Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

 Vasakronan AB är ett statligt ägt fastighetsföretag som regeringen planerar att sälja ut. Med denna typ av organisationsförändring så kan oro och stress bland de anställda förekomma. I och med detta så kan ett motstånd till förändringen uppstå. Motstånd kan leda till ett misslyckande av förändringsarbetet. Stress och oro gör de anställda mindre arbetsföra och istället för att genomföra det dagliga arbetet så lägger de energi på spekulationer om framtiden.

Motivanalys av 4 Olrogvisor..

The purpose of this study was to develop recommendations for using more efficient lighting and better graphic design to create a more uniform structure in the exhibition hall ?Road to the past? in Jönköping County Museum by answering the following questions at issue:1) How are the objects in the exhibition hall ?Road to the past? exposed today?2) How can you use lighting and graphic design to create structure in the exhibition and strengthen the expression in the exhibition?Our work is based on observations and open group interviews. We observed the exhibition hall ?Road to the past? during day and evening. In the same hall, we observed a guided tour that we followed up with open group interviews.

Syftet med studien var att undersöka förekomst av smärta som hindrade aktivitet hos barn och ungdomar med övervikt eller fetma. Samt att se förekomst av obehagskänslor inför och under fysisk aktivitet. Studien gjordes på 26 barn och ungdomar i åldrarna 8-19 år med övervikt eller fetma samt en grupp med 26 normalviktiga barn och ungdomar i åldrarna 10-19 år. Data samlades in genom en enkätundersökning på Överviktsenheten för barn och ungdomar på Akademiska sjukhuset i Uppsala och genom dietister i primärvården i Uppsala läns landsting samt genom personliga kontakter. Studien visade att smärta förekom i båda grupperna och ingen skillnad kunde påvisas mellan de båda.

Syfte: Syftet med denna studie är att beskriva hur överrapporteringen fungerar mellan ambulanssjuksköterskor i Uppsala län och sjuksköterskor på akutmottagningen på Akademiska sjukhuset i Uppsala från mottagande sjuksköterskors perspektiv. Metod: Empirisk deskriptiv tvärsnittsstudie med kvantitativ ansats. 60 enkäter delades ut varav 33 besvarades. Det gav en svarsfrekvens på 55 %. Resultat: Sjuksköterskorna på akutmottagningen har delade meningar kring hur överrapporteringen fungerar med ambulanssjuksköterskorna.

ReferatDe tropiska cyklonerna har både skrämt och fascinerat människor genomtiderna och det pågår en hel del forskning kring dem. I detta arbete studeras omEl niño?Southern ocsillation påerkar antalet, intensiteten eller livslägden pådetropiska cyklonerna i Stilla havet. Till detta anväds temperaturdata frå bojarsom den amerikanska väertjästen National Oceanic and AtmosphericAdministration placerat ut i Stilla havet och insamlad information kring detropiska cyklonerna. Studien baseras pådata frå en 15ås period under åen1995 till 2009.Studien visar bland annat att antalet tropiska cykloner påerkas relativt mycketav de olika faserna i El niñ? Southern oscillation.

This study was a final thesis, for the bachelor program in civil engineering at theUniversity of Uppsala, which was made on behalf of Riksbyggen in Uppsala. Acomparative study of two stain renovation methods; tradition pipe replacement andrelining was done with an environmental perspective. A simplified life cycleassessment (LCA) was done according to the International Organization ofStandardization (ISO) with the LCA tool Eco-indicator 99, in order to be estimate theimpact on the environment. LCA is a method that follows a product or a system?from the cradle to the grave?, which means that all the environmental impact over alifetime is considered.The work was executed by using a stairway with nine apartments in a house called?Uppsala Hus 9? as a reference object, which was provided by Riksbyggen.

