The aim of this study is to research images of the academic world that is presented, incorporated and reproduced within the frames of the mentorship in the basic level. Can these images derive to the view upon science as a traditionally male area? Is mentorship gendered? Can the mentorship on the basic level be viewed upon as a milestone of a academic career where men and women have different opportunities to succeed?By interviewing seven mentors, working in a social sciences institution in a larger Swedish university, I have come to the conclusion that knowledge is coded male and that this affect mentors mental images of what male and female students are expected to do. The male student represent the scientist, while the female student represent what the scientist is not.Depending on the work of, among others, Kerstin Norlander, Dorothy Smith and Eva Erson I have come to view upon the university as a patriarchal organisation witch produces knowledge based upon male values, experiences and concepts. This precludes the female within this organisation from relating to the knowledge she is supposed to incorporate.

This paper is a qualitative analytic study of the views regarding masculinity of six male university students. The author means to view the gender issue from a male point of view and analyze the empiric result using well known theory on the subject. The main questions of the essay are: What, according to my respondents, is masculine and non masculine? Does the university influence this view, and if so how? How is it to be a man in the society of today? The paper is based around interviews of the six subjects, recorded and transcribed and analyzed in a systematic outline. From this outline relevant themes has been constructed and compared with the theory.

In present-day situation many libraries use detectors so that they can be able to prevent attempts too take out books without registering them. The university library in Jonkoping is one of the libraries that have such a detector. But unfortunately it doesn?t always work correct and can also react on other things a part from books. This is a big problem since the library staff don?t have time to check all signals that comes from detector.

Syftet med denna studie är att utifrån intervjupersonernas perspektiv undersöka vilken betydelse sociala och ekonomiska utbyten har för en organisations möjlighet att attrahera redan anställd personal. Detta eftersom mycket tidigare forskning kring ämnet är av kvantitativ art och inriktad på att attrahera potentiella rekryter snarare än redan anställd personal. Denna studie jämför även likheter och skillnader mellan chefer och personal. För att undersöka hur en organisation kan attrahera redan anställd personal tas avstamp i hur tidigare forskning redogör för hur fenomenet employer brand image används. Den teoretiska utgångspunkten för studien är att individer i sociala interaktioner gör utbyten där något ges och fås.

This is a two years master?s thesis that studies five libraries. The purpose with the paper was to look at a specific material and study how it expresses itself around the architecture of the buildings, an if the descriptions were different depending on the library, public library or university library. The conclusion is that the ways of describing the library buildings have varied; depending on one part time and one part evolution. The way library buildings look and have been used has changed over time also, and as well how people perceive and talk, or in this case write about them..

The ever-evolving information technology gives users more opportunities, but also put higher demands on them. The digital agenda of the state and society clarifies the objectives and effects academic libraries? development. E-books influence the development of organizational, economic, legal and political perspectives. At the University Library in Gävle work is ongoing. The process is controlled by the acquisition policy which makes it clear that e-books should be purchased if possible.

The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.

Det är idag vanligt med företag som använder sitt befintliga varumärke för att nå nya målgrupper för att öka sin lönsamhet. Ett sätt att göra detta är att introducera produkter i en ny prisklass, en så kallad vertikal brand extension. Problemet är det att det är oklart exakt hur detta påverkar konsumenternas uppfattning om varumärket och vilka faktorer som spelar roll. Denna uppsats behandlar prestigens påverkan på konsumenternas uppfattning av varumärket vid en vertikal brand extension för företag inom den högteknologiska sektorn.Anledningen bakom att vi har begränsat oss till den högteknologiska sektorn är att det saknas empiriska undersökningar som behandlat denna bransch. All föregående datainsamling och analysering har tidigare behandlat för många branscher samtidigt vilket lett till ett resultat som inte nödvändigtvis är rättvisande för den högteknologiska.

There are many aspects which must be taken into consideration when studying individuals? need of exercise. The study investigates if impulsivity and Health Locus of Control affect the continuity of physical practise. The main presumption was that individuals with high impulsivity, high Powerful Others and high Chance Health Locus of Control, would have a significantly harder time to maintain a continuous physical activity. The survey used two standardized tests to measure impulsivity and Health Locus of Control and in order to be able to measure the insensitivity and the periodicity of physical exercise, a test was developed by the authors.

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

Librarians like to think that libraries contribute substantially to the progress of research. However, libraries still seem to have serious problems getting integrated in their parent organization on equal terms with other parts of that organization. The degree of integration of the library is thus the main topic of this thesis and the purpose is to examine how the interaction between librarians and scientists is formed and can be developed. That issue leads to concrete questions concerning what part librarians play in the scientists work and which factors influence the cooperation or lack of cooperation. We have chosen, for reasons of comparison, to make two case studies; one is a branch of a university library and the other is a library in a large pharmaceutical company.

Målet med denna uppsats är att se vilka författningar som gör sig gällande vid planering, byggande och drift av en vägtunnel, främst med avseende på samråd men även brand och personsäkerhet. Processen kring att planera en tunnel är väl reglerad och innefattar många lagar. Väglagen (1971:948) reglerar om planprocessen, när de olika stegen ska utföras, vad de ska innehålla samt när och med vilka samråd ska ske. Miljöbalken (1998:808) reglerar främst att en miljökonsekvensbeskrivning ska utföras och godkännas, men innehåller även generella regler om förebyggande skyddsåtgärder. Plan- och bygglagen (1987:10) görs också gällande vid planeringen av en vägtunnel med avseende på detaljplaner och Länsstyrelsens tillsyn över plan- och byggnadsväsendet i länet.

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The institution of Engineering Sciences at Uppsala University in cooperation with Umea? University is working on a project where they will examine the decision-making in extreme situations. A part of this project is to investigate leadership in high altitudes expeditions.This report will discusses the type of leadership used in high altitudes expeditions. Then, to examine how well you can use it in companies and organizations, and the ability to prevent company?s disasters with this kind of leadership.This is done by studying different company?s stories, where they gone bankrupt or fallen into a deep crisis.