Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

AbstractTitle: ?My social extension? ? Twelve girls on the relationship with the mobile phone (?Min socialaanknytning? ? Tolv tjejer om relationen till mobiltelefonen)Number of pages: 42 (43 including enclosure)Author: Mattias KöhlmarkTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring semester 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To investigate the emotional aspect of mobile phones and the source of thoseemotions.Material/Method: The data presented stems from three unstructured focus groups with participantsat the age of 16-19 years.Main results: The key findings largely supports Vincents theories that the emotional languageguided towards mobile phones comes from the friends it allows us connect with. Also emancipationcan be seen as a driving force behind these emotions.Keywords: mobile phone, mobility, absent present others, emancipation, cell phone, emotion,emotional language,.

The aim of this study was to analyze the assessment of the primary school, from the teacher?s perspective. There has been an ongoing discussion regarding assessment and about the purposes of assessment for a long time. But there is a paucity of research on what teachers believe about. This study examined primary teachers? beliefs on major purposes of assessment.Assessment is the process of gathering and interpreting information about students? learning.

The aim of the present study was to examine whether there are any differences in the self-estimated degree of anxiety and depression between men and women diagnosed with chronic obstructive pulmonary disease (COPD). A further  aim was to investigate if there is any association between the severity and duration of the disease and the level of anxiety and depression. A descriptive quantitative study was conducted. Data was collected by using Hospital Anxiety and Depression Scale (HADS), a self-assessment of anxiety and depression. Data was collected at follow-up visit with COPD-nurse in primary health care in Uppsala during weeks 6-12 in 2011.

Ridterapi har på senare tid börjat användas som en komplettarande behandlingsmetod för psykosocial problematik. I dagsläget finns ännu inte mycket forskning inom ämnet och behandlingsmetoden är vare sig speciellt känd eller etablerad. I denna uppsats görs en kartläggning av socialsekreterares uppfattning och kännedom om ridterapi. Undersökningen var i form av en enkät och genomfördes i Uppsala län där socialsekreterare som arbetar med placeringar på HVB-hem medverkade. Vi ville se om olika faktorer som exempelvis ett eget djurintresse, kunskap om behandlingsmetoden, kön och ålder kunde påverka deras inställning till ridterapi.

Ambulanssjukvården har på kort tid utvecklats från att vara en transportorganisation till en avancerad del av sjukvården. Utvecklingen av ambulanssjukvården innefattar den medicintekniska utrustningen, behandling, omvårdnad och personalens kompetens. Samtidigt har antalet utförda ambulansuppdrag ökat det senaste årtiondet. Vad som ofta beskrivs som ett problem är felanvändning och överutnyttjande av ambulanser. Detta försvårar möjligheterna till god och säker vård. Därför har syftet med denna studie varit att lyfta fram allmänhetens kunskaper om ambulanssjukvården och dess organisation och kompetens samt vilka förväntningar allmänheten har på ambulanssjukvården. Studien genomfördes som en enkätundersökning bestående av åtta slutna frågor.

AbstractTitle: The Construction of Science in Television Crime Shows ? a Critical Discourse Analysis of CSI and Bones (Om konstruktionen av vetenskap i kriminalserier på TV ? en kritisk diskursanalys av CSI och Bones).Number of pages: 45 (50 including enclosures)Author: Lovisa SandbergTutor: Amelie HössjerCourse: Media and Communications Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim was to explore the construction of science in the television crime shows CSI and Bones.Material/Method: The method used is critical discourse analysis based on the thoughts of Norman Fairclough. The analysis includes three episodes of CSI and three episodes of Bones,broadcast from between the 10th and 25th of April, in 2006 on Swedish television.Main results: The scientists in CSI and Bones are constructed as rational and calm; they are mainly concerned with finding the truth. On the surface, the truth is objective and reachable, although, in these TV-shows all observations are theory laden.Keywords: CSI, Bones, crime shows, television, science, discourse analysis..

ABSTRACTTitle: The defend of the picture ? a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret? en jämförande studie av Försvarsmaktens rekryteringsannonserNumber of pages: 35Author: Greta SimonssonTutor: Mats LindCourse: Media and Communication Studies CPeriod: Autumn Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ?defense against invasion? era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?Material and method: Interviews, a focus group and semiotic analysis.Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics..

