Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

AbstractTitle: It is not necessary to be the best, but I don?t want to be average Author: Maja Benca & Emma Ender Tutor: Hedvig EkerwaldPurpose: The purpose of this thesis was to identify the subjective experiences of stressors and demands of law students of Uppsala University. Beyond these problems, this thesis was also identifying if there was a balance or conflict between social life and studies from a social psychological perspective. This essay is based on five key questions: How does the subjective experience of stress and demands affect the interviewed law students? How do the interviewed law students handle the stress and demands in their studies and in everyday life? Do the interviewed law students consider there is a balance between social life and studies? How do the law students want to present themselves in front of classmates and teachers? What do the interviewed law students consider to be the main goal in life? Method/Material: The material used in this thesis consists of a total of ten interviews with law students of Uppsala University, five women and five men in the ages of 20 - 32.

The aim of this Master?s thesis is to examine in what way library users are depicted on images at two academic libraries; the University College of Borås Library & Learning Resources (BLR) and the Gothenburg University Library (GUB). 62 images, from websites and information brochures, are analyzed and the main questions are: How are users represented on images? What activities are shown? What is the difference between BLR and GUB? How can the consequences of the representations be understood? Little is currently known in the LIS-field about how images work as constructors of the social reality. The theoretical and methodological point of departure of the study is discourse analysis, new institutional theory and picture analysis.

?Historiska Bakverk? is a project about different pastries from a historiacal perspective.The goal was to create illustrations and typography inspired by differentpastries, in order to communicate something about their history and what layunderneath. The project aimed to highlight, understand and acknowlage thepastries as an important part of our history and cultural heritage. Importantquestions I have dealt with throughout the project was in what way the pastriestell us about our history, how it has changed them through time. The result, aseries of posters for croissant, doughnut and pretzel, are a combination of boththeir history and my own experience of them.

Since the beginning of the 21st century the Open Access-movement, which advocates free online distribution of scholarly information, has gained momentum. Authors can provide Open Access to their work in two main ways: by depositing a copy of their research output in an e-print archive and by publishing in Open Access journals. During the past few years, universities and other research institutions throughout the world have established institutional repositories to manage, preserve and provide access to the intellectual output of the university/research institution. The purpose of this master?s thesis is to describe the implementation of an institutional repository at the Swedish University College of Borås.

In recent years the interest for ethics has increased exponentially. It has become more and more common with the ethic rules and guiding of principles within the business world, both in companies and in different professional groups. Auditors face difficulties and have to deal with different ethical problems where ethics and morality is taken up. It is important that accountants can react in a legal and correct manner. To become an accountant a person should have gone through college or university where the schools have some responsibility to provide the student with basic ethics course for a accounting education.The main aim with our paper is based on the theories of Lawrence Kohlberg about ethical development investigation potential differences in the ethical reasoning among student who are in first or last year of the studies with orientation in accounting.

AbstractTitle:A study of the internal communication at The Swedish Department of Taxes (En studie av den interna kommunikationen på Skatteverket)Number of pages: 36 (52 including enclosures)Author: Emma KreüTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Atumn 2006University: Division of Media and Communication, Department of Information Sciense,Uppsala UniversityPurpose/Aim: To resarch the internal communication within The Swedish Department of Taxes and the relationship between information sender and reciver.Material/Method: By contedning critical discourse analysis on The Swedish Department of Taxes? policy for internal communication and accomplish interviews with co-wokers in position of reciving information, in position of sending information and section managers.Main Results: The co-workers in position of reciving information felt they had a good communicational relastionship with their closest section manager, but not with the upper management.Keywords: Internal communication, communicational leadership, organizational communication..

Uppsatsen "Flytta eller stanna" är en komparativ studie om studenters inställning till att flytta från eller stanna kvar på studieorten. Undersökningen är genomförd på Karlstads universitet och University of Limerick. Uppsatsens syfte är att undersöka vad universitetsstudenter har för inställning till att flytta från eller stanna kvar på studieorten efter avslutade studier. Studiens respondenter är sistaårs studenter inom tekniska och humaniora ämnen. Vi vill försöka förstå och förklara studenters inställning.

