Inledning: I dagens matbutiker är utbudet av produkter stort, vilket kan göra det svårare för konsumenter att veta vad de skall köpa. Vid val av småbladssallat, kan det vara svårt att veta vad som skiljer de olika sorterna åt och vad de bäst kan användas till. Att beskriva sallaternas smaker och dofter med ord kan hjälpa konsumenterna att välja. Syftet med studien var att undersöka effekten av sensoriska beskrivningar i valet av småbladssallat hos konsumenter. Metod och material: Den metod som användes var observation och genomfördes på 59 respondenter.

Material handling is a term that includes all kinds of handling of material from a raw product to a finished one. ABB is active in the following segments; foundry, packaging and palletizing, metal industry and plastics industry.The demands for efficiency and reliability have been set very high in the industrial sector. Optimizing of the material handling will give the company higher cost-effectiveness. Around the robot there are different kinds of material flows, to optimize the cycle time, consisting of carriages combined in different ways.Motion Control is a complex system with main functions such as; positioning, synchronizing, indexing and more. The products in the system need to cooperate to make these functions possible therefore integration of motor- and servo products are important.

The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.

This essay seeks to explore which country´s laws should be applied when a dispute concerning damages in non-contractual obligations arises från illegal copying. In Europe today we have merely a few documented laws regarding choice of law concerning illegal copying. Thus, a proposition regarding a regulation which shall control the choice of laws applied on disputes in non-contractual obligations has been prepared. Another main reason for the existence of such a regulation is the need for a united set of laws to enable recognition of other countries´ judgments in Europe. This proposal will be called the Rome II-regulation.

It has been even more important in the forest sector in recent years to look at the whole chain from suppliers to end users, to improve operations and improve performance and the profits of the company. The research and development have been concentrated on the buyer?s market and product development, probably because this research has capability to give an increased cash flow. But to obtain stability and continuity in the production and selling units, the suppliers should also be investigated. The aim of this thesis is to study a one company's existing suppliers of roundwood and investigate the differences and attitudes they have about the company offerings.

Ökande konkurrens mellan företag har gjort att det blir allt viktigare att profilera organisationen som en attraktiv arbetsgivare för att på så sätt kunna attrahera kompetent personal så att företaget kan bibehålla positionen på marknaden.Studiens syfte har varit att få kunskap om hur processerna kring arbetsgivarvarumärket bedrivs, vilka fördelar som anställda uppfattar att en anställning i företaget innebär samt vad företaget behöver arbeta med för att attrahera framtida personal. 43 webbaserade enkäter med personalen, 12 enkäter med högskoleklass tillhörande målgruppen, 2 kvalitativa intervjuer med HR-personal samt 44 miniintervjuer med potentiell framtida personal har genomförts för att besvara följande frågor: hur arbetar organisationen med employer branding? hur upplever de anställda organisationens EVP? och vad efterfrågar potentiella medarbetare hos en framtida arbetsgivare?Resultaten visar brister i det strategiska arbetet kring employer branding processerna. En lyckad intern strategi har medfört stark organisationskultur och organisationsidentitet som skapat lojalitet gentemot arbetsgivarvarumärket hos de anställda. Den externa strategin särskiljer dock inte arbetsgivarvarumärket från varumärket, och ett starkt EVP saknas då identitet, profil och image inte överensstämmer.Nyckelord: Arbetsgivarvarumärket, Employer branding, Employee value proposition, attrahera personal, privat organisation.

The overall purpose with this study was to examine the influence elderly people have over their granted home help. Specifically, the aim was to examine in what extent the image of the elderly as a unique individual emerges in the plans where the home help is described [?genomförandeplaner?]. A plan which is personally designed is used as an indicator of personal influence. A text analysis inspired by Michel Foucault?s discourse concept, was carried out and the study adopts the concepts standardization and categorization as well as the theory of ?Sense of coherence?.

Det ena syftet med uppsatsen var att jämföra de två propositionerna om terrorism från 1973 och 2001 med avseende på de tre frågorna: Vad är terrorism? Vad orsakar terrorism? Hur skall terrorism bekämpas?Det andra syftet var att undersöka riksdagsledamöternas reaktioner på de två propositionerna genom att studera de motioner som inlämnats med synpunkter på propositionerna.Med utgångspunkt från det första syftet har propositionerna från 1973 och 2001 presenterats. Varje presentation har inletts med historisk bakgrund som har fokuserat på den dåtida situation, som föranlett regeringen att förelägga riksdagen de två propositionerna just åren 1973 och 2001. I 1973 års proposition framgår som en självklarhet att svenskar aldrig kunde vara terrorister. Terroristerna var däremot alltid utlänningar som använde Sverige till att utföra terrorhandlingar i, för att därmed väcka uppmärksamhet på problem i sina egna hemländer.Sedan har samtliga motioner med anledning av propositionen 1973 presenterats. Där har olika synpunkter på nämnda proposition förts fram.

Med start den första juli 2007 halverades arbetsgivaravgiften för ungdomar som vid årets ingång fyllt 18 med inte 25 år för att underlätta för dessa att ta sig in på arbetsmarknaden. Utifrån detta är syftet med uppsatsen att undersöka huruvida detaljhandelns arbetsgivare anställer fler ungdomar som vid årets ingång fyllt 18 men inte 25 år som en direkt följd av arbetsgivaravgiftssänkningen. För att kunna undersöka detta har vi framför allt tittat närmre på propositionen (2006/07:84) som lagen bygger på samt remissvaren på denna. Därutöver har vi också tagit in en proposition från 2008 där regeringen föreslår en utvidgning av åldersintervallet och en kraftigare nedsättning av arbetsgivaravgiften samt tidigare forskning. Undersökningen har utförts genom en kvalitativ studie där åtta personer inom detaljhandeln har intervjuats.

The aim with our paper has been to get a picture of which factors one of the heterogeneous group that we've chosen of old persons, 75-90 years, in Scania, in south Sweden, have experienced to be of importance for their life quality today and what they wish to preserve of their actual life style when they eventually shall use the elderly care. Also how their individual life course has influenced their experience of the quality of life.We found this subject interesting as the group of old people in the society is constantly increasing and when the group becomes bigger, then greater demands will be put on the elderly care. We have proceeded from a standpoint that all people are unique individuals and that people become what they are from their life histories and from the choices they have made during their life. We have used the life course theory that says that one should see the individual in his/her wholeness and the whole life history of a person in order to understand him/her. We have also studied earlier research concerning the different determinants of the life quality.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

This report is about logistic efficiency in companies without own production. The authors have interviewed employees working at two companies, Telias store in Skärholmen and Orion Diagnostica AB. The purpose of the report is to find out which logistic functions the two companies are using to create efficiency.Today?s markets are more global. Different parts of a product can be made in different parts of the world.

As the environmental requirements on businesses increase from various stakeholders, the incentives for businesses to work more with environmental issues also increase. Historically, the requirements were focusing on companies with direct emissions from operations. Lately, the environmental impacts that occur indirectly as results of corporate activities have become more topical. Companies and organizations that mainly offer services often have a greater indirect than direct environmental impact. This is because they are affecting third parties, which in turn have a direct environmental impact.

This thesis project has focused on studying ÅF?s business concept Energy Collaboration, which is their way of selling energy efficiency services. Thereforeongoing projects have been analyzed. The purpose was to determine achieved energy efficiency, costs and profitability for the studied projects. It was concluded that the Energy Collaboration is a good way of selling energy efficiency services, since the customer takes no risk and energy savings of about 15-25 % can be achieved with simple measures.

Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.