Att attrahera kompetent personal a?r mycket avgo?rande fo?r att fo?retag ska prestera va?l i framtiden, och fo?r att lyckas med detta a?r det viktigt att fo?retag har ett bra anseende. Anseende a?r dock en komplex tillga?ng och besta?r av flera dimensioner. Syftet med denna uppsats a?r att ta reda pa? vilka dimensioner av anseende som a?r viktigast fo?r att attrahera kompetent personal.

Marie Bergman: Lockad till kurs. Varför människor vill lära sig kula idag. Uppsala: Musikvetenskap, 1998. C-uppsats (60 p).Sedan början av 1990-talet har antalet människor som lär sig att kula via olika kurser ökat. Syftet med uppsatsen är att undersöka varför de vill lära sig konsten att kula, vad det därefter betyder för dem, samt ge en bild av en av de kurser i kulning som finns i dag.

The aim of this master thesis is to study electronic publishing, and our main purpose is to examine different strategies of publishing such as: markup languages and page description formats. We examine in what context these strategies are used for publishing, when it comes to scholarly documents produced by Swedish universities and university colleges during the spring of 2002. We apply a sociological perspective as the theoretical framework for to identify the main purposes for scientists to publish their work. We also discuss properties belonging to the different formats: XML, HTML, PDF and PostScript. By doing a content based survey of the websites at Borås University College and at Gothenburg University, we have found that the most common form of electronic publishing, regarding scholarly documents, are lists with bibliographical information on publications and presentations of current research.

Tidig upptäckt och intervention är av stor vikt när det gäller att komma till rätta med alkoholproblem. För att identifiera vilka som har alkoholproblem använder man sig inom vården av screeninginstrument. Dessa screeninginstrument kan distribueras på olika sätt, till exempel som enkät eller som intervju. Tidigare forskning har kommit fram till motstridiga resultat gällande vilket distributionssätt som ger den mest tillförlitliga informationen. Syftet med föreliggande studie är att undersöka om det finns skillnader i svar till följd av distributionssätt.

This report is about helping Q-Med AB in Uppsala to start its implementation of uncertainty of measurements analyses in their manufacturing department. Prior to this, the company relied solely on personal experience or did not take this uncertainty into consideration at all during different kind of measurements, which means that some of the processes that the company previously believed were within specified acceptance limits, will actually fail when considering these sources of uncertainties.Q-Med AB needed some sort of instruction to help the company, in a systematic way, to investigate different types of disorders that are affecting all kinds of measurements. This instruction includes a short summary about measurements and uncertainty of measurements in general and a detailed procedure about how these uncertainties are going to be handled in their daily work.The goal was to be able to use this instruction to systematically locate, eliminate (when possible) and analyze all kinds of disorders when measuring. Q-Med is using a lot of different types of instruments when measuring different types of quantities, including temperature, mass, pressure and density. This instruction will hereafter be used for every instrument, regardless of quantity and type of instrument.The instruction is tested through 4 different kinds of measurements, for mass, temperature and humidity.

The construction industry in Sweden has in the past 50 years had a low progress in efficiency. With a greater competition from construction firms from other countries, it is necessary to maintain the profit for Swedish construction firms. This is possible with a higher feedback of experience. This diploma work thesis examines how the two construction companies NCC and Skanska in Uppsala, Sweden handle experience feedback from previous projects and the extent to which the experience is spread and used in future projects. In this work, we examined directorial documents to see how employees shall work with feedback.

ABSTRACT Background: The ward round is a collaboration between nurse, doctor and patient. A good collaboration and communication is essential to their interrelation. Aim: The aim of this study was to investigate patients' comprehension in regard to integrity, information and participation during round. We also looked at differences about comprehension between men and women.  Methods: A questionnaire was answered by 34 patients in three wards at the University hospital in Uppsala. Results: The patients believed they could talk openly ?quite well? but they experienced it ?sometimes? disturbing to talk openly if other patients were in the room.