The aim of our bachelor thesis was to study how the personnel incharge of the mobile websites at two University Libraries and thestudents at those Universities viewed the mobile websites, and iftheir views in any way differed.Our research questions were:Why have the examined Libraries chosen to offer mobilewebsites?How do the students at the examined Universities experience anduse respective mobile website?Are there differences between the staff?s intentions with themobile websites and how they are used and experienced by thestudents, and how could they be explained?Semistructured interviews were conducted with six staff membersresponsible for the mobile websites and eleven students that hadexperience in using these. The theoretical framework for thisthesis consists of Klasson?s three models for University Librarianspersonas, and the parts of Rogers theory about diffusion ofinnovations that concerns the attributes of innovations and thecommunication channels.The result of the study indicates that there are some differencesabout how the students use and experience the mobile websitesand the staffs intentions for them. The students required contentwhich the staff had discarded.

AbstractTitle: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik ?PR konsulternas roll i svensk politik)Number of pages: 34Author: Andia GhafouriTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.Material/Method: Interviews with PR peopleMain results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples? ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don?t.Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks.

Umeå University currently uses two Course Management System, Moodle and Sakai (Cambro). Both Moodle and Sakai are based on open source code and are today the two more popular choices among Swedish Universities. They both have different strengths and weaknesses both from a technical perspective and a user perspective. This can create problems for a course responsible/teacher when it comes to planning the course structure at a distance course but also when planning the course structure on a campus course that uses a Course Management System. With this as my starting point my formulations of questions become:How do the Course Management Systems that Umeå University uses differs, both from a technical perspective and user perspective?What possibilities is there in the Course Management Systems to use a different Course Structure?Is there a noticeable difference on the view of Course Management System of teachers and students at different departments?The purpose with my essay is to create a basis that course responsible/teacher can use to plan the course structure.

Background: The purpose of the present study was to investigate the prevalence and characteristics of deliberate self-harm in a Swedish University population.Method: A random sample of first year students at University of Kalmar was invited to participate in an Internet-based survey in the autumn of 2007. A total of 139 (53,1 %) completed the anonymous survey.Results: The results showed that 25,2 % (n=35) of the students reported having engaged in some kind of deliberate self-harm at least once, and deliberate self-harm was endorsed by 7,9 % within the past year. The most frequently procedures to self-harm were to tear, carve or pinch self, cutting skin and hitting self on purpose. 37,1 % reported that they had told no one about their self-injurious behaviors and 36,4 % significantly reported that they had no one they trusted and who they could talk to if they were concerned about something. Students with self-injurious behavior were also more likely to report a history of emotional, sexual and/or physical abuse, alcohol and drug use, cut classes and questioning their sexual orientation.Conclusions: Findings suggest that self-harm is associated with risk factors and that self-injury is not only associated with adolescence but also with adulthood.

There are about 3 500 churches protected under the Heritage Conservation Act in Sweden today. These churches still belong to living congregations that want to be able to adapt them to the needs of today, just like people have done throughout history. But since the churches are protected, the congregations have to apply for a permit and that is not always given. This can lead to frustration, and you can sometimes hear representatives of the church express the view that antiquarian authorities are enemies that oppose the church. On the other hand we have the antiquarian authorities that, in a way, have to act as advocates for generations to come and make sure that there is a cultural heritage preserved for them when they grow up.

Title: To sell the country of Lagom: a study of the Swedish Institute?s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute?s branding of Sweden. We have explored if the branding is consistent with the picture that Swedes generally have of themselves and Sweden, and also looked at which consequences differences in this picture may have. Method/Material: Semiotic analysis and interviewMain Results: The results of the thesis shows that SI?s branded image of Sweden agree with the picture that Swedes have of themselves and Sweden.

SummaryThe numbers of students in higher education with foreign background are still lower than expected. The universities around the country are increasingly committed to attract students among this group. Many of investments and researches have been done to explore new approaches. There is need to understand how students evaluate their choices. These studies will help marketing the educations which are more responsive to student's expectations.