Varumärken är viktiga för företags vara eller icke vara. Ett företag vars varumärke är dåligt eller döende kan gå samma öde till mötes som varumärket. Därför är det förvånande att, enligt en undersökning gjord av en varumärkesbyrå publicerad i en branschtidning, marknads- och informationschefer i Stockholm har dålig koll på sitt varumärke. I vår studie undersöks vilka problem som kundföretag oftast har när de söker hjälp av en varumärkesbyrå. Vi försöker sedan att identifiera varför, och möjliga lösningar för att lösa eller förminska dessa problem.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

Som en effekt av den ökade konkurrensen och de möjligheter som globaliseringen och utvecklingen av IT medger har det blivit allt vanligare att industriföretag outsourcar delar av sin verksamhet. När en funktion flyttas ut från företaget är väl fungerande kommunikation mellan funktionen och övrig verksamhet väsentligt för ett lyckat samarbete.Denna kandidatuppsats kommer att söka svar på hur företag som använder sig av outsourcing kommunicerar med sina underleverantörer som är placerade i andra länder, samt vilka kommunikationsproblem som kan uppstå. Studien avgränsar sig till väletablerade och stora företag vilka har sin kärnverksamhet i Stockholm.För att besvara frågeställningen genomförs semistrukturella kvalitativa intervjuer på åtta företag. Frågorna i intervjuerna ställs med utgångspunkt från frågeställningen samt utifrån studiens teoretiska referensram. Denna rapport är en delstudie som främst fokuserar på två av de åtta företagen.Det första företaget som presenteras i uppsatsen är Ericsson.

An important task for project managers in multi-project environments is to effectively choose the right people to the project team. For organizations, it means being able to prioritize and plan human resources among the various projects running in parallel. The purpose of this paper is to describe how a project manager in multi-project environments looks at the allocation of people in their projects. We did our research through literature reviews and interviews with seven project managers.The research shows that the studied organizations highlight both the expertise and the personal factors in an election. They do not use any specific personality test to identify their staff.

Medieföretaget AB is a Swedish Media Company that covers several different business areas.The company daily produces one of the biggest newspapers in Sweden and publishes editorialnews on one of the country?s most visited news homepage. The company also has smallerfirms that produce new business models. Due to big changes in the media climate over theworld and a new company management team the company in November 2008 started adepartment for innovation. The main purpose of the department was to create a structuredway for managing ideas and to promote innovation.

Background: Studies have shown that 66 children and teenagers in Sweden suffers from brain tumor every year. Children and teenagers who can´t participate in the regular school for a longer time for whatever reason, have by the school law the right to education in hospitals or institutions. Education that take place in other places than school most try to follow the same guidelines as his/hers usual school.  This applies to students in elementary school, compulsory school, special school, Sami school, secondary school and upper secondary school.Purpose:  The purpose of this study was to find out how three teachers at a hospital school plans their work with children in grade from 1 to 3, who suffer from cancer, especially brain tumor.  How can the teachers at the hospital school plan and organize their teaching so that it´s possible for the children whit brain tumor to feel as normal as possible. How does the common work between the consultant nurse, teachers at the hospitals and their ordinary school prevent the children to feel like an outsider?Method: I have chosen to do a qualitative study followed by three interviews whit three informants who works at a hospital school.

Purpose of this study is to describe and analyze school social work in rural area and being alone in social work at the school welfare/health team and how this affects the individual, professionally and privately.The theoretical framework highlights the empirical data through Goffman's dramaturgical perspective. The study highlights school social workers role on the scene as Goffman divided as the front and rear arena and how school social worker find strategies to cope with it alone work it takes to be a counselor in rural areas.One way to handle her role involves acting in one of the following three characters: the self-employed, infiltrator and tough guy.The study describes how the social worker harboring the stress in the profession; through recovery - physical and mental, on the back stage, backstage.On stage there are other players such as student health team, which also acts and affect what happens on the front stage.School social workers are working hard to position itself in relation to other professions in student welfare/health team and to have a mandate to act.In the analysis, it appears that the school social workers want a clearer role profession/ occupation profession and mandate to act, which may be complicated by today is the only counselor in student welfare/health team lacking identity. There is also a desire for further/ continuing education, but this is seen as an organizational pitfall when the manager does not have the same educational background as school social worker.Ultimately, it is the peripatetic life as a social worker at the school who is considered the most exhausting part of the work as a school social worker in a rural area. There is a great desire among the interviewed school social workers to have fewer schools to relate to and work on..

Föreliggande studie syftar till att i en kommun undersöka förvaltningars allmänna upplevelser och åsikter kring samverkan och kommunikation som sker mellan dem och arbetsgivarenheten. Vi har i studien valt att med en kvalitativ ansats inhämta empiriskt material genom att genomföra intervjuer med nio respondenter fördelat på olika förvaltningar inom organisationen.Genom kvalitativa intervjuer har fyra frågeställningar besvarats. För det första vilka åsikter och uppfattningar förvaltningarna har på samverkan mellan dem och arbetsgivarenheten. För det andra vilka åsikter och uppfattningar förvaltningarna har på kommunikationen mellan dem och arbetsgivarenheten. Det tredje vilka positiva samt negativa faktorer som förvaltningarna upplever att det finns kring samverkan och kommunikation mellan dem och arbetsgivarenheten.

