Purpose: Our purpose is to achieve a higher Understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an Understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

Titel: Human being and Christian ? creationtheology of Gustaf Wingren.Analysis of an accentshift from a juridical theological metaphor to a biological theological metaphor.Author: Tove Pilroth.The purpose of the essay is to analyse the meaning and the consequences, in a critical and constructive way, of an accentshift of interpretation and Understanding of the gospel, from a juridical theological metaphor to a biological theological metaphor. The purpose is presented in the frame of the creationtheology of Wingren. To be able to make the research and to answer the purpose of the essay, the following questions are essential:The human being is captive and redemption is liberation. If we are serious about that the gospel gives the human being rehabilitation, satisfaction, liberation and a life and a future with God, the essential question is which metaphor, a juridical or a biological, that speaks to the human being in the best way? What is the meaning of an accentshift from a juridical to a biological metaphor? How does the creationtheologhy of Wingren, from a biological metaphor, meets the situation of the existence for the human being, her longing for life, health and meaning? What kind of theological resources are present in the creationtheology of Wingren, in the confrontation with future theological challenges?The essay is stressing the need of pluralism in the interpretation of the gospel.

A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler?s motives behind the choice to go has been done.It?s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands.

In 1997, the Swedish parliament adopted a decision on Vision Zero (nollvision) in the road and transport system. Vision Zero means that no one should be killed or seriously injured in traffic accidents in the road transport system (Prop. 2003/04: 160). For the Transport Administration in Sweden (Trafikverket), this means increased demands on security and signage at road work sites around the country. This in turn means increased demands on the contractors that carry out road work for the Transport Administration.

The main purpose of this study is to identify and compare classical pianists' Understanding of sight-reading. Six pianists were interviewed, four professionals and two students. All of them concidered good sight-reading ability to be an advantage, especially when rehearsing, but most important is to be a good musicians performing music thoroghly gone through..

Social media seem to offer a great possibility for environmental non-profit organizations to communicate with their members and audience, if the organization aims to build and maintain a relationship to the users of social media. This essay has examined how three environmental non-profil organizations are communicating in social media. To create an Understanding of the organization?s communication strategies a netnographic approach was implemented..

Physiotherapists treat people with different views of the world and medical beliefs, which require a good Understanding of cultural differences. One way to achieve cultural Understanding is through self-reflection in a new context. During five weeks the authors, two physiotherapy students, completed a clinical practice at the rehabilitation center Pina Palmera, Zipolite, Oaxaca, Mexico. At the beginning of the period a critical incident was chosen, when the head physiotherapist for the ward Cuidados Especiales intended to sell jewellery to the authors during a treatment of a patient. The authors have by using the reflection framework "Framework to guide reflective process", and Interpretive Phenomenological Analysis (IPA) for analysis, discussed different ways of communication, adherence, education, and self-reflection and critical thinking.

The Sitting while waiting for sustainability project goal was to make a functional model for a resting chair and to make it by using furniture and artefacts as material. A try of Understanding the process of re-design and to use it to design was driving the project through. The result was a prototype made out of a bed frame and 18 pair of jeans and with details made out of leather..

This study demonstrates that there is variety of treatment interventions for children exposed to intimate violence. These interventions are differentiated in design but a common ground for them all is that they strive to provide a chance for children exposed to intimate violence, to be able to speak about and process their feelings and violent experiences. The study?s aim is to, with a qualitative approach, seek Understanding for the different actors who practice social work, see upon their task in the treatment interventions that are provided for children exposed to intimate partner violence. The study is based on mapping the existing treatment interventions for previously mentioned target group, in Malmö.

This study is about the use of textbooks in teaching English as a second language and about teachers? attitudes and opinions of using textbooks during lessons. The aim of the study is to receive a deeper Understanding of the use of textbooks in English teaching and to learn about why teachers choose whether to use the textbook approach or not. The study contains an analysis of the textbooks the teachers in our study used. The analysis shows the actual content and the types of texts together with the design and the structure of the textbooks.

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an Understanding of different people active in the organization?sapproach to performance measurement.

AbstractInformation and information seeking have always been important parts of society. How behavioural patterns of information seeking manifest themselves are partly due to individual prerequisites and partly due to the practice where the seeking of information is conducted.The aim of this study is to investigate a group of newly examined physicians? experiences of information seeking behaviour in their educational practice and in their professional practice. The two practices are related to each other but still very different. This makes it interesting to study whether individuals? information seeking behaviour changes when they move from the educational practice to the professional.The theoretical framework for the current study is a socio-cultural one.

Syfte och frågeställningarSyftet med uppsatsen var att genom systematisk observation undersöka hur en ungdomsfotbollstränare använder sig av beteenden som är överensstämmande med Enhanced Guided Discovery (EGD) och Teaching Games for Understanding (TGfU) i sin tränarroll under träning. Syftet besvarades med hjälp av följande frågeställningar: Hur ser fördelningen ut för tränaren med instruktionsbeteenden, feedback och frågetekniker? Hur stor del av träningen går åt till aktiviteter i training form respektive playing form?MetodMetoden som användes var en systematisk deltagande observation. Observationen gjordes i realtid och följde en modifierad version av Coach Analysis and Intervention System (CAIS)(Cushion, Harvey, Muir & Nelson 2012, s. 201ff.; Partington & Cushion 2011).

Democracy is said to uphold the dearest values and be the most moral system. But it cannot be characterized as a rigid "syste" but a continuously changing political framework, under which aims and values can be fulfilled - and replaced.The increasingly diverse and ever-changing environment of contemporary democracies forces change upon the systems' natural evolution, which makes their future features uncertain and unforeseeable. A powerful change-force doctrine does however claim change is mainly (or merely) caused by the power of ideas; the elite power over ideas can thus provide a natural foundation for the analysis of the direction of development for democracy. This study aims to provide such a foundation by reconstructing empirical and normative descriptions of democracy at two certain points in time, following extensive government studies.As a tool for analysis, this study identifies values of substantial and procedural character central to democracy theory and discourse. It further creates ideal types of democracy based on these values, to which the nature of democracy is measured.

This essay is about the European union freetrade treaty negations with Mercosur. I have in this essay used a qualitative content analysis, to study from the EU perspective the reasons to why, the EU and Mercosur suspended the free trade treaty negations 2004, and after several years resumed the negotiations again in 2010. The purpose of this study is to gain a deeper Understanding from the EU perspective of why free trade negotiations were suspended and then resumed. In order to achieve a deeper Understanding of this event, I have applied neorealism and neoliberalism on the explicit statements and the implied actions, as these theories may provide different explanatory power of implied causes of negotiations.I have come to the conclusion that the theoretical perspectives can indeed explain explicit statements and implicit actions for suspended and resumed negotiations with Mercosur. The implicit reasons for suspended negotiations are among others that the EU has an egoist thinking concerning a free trade treaty.