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2956 Uppsatser om Urban Retail Product - Sida 12 av 198

Tillväxt som strategi

Uppsatsen behandlar temat urbana tillväxtstrategier i svensk planering. Studien syftar till att undersöka hur översiktsplaner har påverkats av entrepreneurial city, platsmarknadsföring och kreativa klassen som alla är olika teorier om urban tillväxt. Undersökningen utgår ifrån fem kommuner med en översiktsplan från tidigt 90-tal och en aktuell plan antagen omkring 2010. Översiktsplanerna studeras utifrån de valda teorierna (entrepreneurial city, platsmarknadsföring och kreativa klassen) om urban tillväxt för att ge förståelse för hur strategierna i kommunernas översiktsplaner har påverkats av teorierna. Den genomförda undersökningen visar på en förändring över tid som pekar mot mer tillväxtorienterad planering..

Urban odling : möjligheter för framtiden

By exploring different forms of urban cultivation and looking into future gains of sustainability, I want to focus on unconventional and perhaps necessary ways of building, living and making a living. This will be made through study of literature on the topic.Urban cultivation could be anything from a pot of basil in the kitchen window to a city farm. The core of the concept is that the food is produced where it is eaten, in or in direct vicinity to the city and that it is produced ecologically. There will be many benefits, ecological, economical and social.The world is at a turning point right now where consumption patterns and the industry processed food are questioned and it is important that the things we consume are genuineand authentic. We want food that is locally and ecologically produced; food that we can trust.

Central Peripheries: speculation and strategy for a land less mentioned

As the contemporary discourse surrounding urbanism is almost exclusively focusing on aspects of density and traditional urban qualities, it entrenches notions of what constitutes a proper city and countryside. But beyond this urban-rural dichotomy is another highly contemporary landscape. A territory usually mentioned as sprawl, peri-urban, wasteland, edge city, etc. Although its existence is due to mobilization, telecommunications, globalization and other phenomena of modern life, it is a landscape without an own name or place in public awareness.This thesis provides a case study of how to map and intervene in such a landscape, specifically along the border between Malmö and Burlöv municipalities in southern Sweden. Its structure is composed of a sequence of three parts:1 Spatial Conditions:Divided up in the sections Network, Fringe and Void.

Biodling i Stockholms stadskärna : Ekonomi, ekologi eller ekosofi?

Previous research confirms that there is a major decline of pollinators worldwide. Investigations have mainly focused on pollination services in the agricultural landscapes and therefore, there is a lack of knowledge on the effects pollinators may have in urban environment. This paper examines the presence of honey bees in central parts of Stockholm, Sweden. The study presents what conditions, possibilities and motives there are behind the phenomenon of urban bee keeping. I found ten locations with beehives and a total of 18 hives within the delimited area. Nothing seems to indicate that conditions may limit the presence of honey bees.

Visualiseringsverktyg för modulärproduktutveckling : En studie om designen och implentationen av ett verktyg som ska effektivisera ett modulärt arbetssätt

Due to a growing interest in communication in today?s society the demand for equipment that is used in communication networks increases while the competition between companies that produce this equipment grows. To meet the increasing demand and at the same time having a competitive product development many companies use some effective product design, such as the modular product design. When a modular product design is used it?s good to compare different module configurations for a certain product and to simplify these comparisons some tool can be used.

Den attraktiva stadens framväxt

The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

Kundinvolvering i högteknologiska produktutvecklingsprojekt

Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred. Large-scale mass production is continuously being replaced by customer orientation, especially in the high technological market.

Urbana våtmarker ? Gestaltning av miljöer för vattenhantering, biologisk mångfald och rekreation i stadsmiljö

Idag är många städer belägna längs kusten och när städerna växer innebär det att stora ytor våtmark försvinner. Våtmarker i urban miljö kan genom rätt utformning erbjuda varierade miljöer med ett antal värdefulla ekosystemtjänster. Exempel på sådana ekosystemtjänster är vattenrening, omhändertagande av stormvatten, kvarhållande av näringsämnen i marken och möjlighet till rekreation i grönskande miljöer.1 Att anlägga våtmarker i en urban miljö kan innebära ett värdefullt utbyte mellan människa och natur. Dock kan det finnas utmaningar kring att kombinera en rik biologisk miljö och en urban miljö med människans förväntningar på tilltalande estetik och möjlighet för rekreation. För att urbana våtmarker lågsiktigt ska restaureras och anläggas i stadsmiljö krävs det att de accepteras av stadens befolkning.

