ForskningsfrågorHur kommer företag att arbeta med showrooms och pop-up butiker i framtiden?Hur ska företag integrera sina olika försäljningskanaler för att behålla en stark position på marknaden?Syfte Syftet med uppsatsen är att undersöka hur detaljhandeln kommer att utvecklas i framtiden genom användandet av nya kreativa försäljningskanaler, för att nå nya samt redan befintliga kunder. Vidare syftar uppsatsen till att undersöka vikten av att företagens olika försäljningskanaler är integrerade för att kunna möta kundernas efterfrågan. Syftet är även att skapa en förståelse utifrån hur företag, genom sin kanalintegration, kommer att få konkurrensfördelar på marknaden.Metod Uppsatsen är skriven med en kvalitativ forskningsmetod som har en induktiv ansats med deduktiva inslag. Vi har under studien insamlat empirisk data genom semistrukturerade intervjuer samt två fokusgrupper.Slutsats I denna studie kommer vi fram till att pop-up butiker är ett fenomen som kommer bli allt vanligare, då det är en försäljningskanal som har många fördelar.

This thesis studies the indirect effects of Europeanization on national political parties. I argue that Europeanization has affected the way national parties operate, and communicate with the voters, by restricting the national policy space through increased economic and political integration. Furthermore, I argue that the impact of Europeanization is likely to be reflected in electoral manifestos and changed patterns of party competition. Accordingly, Europeanization is hypothesized to change party rhetoric in a cartel-like manner by diminishing voters? expectations, and also by avoiding EU-affairs in electoral manifestos. The hypothesis suggests, moreover, that Europeanization is reflected in convergence among parties regarding the rhetoric concerning EU-affairs. The purpose of the thesis is to examine to what extent the rhetoric concerning EU-affairs has changed in electoral manifestos sinceSwedenjoined the European Union in 1995.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

This study has examined if importation of waste for energy recovery can reduce the climate impacts of Waste Management Systems. Using Systems Analysis this study will try to examine the complex waste systems in a systematical and strictly logical way to see how these systems interact and affect each other. Specifically examining the climate impact of waste management systems in England. The traditional way of handling waste in England is through Landfills. Land filling leads to emissions of the greenhouse gas Methane. The EU has put in place a landfill directive that is supposed to lead the member states away from land filling as a method of waste management. Today in Sweden there is a competition for the waste available for incineration. The worsening economical situation together with less product packaging and an increase in source separation leads to a lack of waste available for incineration.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.

To have motivated employees is important for companies so that they are able to keep valuable competence within the organization. This report treats a relatively new concept for increasing the motivation of employees. It is however, a concept that gets more and more attention. It is called gamification.Gamification is defined as ?using game design elements in non-gaming contexts?, i.e.

The purpose of the study is to investigate how much interest media has shown selected topics in the corporate governance systems in Germany and Sweden. The four selected aspects are: ownership structure, employee representation on the boards, disclosure of board members? compensation and female directors on the boards. The reasons for and consequences of the similarities and differences will also be discussed. The German and Swedish corporate governance systems construct the key basis of the study, emphasised on the four chosen aspects.

This study examines how the local rescue services relate to the brand of the rescue service and the concept of brand management. To understand the attitudes against the brand and brand management, empirical data, theoretical modelling of brand and current laws have been discussed together in a try to get an overview how the rescue services practically works with the brand. The study results are based on a questionnaire survey and qualitative semi-structured interviews. The survey was sent to employees working with the communication of the rescue service. The interviews were held with two employees working with the communication of the rescue service and two fire chiefs.

The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and stay competitive. This paper focuses on service development at Scandinavian Airlines. The aim of this case study is to examine the sources of information used in service development and new service development at Scandinavian Airlines. Further the aim is to examine whether information derived from customers can be shown to play a more important role in either service development or new service development.

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

The aim of this present study was to determine and evaluate whether the presence of brooktrout (Salvelinus fontinalis) and sediment load may be a threat against the reproduction anddistribution of freshwater pearl mussel (Margaritifera margaritifera) in a creek located innorthern Sweden. Freshwater pearl mussel is an endangered species and is dependent ofbrown trout (Salmo trutta) to reproduce. Therefore there are concerns of indirect effects onthe population of pearl mussel by competition between brown trout and brook trout. Ditchesfrom a nearby gravel road have been fixed to lower the sediment load into the creek. I tried toevaluate this action plan.

The purpose of this degree project is to give an overview of the planning system of four Swedish forest companies. The involved companies are ATA TIMBER, SYDVED, BERGS SKOG and VIDA SKOG. The study is based on information from a literature study and by interviews with personals from the four companies. Each company is described to get a better insight of the companies work and what potential they have. The description of the planning process comes after that. The companies are described separate from each other and will be compared later in this essay.

It is becoming increasingly important for companies to meet customer demands due to intense competition in today's global market, that forcing companies to improve their offerings and become better at managing their supply chain (Shen et al., 2006).  Long lead times can be reduced by using different methods and strategies shows various researches. Lead times occur in the planning, production, inventories and handling of products (Treville et al., 2003).The aim of the study is to develop a method to analyze the factors that affect the length of internal delivery lead time in manufacturing companies. The method also included suggestions for reducing delivery lead-time to internal customers.The main factors that influenced the length of the on delivery lead times has summarized to make a selection among the factors that can have the most significant impact. The selected elements will be used as a method to analyze how these areas affect a company?s length on internal delivery lead times.The study shows that the causes of the long delivery lead times was the location of the customer order point, uncertain forecasts, long material and production planning time, and long waits in the production and storage.The delivery lead time, according to this report?s suggested improvements reduced by centralizing CODP and makes more reliable forecasts.

During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.