Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

The main purpose of this Master?s thesis is to develop an understanding of why non-users do not use public libraries by studying their information and culture habits and their relationship to public libraries. One of the motivating factors behind this choice is the lack of earlier research on the subject, particularly qualitative research. The theoretical framework is stratified into three associated levels with Brenda Dervin?s sense-making theory on an individual level, Marianne Andersson?s and Dorte Skot-Hansen?s model of the roles of public libraries on an institutional level and Pierre Bourdieu?s theoretical apparatus on a social level.

This thesis is about practising on a different level to get an insight to what techniques might work for me as a double bass player. It is about discovering how to use your brain into playing at your best level. I practised both talking and singing to myself and read a lot about thinking and hearing not only the music but every note before playing. The thesis idea came from not having a technique that worked for me while practising alone. I wondered why it is such a difference between what we do at the lessons and what I do when practising by myself..

During my practice as a teacher trainee at an upper secondary school it became clear to me that many pupils had difficulties with mathematics. I was surprised to find that many pupils seemed to get stuck on the level of attainment for the senior level of the nine-year compulsory school. As I have not studied anything about difficulties in Mathematics during my training to become a qualified teacher, I would like to get to know more about this.After studying research done on this subject I made the following approach to the problem:? What fields regarding Mathematics do the pupils themselves find most difficult?? What factors have been contributory causes to these problems?? What are the factors that have helped pupils with difficulties in Mathematics to reach the goals for the syllabuses in Mathematics?The answers to my questionnaire and interviews resulted in the following conclusions:? Pupils find theory of equation and conversion of units as most difficult at senior level of the nine-year compulsory school.? Teaching should be done in special instruction groups to give the pupil the opportunity to develop his/her skills on an individual level.? Pupils find it hard to deal with all moments in Mathematics during the time given for each course.? The pace for teaching Mathematics is too high according to the pupils.? Pupils wish for instructions on a lower level.? There is often a lack of contact between teacher and pupil.? The teacher should use more time to help the pupil receive good self-confidence and increase the motivation for instructions in Mathematics..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to social activities helps Solberg detect early warnings-signs of eventual dissatisfaction from the client?s point of view.

This thesis aimed to investigate how a rising sea level would affect the livable area of the island Fongafale, Tuvalu. Through the IPCC stabilization scenarios it was examined which areas of the island that would be affected by flooding. The local population?s perceptions of the effects of climate change were studied to see how the consequences of a world-wide problem such as global warming affect people's lives. The paper clarified the Tuvaluans place in the discussion of climate refugees, explained IPCC's work and described the results of previous studies concerning people in Fongafales perceptions and concerns about climate-related changes.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

Rapporten är en reflekterande text som behandlar arbetsprocessen och omkringliggande mål för ett examensarbete inom medier som bedrivits mot Högskolan Skövde. Syftet med examensarbetet har varit att analysera huruvida en iterativ arbetsform inger fler fördelar än nackdelar vid level design till Unreal Tournament 3. Rapporten tar i diskussionsform upp delar ur hela produktionen för att redovisa utmaningar, framsteg och lösningar författaren bemött. En inblick ges för hur en iterativ level design-produktion kan utföras och för- respektive nackdelar gällande olika delar av denna specifika process. Slutsatsen som dras hävdar att det för med sig många fördelar att lägga upp arbetet iterativt.

In which purpose, for who and when does equality get fullfilled in the education system? This studie takes aim on the upper level and second upper level school system to study what the curriculum says on the one hand and what the system brings out on the other. With critical theory as method, with Herbert Tingsten as founder, this studie analyzes the logic of the education system to set out if the pupils choice of education, after the upper level lower secondary school, in second upper level is legit with democratic principles such as freedom (of choice). The theory, used to analyze the individuals progress to be autonomous, uses Adam Swifts definition of freedom as an individual being autonomous. The findings of the study shows that what politicians chases as equality really i´snt equality.

We have decided to conduct a case study of German and Swedish mid-level managers within the automobile industry. Primarily we used a qualitative method of investigation and a phenomenographical methodological approach in order to conduct an in depth analysis. We conducted semi-structured interviews with six mid-level managers each in Germany and Sweden. The semi-structured interviews allowed us to conduct flexible interviews which enabled these managers to speak relatively freely about their own view of leadership. Throughout our investigation we have based our results on the empirical findings and at the same time sought explanations to different phenomenon in relevant secondary data, such as management literature, thus used the abductive method of investigation..

Biodiversity can be described as the total variation of life forms, where diversity ranges from gene level up to the ecosystem level. The diversity can be calculated in a number of ways, and this study use one of these methods. In this study empirical food webs have been used and analyzed, where eleven characters are defined and used as parameters to calculate the Euclidean distances between food webs that describe the variation that may exist within classes of terrestrial, marine and freshwater habitats. The class who stood out and showed the greatest diversity at the ecosystem level was the marine food webs, which showed a high value of the average euclidean distance. The other networks were not as distinctive and the average of the euclidean distance in these classes was comparatively low..

The aim of this study is to investigate the prevalence of computer consumption among boys in ninth grade, and to see if there were any differences with regards to physical activity, sleeping habits, breakfast habits and BMI. The study has cross sectional design with a comparative and a quantitative structure and is based on a former study called ?Food & Health 2007?.  The respondents were represented by 181 boys in ninth grade, recruited from ten different schools in the county of Uppsala, who were answering questions about media consumption, breakfast habits, physical activity and sleeping habits. Daily computer consumption was reported up to one hour for 12 % of the respondents, one to three hours for 65 % and over three hours for 42 %. The boys who had a high physical activity level were less frequent in computer consumption while those who had a low physical activity level spent more time by the computer.

The Stockholm office market segment have for a long time been considered a safe havenwhen it comes to withstand negative turmoil in the form of rental compression due toeconomic fluctuation, especially in the CBD demographic. Recently however, a large numberof banks and institutions, amounting to some 200000 square meters, have decided to relocateto more peripheral locations with the aim of cost reductions on rent. This mass exodus isstudied with focus on rental dynamics as the result of increased vacancies. Other variables arestock changes and employment. The method is econometric combined with an interviewseries.

Previous studies have shown that economic sanctions have adverse effects on the level of human rights in sanctioned countries. The focus of research on the effects in sanctioned countries has left the question of whether economic sanctions can have a regional effect on human rights levels in countries not sanctioned in the same region. Therefore, this essay has sought to investigate if economic sanctions aimed at an individual state have a regional effect on the level of human rights in countries not sanctioned within the same region. A previous study found that economic sanctions in Latin America positively affected the level of human rights in non-sanctioned countries within the same region. This essay has examined whether the same result can be found in a region with a different level of democracy.