Effekter av luftföroreningar på lavar och grönalger på lind i Norrköpings kommun

Syftet med denna studie var att undersöka vilka effekter luftföroreringar har på lavar och grönalger som växer på lindar, genom att jämföra lavfloran i urban miljö och i landsbygdsmiljö. Mer specifikt var syftet att utreda hur avstånd till närmaste väg, trafikintensitet och trädets exponerade respektive icke-exponerade sida gentemot en väg påverkar lavfloran i urban miljö. 18 utvalda lavarter samt grönalger eftersöktes på 86 lindar i urban miljö och 37 i landsbygdsmiljö inom Norrköpings kommun. Resultaten visade att artantalet, samt förekomsten och täckningsgraden för flertalet lavar var större i landsbygdsmiljö jämfört med urban miljö. Kortare avstånd till närmaste väg och hög trafikintensitet hade negativ effekt på flertalet lavar.

Form(ar) färg smakutvärderingen -En kvantitativ studie kring färg och forms påverkan på smakutvärdering

The design of packages is something that product manufacturers put great effort on. The package is often the consumers' first interaction with a product and consumers judge the product based on the package. A common way to evaluate a package design is to let respondents look at a package and answer which attributes they think the product has. This paper wants to take this evaluation a step further, i.e. it examines if consumers experience differences in taste between two identical products that have different package designs.

Vitamin C? som i Choklad?: En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin

The purpose of the study is to explain whether the introduction of a new and different brand by means of a brand extension affects consumers? perceptions of the product category that the brand is launched in. An experiment was carried out to study the following aspects: associations and constellations of associations to the product category, interest, perceived variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product category, the constellations of these associations and the perceived similarity with the category from which the brands were extended.

Varumärkets betydelse - en jämförelse mellan hur unga och äldre påverkas i köpprocessen

The thesis strives to answer the question whether there are any differences between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves and there products.To answer the question, an experiment was conducted with 480 respondents taking a survey where they had to rate a product after reading a short text about it. Some of the texts stated that a specific brand was behind the product while some said the product was produced by an unknown brand.The result of the study was that young people showed a greater propensity of rating products with a brand higher than products without brands, in comparison with the older respondents. This gives reason to believe that brands progressively will become an even more important tool for marketers and an unmatched asset for companies in the future..

Safe Sleeping Position

Project Safe Sleeping Position (SSP) contains all parts in a product development phase. The project comprises the whole cycle from idea to a complete product where all aspects are included. The scope is to develop an innovative solution for a common known problem and work with all parts within the man-machine-way. The result is an inflatable product which secures a child in the correct way for the seatbelt to work properly in the rearseat of a car. Ergonomics, technical extent, usability, design, construction, product solutions and market potential are some of all parts witch the project includes.

Hybridåterförsäljare-­ ett strategiskt vägval? : En fallstudie av Scandinavian Photo

Bakgrund: Framväxten av Internet hade stor inverkan på många branscher. Det talades både om den potential som E-handeln hade och det hot den utgjorde mot traditionella butikshandlare. Att E-handel har förändrat många branscher är tydligt men också att återförsäljare börjar kombinera E-handel med fysiska försäljningskanaler. Traditionella företag har i många fall öppnat en E-handel för att svara på konkurrensen och en hel del har skrivits om detta i forskningen. Vad som dock fortfarande är relativt outforskat är E-handlare som väljer att öppna fysiska försäljningskanaler.Syfte: Syftet är att studera hur ett E-handelsföretag inom återförsäljning går till väga när det öppnar butiker och skaffar sig en hybrid distributionsstruktur.Genomförande: Vi har valt att göra en fallstudie av företaget Scandinavian Photo som i huvudsak baseras på intervjuer genomförda på deras huvudkontor i Jönköping samt i deras butik i Stockholm.Resultat: Vad som karaktäriserat strategin för fallföretaget är att den verkar ha vuxit fram över tid snarare än yttrat sig som ett rationellt vägval.

Kombinerad bekämpning i strid i bebyggelse

Even though battles have been fought in built-up areas for a long time, there have not been any specific theories connected to it. As the world becomes increasingly urbanized, the problem of not having any complete theories with which to analyze military operations in urban terrain becomes bigger. This essay aims to contribute to the field of military theory by investigating if Robert Leonhard?s theory of combined arms can be used in analyzing such operations and to be able to explaining the outcome of them. The main question posed in this essay is; to what extent can Leonhard?s theory explain the outcome of military operations in urban terrain? The method used to answer this question is a comparative method formed as a case study of two military operations in urban terrain, Operation Vigilant Resolve and Operation Phantom Fury, which both took place in Fallujah during the Iraq war 2004. The intention is to test Leonhard?s theory in both cases by assigning the theory several indicators, which are tested in each case. The result shows that the indicators appeared almost equally in both cases, even though one of the operations was said to be a success and the other a failure.

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