The purpose of this research is to examine how a ogranization can create Word-of-Mouth and how they can use this type of marketing to make their brand stronger..

During the spring semester 2012 Robin Westlund has accomplished ?Controlled interaction for more creative meetings - Summit Flexiwall? with the individual focus on social communication based on visual interaction in future office. The project was a part of the course Degree Project for degree of Bachelor of Science in Innovation and Design Engineering (MSGC12) which includes 22,5 ECTS Credits. The course is a part in the program Innovation and Design Engineering program within the Faculty of Technology and Science at Karlstad University.Assigner of the project was Moelven Eurowand AB with their head office in Örebro. The company manufactures and assembles entire room solutions for offices.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.

This essay discuss if Bronze Age cult houses were present at Gotland during the Bronze Age. Bronze Age cult houses are a well know phenomenon on mainland Sweden but because of inventory problems no Bronze Age cult houses have been found on Gotland. The main reason for the inventory problems are the Iron Age house foundations that are present in a large number on Gotland, the cult houses and the Iron Age houses have some design details that makes them difficult to separate from each other. In this essay a number of criteria are presented to help separate cult houses from the Iron Age house foundations. Three criteria?s regarding cult houses on Gotland is also presented in this essay.Two house foundations that PhD student Joakim Wehlin, University of Gothenburg and Gotland University, found in Vallstena parish, Gotland, are presented in this essay.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

AbstractTitle: Who said what? ? A qualitative content analysis regarding the UD?s, the government?s and the travel agencies after the Tsunami disaster.Number of pages: 38Author: Malin HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Autumn 2006University: Division of Media and Communication, Department of information science, Uppsala UniversityPurpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment.

The purpose of this thesis is to examine the benefit of information literacy instruction in two student groups at Kristianstad University, in relation to development of critical information literacy and within the boundaries of the educational goals. This study takes on a critical information literacy perspective that combines critical pedagogy and standards for information literacy in higher education. Two methods have been used for data collection: interviews and questionnaires. According to the results of the study the information literacy instruction provided by the Kristianstad University Library is important and useful for the students in their academic studies. It also becomes clear that the information literacy differs between the two groups as a consequence of the varying information literacy instruction received by the two groups.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

AbstractThis is a thesis done in cooperation with the firm Somas and University of Karlstad. The project is an independent final examination part of the program in Innovation and DesignEngineering comprising 22.5 points, and performed by Mia Myrén Zreloff during spring term 2012. In parallel and collaboration, Fredrik Kjellin performs a similar job for the same company and with the same extent, but for the Program in Mechanical Engineering.The client and supervisor at the company have been Magnus Jansson and Anders Josefsson. At Karlstad University has technical supervisor been Hans Johansson, and in the design- and development process it was Monica Jakobsson. Examiner has been Fredrik Thuvander, professor in the Faculty of Technology and Science at Karlstad University.The mission has been to make a basis work for the company's own development and make a computational model to calculate, visualize and implement materials and other solutions in the manufacture of the company's ball valves.The project has undergone three major phases that included thorough study of the company, production, the problem and product.

Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

A Large part of the education provided at colleges and universities of today requires for thestudent to be more independent in their studies. This demands that the physical space,where the students choose to study, is designed in a way that can encourage and supportlearning. It seems as though that many of the learning spaces of today don?t always meetthe students? needs. The university library at the University of Umeå is currently planningto design new learning spaces for the students.

This thesis analyses the problem of how to organise a multidisciplinary domain of knowledge like architecture. The study is both theoretical and empirical. The theoretical part include discussions of theories of knowledge organisation. Two different principles of classification were examined in relation to the domain itself, as well as in relation to the educational programme at the School of Architecture at Lund University and comparable schools in Sweden. The empirical part is a case study carried out at the School of Architecture at Lund University.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.