Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

While the technological infrastructure that enables collaboration between municipalities, counties and private health care providers improves, so does the need for health-care providers to gain access to the right patient journal at the right time. For doctors, nurses and other health-care organization employees this goal is achieved by NPÖ, National Patient Summary. NPÖ effectively enables health-care records to be shared across organizational boundaries. This thesis is based on a demand by a mobile application that can give district nurses access to health-care records wherever they are.This thesis describes the development of a prototype of a mobile application aimed for NPÖ. This includes investigating a suitable mobile platform, investigating available card readers for reading electronic identification from SITHS cards and the ability to connect to external services such as NPÖ.

The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.

The following thesis concerns the conceptualization of openness within the open access movement. Open accesscan be understood as a phenomenon or a movement that aims at changing the current system of scholarly communication.Consequentially, the movements goals arose in relation to the escalating serials crisis in scholarly communicationand the increasing power of commercial publishers. The purpose of the thesis is to study three centralopen access declarations with the aim of uncovering the different conceptualizations of openness found withinthese texts. Leaning on the theoretical position known as actor-network theory, the declarations role within a surroundingnetwork is explored by focusing on how openness as a concept has been produced and reproduced bycentral actors. Two overarching questions frames the study: How is openness conceptualized within the declarations?And how can openness, as a concept, be understood as an effect generated by a larger network?The first part of the study focuses on the first question.

In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.

Introduction : Structural cardiac malformations affects 0.8-1% of children born worldwide, in Sweden 800-1000 children per year. Most children with congenital heart disease and their families will have frequent and lifelong contact with highly specialized care. Awareness of the parents experience is crucial in order to improve the nursing care. These experiences will be illustrated using a theoretical model of family-based nursing. Aim: The aim of this study was to describe experiences of being a parent to a child with a congenital heart disease.

Dagens företag befinner sig i komplexa nätverk av interagerande företag, då de tillsammans kan nå ett högre värde. Varje interaktion innebär att företagen delger information, detta kan ske elektroniskt via Electronic Data Interchange, EDI, (Johansson, 1994). Sättet att styra och leda EDI har blivit en nyckelfaktor hos de flesta IS (Informations System) chefer. EDI-prestationer skiljer sig ofta företag emellan och därför är det viktigt att förstå vilka faktorer som påverkar EDI-utförandet (Lee & Lim, 2003). Syftet med denna studie är att beskriva hur EDI-prestation påverkas vid en fusion av två företag och hur företag kan arbeta proaktivt för att EDI-prestationen skall utvecklas. Studien är en kvalitativ fallstudie, på företaget X som befinner sig i stundande fusionsarbete, en deduktiv ansats har tillämpats.

Micronic Mydata AB utvecklar och tillverkar maskiner för att automatisk montera elektroniska komponenter på kretskort, s.k. ?Pick and place? (PnP) maskiner. Komponenterna blir lokaliserade och inspekterade optiskt innan de monteras på kretskorten, för att säkerhetsställa att de monteras korrekt och inte är skadade. En komponent kan t.ex.

EDI är en förkortning för Electronic Data Interchange, vilket på svenska kan översättas till elektronisk datautväxling. Med detta avses överföring av strukturerat data, genom överenskommen meddelandestandard, på elektronisk väg från en datamaskin till en annan. EDI används främst till att förenkla handeln mellan kunder och leverantörer. Av denna anledning såg Sandvik Coromant ett intresse i att undersöka vilka fördelar som kunde erhållas hos företaget vid ett införande av EDI mot företagets leverantörer. Syftet med detta examensarbete är att undersöka om Sandvik Coromant bör införa EDI mot sina leverantörer.

Husaberg Scandinavia AB is a company producing and developing a range of motorcycles for both on- and off-road use. Husaberg provided the project group with a task of developing an entirely new way of operating the sequential transmission that can be found in today?s motorcycles. The target was to bring the product from idea to a functional prototype ready for further tests. Operation of the motorcycles transmission is today made by a foot pedal placed on the left hand side of the bike.

Örebro UniversityDepartment of Social SciencesSociology and social psychology, Continuation course, 61-90 p.Essay 15 p, Spring -08.Title: ?Youth (work)seekers?Author: Karolina LindellAbstractThis essay focuses on young people?s social background when they apply for their first job. I have interviewed four young people from a small town in Sweden, to see how social background and identity affects their vital conditions in general. I?m interested understanding the relationship between structure and agency.

Tractors of today come equipped with a CAN-system. A CAN-system sends information from sensors to electronic control units who process the signals. The sensors measure several interesting parameters such as force, pressure and speed for various components of the tractor. This thesis discuss a force sensor which is placed in the pivot of the tractors three point linkage, the sensor measure the horizontal reaction force from the load that the tractor is exposed to. Signals from this sensor can be used to measure the force from any implement that the tractor is exposed to during an operation.

Dagens elektroniska patientjournalsystem har begränsade möjligheter att på likartat sätt strukturera och lagra patientinformation. Det är en anledning till att det är problem med att utbyta patientjournaldata mellan olika system. Detta försvårar bland annat forskning och tillgänglighet till patientinformation. Brist på tillgänglighet minskar i sin tur möjligheten att ge en god vård oberoende av var patienten befinner sig.Inom projektet openEHR har en idé med så kallade arketyper tagits fram som ett enhetligt sätt att strukturera utbytbar patientjournaldata för att möta framtida krav på patientjournaler och patientjournalsystem. Arketyper är formella modeller av kliniska informationsentiteter, exempelvis blodtryck.

This study is grounded in an interest in the Swedish Upper Secondary Schools? role as an educator of democratic citizens, with a specific interest in the moral and cognitive development of Upper Secondary School students. Development in these two areas is treated as results of citizenship education.The purpose of the study is to examine moral and cognitive development of students in Upper Secondary School to see if there are any structural differences to be found between the Upper Secondary School programs that are vocationally oriented and the programs that are preparing for further studies on higher levels ? since these differences have been both theoretically and empirically implied. The study is based on an enhanced version of Lawrence Kohlberg?s stages of moral development (with teachers? evaluations of students? capacity as a reference point of the students? actual level of moral development) as well as on Kieran Egan?s theory of development through the use of cognitive tools (as seen in five different ?shapes of understanding?).

Syftet med denna uppsats är att undersöka vilket användningsområde journalister, som är anknutna till en redaktion, har att använda sig av bloggar och dess möjligheter. Vi vill undersöka bloggen som fenomen och då i synnerhet varför journalisten väljer att använda sig av denna alternativa medieproduktion, trots att han har möjlighet att genom sin redaktion kunna uttrycka sig och bli publicerad för en allmänhet som lyssnar till honom/henne. Vi kommer med hjälp av intervjuer, gjorda via mail, försöka att klargöra hur bloggen används av journalister och till vår hjälp kommer vi att använda Jürgen Habermas teori om offentlighet så som han har förklarat det i sin bok Borgerlig offentlighet.Frågeställningen i uppsatsen är:· Hur ser journalisten på bloggen i avseende på det offentliga och det privata?· Vilket urval gör journalisten då han/hon skriver i sin blogg?· Hur kan journalisten använda sig av bloggen?Undersökningen grundar sig i två stycken mailintervjuer med journalister som själva bloggar. Dessa två är Anders Linder, ledarskribent på Svenska Dagbladet, som bloggar under Svenska dagbladets redaktionella flagg och Andreas Ekström, journalist på Sydsvenskan, som skriver i ett mer privat rum.