Purpose: The purpose of this essay is to describe the social media usage of five European official national tourism organizations (NTO). The essay proceeds to discuss and evaluate the findings, whilst reflecting on the advantages of social media usage from the point of view of an official national tourism organization.Method: The authors used three different methods of research: one structured observation to study the national tourism organizations? everyday work in social media, one field stimulation to study if and how different NTO respond if a prospective visitor makes them a direct question via social media and finally an email interview to gain insight into NTO?s underlying strategies and policies about social media usage.Theoretical framework: The theories that have been used in this paper include the Uses and gratifications model, theories of one-way and multi-way communication, theories of social media and relationship marketing.Conclusion: By making use of social media the company releases some of its control to the customers as the latter can express their opinions freely in this type of media. One of the advantages of social media is that the platform favors dialogue and feedback. Social media can be used for traditional one-way communication, but works best as a supplement to the regular marketing activities, allowing the activities on social media platforms to focus on branding and building long-term customer relationships.

The aim of this study was to examine consumers and producers view on beverages and it?s meaning for Skåne (a region in southern Sweden) and how to create a strong culinary region using beverages. It gets more common to connect food and tourism, where food and beverages can be used to attract visitors. The research methods used were qualitative and quantitative and the data was collected by survey and semi-structured interviews. The respondents weren?t aware of current beverage projects in the region.

In this essay a proposal of city renewal is made for the new train station area built on highly productive agricultural land in Landskrona. The proposal is based on how the situation for the agricultural land in terms of exploitation looks like today and also on theories of urban governance to find out why the area turned out the way it did..

The importance of daylight for humans has been known for a rather long time. Applying this knowledge in the science of urban planning is not very common, at least not in Stockholm, Sweden. Living in a country far from the equator with great differences between daylight and darkness during the year, daylight gets even more important for our wellbeing. This study aims to highlight the subject of daylight planning and contribute to the discussion about how to include daylight in the process of urban planning. By critically observing a new built district in Stockholm and applying guidelines of how to use daylight planning, this paper shows how important it is to include daylight planning early in the process.

The aim of this study is to make clear the conception ?Sustainable Urban Development? through an investigation dealing with how the sustainable goals are attained in today?s Swedish urban planning. And also try to clarify where and why sustainable development is failing or lacking. Besides that I have investigated how actors take position towards urban sustainability. The essay is based on a literature study about sustainable urban development and it?s changes through the time and place.

Kandidatprojektet Urban Building vid Hornsbruksgatan med undertiteln Hornsbruksgatan 2012 är ett arkitekturprojekt bestående av ett mindre antal sammanlänkade byggnationer i vilka bostäder, kontor samt kommersiell verksamhet inryms. Den övergripande volymen består av en tydligt långsmal kropp som är placerad längs med gatan. Stor vikt i projektet har lagts vid den arkitektoniska upplevelsen, materialval och beständighet. Gestaltningsmässigt har inga hinder funnits för eklektiska och anakronistiska influenser..

Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby.Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.        Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town.

The purpose of this paper is to develop an idea about geography in literature and through the study of science fiction literature examine the ?future city?. With the perspective that the city is a social construction and through the use of discourse theory, I have tried to emphasize how the future city is a representation of cultural discourses and in what way geography in literature can be used to increase our understanding of urban places. My intention with this paper has also been to find a way to connect the fictional future city with today?s urban planning discussion about the future city.

In this work a new design for S:t Erik?s square in Uppsala is being proposed. The square is situated in the middle of the city, surrounded by historical buildings. Today the square is a parking lot. The aim of the design proposal is to promote life and activity of pedestrians and cyclists.

This paper researches how the palimpsest concept is used in relation to landscape, and how it can function as a tool within landscape architecture. Palimpsest originally refers to old parchment handwritings, where new text has been applied on top of effaced, but still discernable, earlier writing. Superimposition of information is the core of the palimpsest concept, used within a range of scientific as well as cultural fields. The purpose of this paper is to find how a landscape palimpsest can be distinguished among the many different layers of landscape, such as historical or cultural, and to examine the potential use of the concept in theory and practice of the landscape architecture field. The study is conducted as a literature survey, examining the use of the palimpsest concept within academic works related to landscape.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

Examensuppsatsen syftar på att utreda hur folk uppfattar en bostadsmiljö av en viss karaktär utifrån de konstvetenskapliga områdena arkitektur och bebyggelsemönster. En undersökning genomförs där allmänheten värderar tio områden från tre olika städer. Resultatet presenteras bland annat med hjälp av polära diagram, i diagrammet bildas en värderos, vars bild illustrerar den upplevda känslan av området..

I studien har implementeringen av miljo?kvalitetsma?let God bebyggd miljo? varit huvudfokus. Hanteringen pa? nationell, regional och lokal niva? har studerats fo?r att fa? en bred fo?rsta?else om utmaningar vid implementeringen av miljo?kvalitetsma?let. De omra?den som vi fra?mst studerat inom God bebyggd miljo? a?r trafikplanering och urban gro?nstruktur.

Clearcutting systems have been the dominating silvicultural approach during the last decades in the Nordic countries. While economically rational, it is also leading to a trivialisation of the flora and fauna, and may result in negative reactions of people in urban settings. As a consequence of this, and a more diversified view on which goods and services forests should deliver, there is an increasing interest in broadening the range of silvicultural methods that are used. The term continuous cover forestry (CCF) represents a suite of methods that have gained increasing interest in the Nordic countries. In CCF a considerable amount of the trees are left after harvest to favour values that require a continuity of tree-covered areas. There are thus hopes that this method will meet the needs for maintaining biodiversity and satisfy social and cultural values.

Både under min tidigare utbildning, främst inom nationalekonomi vid Lunds universitet, men även senare i min yrkesutövning inom bygg- och fastighetsbranschen under en period av 15 år, har jag främst kommit i kontakt med problemställningar vilka i någon mån haft som syfte att utmynna i en slutsats med kvantitativ relevans. Då jag som del av programmet Urban utveckling och planering skulle skriva en uppsats på D-nivå, ett arbete som resulterade i förevarande rapport, valde jag därför en problemformulering och en metod som båda gav mig möjlighet att bredda min kompetens, snarare än fördjupa den. Denna studie strävar efter att utveckla en teori för stadsutveckling ur ett fastighetsföretagarperspektiv. Den specifika situation som arbetet fokuserar på är stadsdelen Norra Sorgenfri i Malmö. Teorin har genererats med användning av metoden grundad teori och datorprogrammet Atlas/ti. Läsaren finner förhoppningsvis att den teori som utvecklas har en allmän relevans för stadsutveckling och hur kommunens planarbete kan förändras. Den som är intresserad av just vitaliseringen av Norra Sorgenfri bör också kunna finna något av värde.