial bonds is positively related to swap spreads of all maturities. A negative relationship is observed between the term structure of interest rates and swap spreads. The short-term interest rate is positively related to spreads with shorter maturities.

Titel: Ett sött engagemang ? en komparativ studie av två chokladföretags CSRKurs: Kandidatkurs i media och kommunikationsvetenskap, 30 hpFörfattare: Li EkmanHandledare: Tom MoringFem nyckelord: CSR, kritisk diskursanalys, chokladföretag, konstruktioner, pålitlighetSyfte: Syftet med denna uppsats är att jämföra Marabou (Premium) och Pacaris konstruktioner av CSR för att finna likheter och skillnader samt att undersöka på vilket sätt de förhåller sig till Dahlsruds dimensioner av begreppet CSR och därigenom hur de förhåller sig till CSR. Metod: Metoden som används i denna uppsats är inspirerad av Faircloughs kritiska diskursanalys. Alla plan analyseras inte i denna undersökning.Teoretiskt perspektiv: Som en övergripande teori antas ett socialkonstruktionistiskt perspektiv, då metoden som används i denna uppsats bygger på den. Mer ingående teorier som används är teorier om CSR utifrån Alexander Dahlsruds fem dimensioner av begreppet.Empiri: Marabou, Marabou Premium och Pacaris hemsidor.

This paper examines what affects the demand for five Swedish ethical funds between the years 1997-2007. The purpose of this study is to examine if there is a relation between fund value and other values than just financial. This study examines if the number of conflicts in the world and the media?s coverage of the climate change debate could have an impact on the demand for ethical fund. A multiple linear regression shows that we don?t have a significant result from the examined variables except for household wealth.

This paper aims to investigate abnormal returns for rivals to bidder targets in connection with the announcement of the bid. The study is based on 38 bids placed between September 2006 - January 2011 and 137 rival firms listed on Nasdaq OMX Nordic. We measure cumulative abnormal returns, CAR, for rival firms through an event study. We find that rival firms earn significant positive CAR in connection with the announcement of the bid. This is in line with the two-sided signaling effect presented by Akhigbe et al.

This Master thesis was written for Lantmännen Agroetanol in Norrköping concerning the layout of their finished goods inventory and unloading of feed after introducing a new product mix. Lantmännen Agroetanol has two production lines which produces feed. Both lines lead to six silos, used as inventory of finished goods. The feed from the two production lines differ in terms of quality, where as Lantmännen Agroetanol wants to separate their finished inventory in order to charge a higher price, by selling the better product as a premium. With two different feed products the yearly revenue is expected to increase which motivates a research about the current capabilities and necessary changes to be made in the factory.

This Master thesis was written for Lantmännen Agroetanol in Norrköping concerning the layout of their finished goods inventory and unloading of feed after introducing a new product mix. Lantmännen Agroetanol has two production lines which produces feed. Both lines lead to six silos, used as inventory of finished goods. The feed from the two production lines differ in terms of quality, where as Lantmännen Agroetanol wants to separate their finished inventory in order to charge a higher price, by selling the better product as a premium. With two different feed products the yearly revenue is expected to increase which motivates a research about the current capabilities and necessary changes to be made in the factory.

The aim of this paper is to investigate the underlying motifs leading to the decision to appoint a supplemental liquidity provider and how they vary between companies. As the first study of its kind to take on an internal company perspective, the goal was to broaden the knowledge base of the field and lay ground for further studies. The study has been conducted by interviewing companies providing the service, their customers and the stock exchanges which they are traded on. The results show that there are two main motifs for appointing a liquidity provider, 1) Creating conditions for increased trade and 2) Improving the pricing of the stock. There was also a supplemental group 3) Other motifs consisting of the observations that would not fit in any of the main categories.

The purpose of this degree project is to come up with a new package to Renat Brännvin for »Vin & SpritAB« and make the product more attractive on the market of bars, restaurants and hotels. The commissionhas included to decide the material of the package, whether it´s possible to manufacture the productand to make an estimation of the costs.The conditions that »Vin & Sprit AB« set up was to make the product attractive to a younger targetgroup, in this case people from 20 to 40 years old. As Renat Brännvin is considered to be a product of firstclass it´s of great importance that the package reflects the look of a premium product.At first we looked at the history of the company »Vin & Sprit AB« and Renat Brännvin. We decidedthat the package schould consist of a bottle, glasses and a device used when serving the liquor. To getinspiration before sketching we studied different kinds of bottles, glasses and serving devices.