I denna uppsats diskuteras problematiken kring användandet av miljöredovisningen som ett beslutsunderlag vid leverantörsval. Syftet är att ta reda på om Vattenfall AB Värme Uppsalas miljöredovisning uppfyller de krav som ställs på den av externa intressenter i egenskap av beslutsunderlag. För att uppfylla detta syfte har de externa intressenternas intressen representerats av IASB:s kvalitativa egenskaper. På grund av denna substitution har vi valt att samla in det empiriska materialet genom intervjuer med två anställda på Vattenfall AB Värme Uppsala som arbetar med miljöredovisningen. Empiriskt material har även insamlats genom en källanalys av ?Säkerhet, hälsa och miljö 2006? som är den publikation där Vattenfall AB Värme Uppsalas miljöredovisning ingår.

The aim of the study is to investigate how pedagogues working with gesticulation and facial expressions to communicate with children aged 3-5 years. The methods used are observations as well as interviews of educators. My empricial evidence was collected on two different preschools in Värmland County. The pedagogues are dealing with body language in a conscious way by collections as they sing and they reinforce feelings of characters support. In my conclusion I have come come to the conclusion that there is no difference on how male and female educators use gesticulation and facial expressions without its personality traits and body language often are unconsciously in conversations with children..

There is currently an ongoing discussion in Sweden about the need for weather shelter for farm animals being kept outdoors during the winter season. Currently, the national animal welfare legislation requires weather shelter providing the animals? with access to a dry and clean place to rest, but under certain conditions exemptions can be granted. The Swedish Board of Agriculture has put forward a hypothesis that there is a difference between judicial decisions in animal welfare cases dealing with weather shelters, as to whether the animal has shown to be suffering or not. The aim of the study was to highlight any weaknesses or difficulties when assessing animal welfare issues associated to the absence of or design of weather shelters.

AbstractJan Johansson: Georg Stubendorff, organist i S:t Jakob ? En musiker i stormaktstidens Stockholm och hans concerto "O Jesu dulcissime", [Georg Stubendorff, Organ Player in S:t Jacob's Church ? A Musician in Seventeenth Century Stockholm and his Concerto O Jesu dulcissime], Uppsala universitet, Institutionen för musikvetenskap, uppsats för 60 p, 2006.Georg Stubendorff, organ player in S:t Jakob's church in Stockholm 1663-1672, was one of the very competent foreign musicians that came to work in Sweden in the 17th century. The purpose of this essay is to contribute to the knowledge about him and about the conditions in general for church musicians in Stockholm during that era, and to present an edition of his Concerto a 3. It is shown that Stubendorff may have come to Stockholm from Livland, rather than Germany as earlier accepted. The Concerto a 3 is the only composition by Stubendorff that has survived (now in the Düben collection at Uppsala university library).

Denna uppsats behandlar skillnader och likheter i slangbruk mellan ungdomar på mindre orter på landsbygden i Småland och ungdomar i de större städerna Uppsala och Malmö, dels gällande användningen av äldre slangord, dels gällande nya lånord från ?miljonsvenskan?. Forskningen på slang är i dag främst fokuserad på ungdomar från invandrartäta områden men det förekommer även andra undersökningar av ungdomars slangordförråd. Resultaten i denna uppsats har framkommit genom en enkätundersökning där 198 informanter i årskurs 9 på de olika platserna deltagit. De äldre slangorden är tagna från den främsta forskaren på området, Ulla-Britt Kotsinas, undersökningar som är publicerade i En bok om slang, typ (Kotsinas 2003), och de nya lånorden är bland annat tagna från debatten om ?miljonsvenskan?.

Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..

The purpose of this Masters thesis is to examine the representation of student life in Uppsala in the 1860s and 1870s in memoirs. This purpose is achieved by contextualising the memoirs in two different analyses. In the first, the representation of student life in the memoirs is compared to that in another literary genre, the university novel, and it is found that the two representational forms paint completely contradictory pictures, where in the novels the higher education is depicted as rotten and in dire need of reformation, whereas in the memoirs the system, albeit somewhat flawed, works. The memoirs and the novels thus seem to be competing systems of representation, created in different discourses, wherein the purpose and nature of higher education widely differed. In the second analysis, the examination of the memoirs is based on research concerning the nation building process in Sweden during the 19th century.