Background: Oil is the most dominating source of energy of today, it constitutes for more than 40 per cent of the worlds total energy consumption. This together with the fact that stock in oil companies has soared on the stock exchanges around the world makes oil a very interesting topic to write within. In order to gain knowledge in how to value oil companies, the authors will collect information from theory and through a questionnaire. By applying the information gathered to three companies listed on the Stockholm Stock Exchange the authors will reach an objective picture of valuation of oil companies.Purpose: To investigate how shares of stock are valuated in the oil exploring and producing industry, and what specific measures and metrics that are used in the valuation of stocks in Exploring and Producing (E&P) companies.Method: By using a qualitative approach for this thesis, the authors will investigate how the valuation of oil companies works and what measures that should be applied. The authors will use a part descriptive and part explorative study.

Aim: The aim of this study was to describe intensive care nurses? experiences communicating with patients during mechanical ventilation.Methods/design: A qualitative interview study. Interviews where analyzed using descriptive content analysisSetting: Nine intensive care nurses from two different intensive care units were interviewed using a semi structured interview guide.Background: Past research has shown that patients during mechanical ventilation in the intensive care unit, feel very vulnerable and the helplessness of being unable to speak. These patients feels that they are completely dependent on the nurses and their competence. It has been shown to be very important that the patient feels included, acknowledged and respected.Results: The analyzed data resulted in a theme; through communication strive to preserve patients´ dignity and three main categories; create relationship to the patient, minimize patients´ vulnerability and don´t give up.

BACKGROUND The economic crimes related to the taxation authorities (SKM), aim at evading paying taxes and/or wrongly obtaining tax revenue. SKM has noticed that many newly established companies have intended to be carried on, only for a short period of time and with the aim of generating grant-revenues and in the meantime omit to pay or wrongly account for taxes. SKM wants to investigate the possibilities to develop a method of analysis to identify those corporations. PURPOSE The purpose of this essay is to make a survey of, and identify companies, who fail in their obligations concerning income-tax return and paying taxes and charges and to try to see what is characteristic for those companies in order to find out a method of analysis. Further a study of literature will be done especially concerning who will commit economic crimes and the reasons why they do it.

The main purpose of this project was to make a survey of the steam and electricity consumption at Akzo Nobel Functional Chemistry AB and give suggestions of how to minimize them. These three different areas were focused on. First to make a survey of all the most important consumers, second to find the electricity consumption of the air compressors and the amount of waste heat produced from them. The third area was to calculate a model of how much fresh water that is used during a cooling sequence in the water based heating/cooling system of the reactors and give a suggestion of a suitable reuse for this water.The main result is a total survey of the energy consumption in steam and electricity. The survey shows that the second largest group after drying is heating of ventilation which gives big potentials of reducing the total steam consumption if there is a way of being self supporting in ventilation heat.

Studiens övergripande syfte var att undersöka några chefers attityder till en personalsatsning ämnad för att uppnå bättre arbetsklimat och hälsa i en organisation, vidare var syftet att med utgångspunkt ur dessa chefers attityder till personalsatsningen undersöka möjligheter till hur personalsatsningen och dess verksamhet skulle kunna få ett starkare genomslag i den aktuella organisationen. Studien presenterar inledningsvis en forskningsöversikt över de delar som verksamheten skulle kunna beskrivas utifrån, där behandlas begreppen fritid, gemenskap, hälsofrämjande, engagemang, ledarens roll som förebild och normbildare i företaget liksom det för studien centrala begreppet attityder. Studien är en fallstudie i ett av Nordens ledande företag inom bygg och anläggning där kvalitativa intervjuer har genomförts med åtta chefer inom det aktuella företaget för att samla in det empiriska materialet. Resultatet visade att de intervjuade chefernas syn på personalsatsningen och dess verksamhet är positiv, dock skiljer sig deras syn på och deras faktiska engagemang i verksamheten och dess aktiviteter åt. Resultatet presenteras i form av fyra övergripande områden: perspektiv på personalsatsningen, engagemang och delaktighet, framtidsmöjligheter och attityder till verksamheten.

Background: Examinations with the intent to assess neurological functions and level of conciousness are common in neurocritical care, but the effect on the patient is not entirely researched.Aim: The purpose of this study was to describe the patient?s situation at the neurological wake-up test concerning the environment, nursing interventions and the possibility given the patient to become awake, and if these conditions affect the outcome of the wake-up test.Methods: A quantitative observational study took place at a neurocritical care unit, where 20 patients were observed from interruption of sedation to the neurological assessment, which was performed by a neurosurgeon or a specialized critical care registered nurse. Nursing interventions, environmental factors and physiological parameters were documented.Result: Twelve intervention varieties to control patients? physiological parameters were used. CPP > 80 mmHg was found in 90 % of observations.

Background and discussion of the problem: In the staffing company business a unique situation exists because of the three part relation between the staffing company, the users of the staffing companies? services, and the consultants employed by the staffing company. To over bridge the conflicting objectives of the staffing company and the consultant incentive systems are designed. Research question: What effects on the consultants? effort direction do the staffing managers expect of the formal or informal incentive system? Method: The authors have found that a suitable method for the thesis is a survey study.