Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Background: Associated with the change in the regulations in 2009 concerning how goodwill should be handled in the acquisitions, brand valuation is increasingly recognized. Goodwill will now be identified and the brand will therefore be separated to be individually evaluated. The valuation has a problem with a number of factors that will influence the choice of method, to obtain a reliable value Aim: The purpose of this study is to examine the method used for brand valuation associated with the acquisition situations. In addition, it aims to gain a better understanding of brand valuation and its problems.Method: The study has a qualitative basis, where three key people of brand valuation have been interviewed. These work as valuation specialists at various accounting firms, this to get answers that could be compared.

BACKGROUND: The nurse profession is nursing care and that includes leading and educate co-worker. In north-east Skåne a nurse started a study circle about pain for nursing staff at housing for elderly. AIM: The aim of this study was to understand the nursing staffs understanding about the study circle as a resource for their work with analgesia among elderly after participating in the same. METHOD: A qualitative approach was used and collecting data was done by a semi-structured focus group interview and two individual semi-structured interviews. The data was analysed by content analyses.

Bakgrund: Utvecklingen av informationssamhället har inneburit att de anställda är en av företagets strategiska resurser. Utifrån dagens situation med hård konkurrens om kompetent personal inom vissa branscher framstår förlusten av värdefulla medarbetare som någonting negativt som företag bör försöka förhindra. Forskning har försökt svara på varför anställda lämnar ett företag men forskning och teorier om vad som håller personal kvar på ett företag är idag bristfälliga. Syfte: Syftet med uppsatsen är att analysera huruvida teorier kring personalomsättning kan tillämpas på personalbehållning samt att urskilja en incitamentsstruktur vilken företag kan använda sig av för att behålla personal. Genomförande: Totalt intervjuades 14 anställda med IT-kompetens, främst civilingenjörer och systemvetare.

The union organization rate has continuously diminished since the mid 90's. The aim of this essay is to investigate non-members approach to the union. Central questions are what personal experiences the respondents have of the union and how they view the union as a phenomenon. According to previous research the main cause of the great decline in membership to LO are the increased membership fees to the union and the unemployment insurance funds (UIF) in 2007. The increased fee led to a greater accumulated cost for those who were both union- and UIF -members, which had a negative effect on the membership numbers for the union.

This thesis is intended to review and create a greater understanding for the history and originsof printed scraps from late eighteenth century to the beginning of the twentieth century.A questionnaire survey was sent out to several Swedish museums, containing questionsconcerning their collections, possible exhibits, special difficulties and types of damagesconcerning scraps and their current storage. A visit to the Gothenburg city museum storagewas made to take a closer look at their scrap collection and how they were stored. Thisresearch resulted in an understanding regarding the current situation of printed scraps, whichunfortunately appears to be quite poor and inattentive. These results are presented in the firstchapter.The second chapter describes the history of printed scraps, followed by a chapter presentingrelevant printing techniques and technology. This is followed by various chapters dealing withhow the printed scrap has been used through the ages, history and development of motifs andthe album's significance.

This report is a market research for the company 4 Body and Mind, a start-up company that works with personal training online. They wanted to know if the market for elderly care could be interesting for them to enter. This report is hence a research of the market for health and welfare technology in elderly care within the public sector in Sweden. A general fact is that the world's population is getting older. This combined with rapid growth of individuals in the age 65+ changes the demands on the elderly care in Sweden?s municipalities.

In order to suggest improvements for the logistics of STARKA, we felt that we had to analyze all the activities which were related to STARKA's logistic processes. Our primary analysis consisted of a rough but comprehensive description of different functions in the company, and the relationship between them. This was performed by following a typical order through the company to see which functions were affected by the order.Since we needed a more thorough view of the company, we decided to analyze the different products STARKA currently has on the market, focusing on economic data such as turn-over, profit, profit margin, deficiency cost and cost of warehousing. We also analyzed the company's choice of manufacturing processes, organization, warehousing processes, strengths and weaknesses.These analyses gave us a clear understanding of the company and its processes. STARKA is a small, function oriented company with a wide range of products.

This degree projekt deals with Skanska´s safety at the construction site with focus on personal safety equipment. The purpose of this dissertation is to examine how the rules of personal safety equipment are applied and experienced at Skanska´s construction sites.In October 2004 Skanska started a projekt to make the construction sites more safe. With use of a questionnaire we have made a survey at different construction sites. 80 questionaires have been handed out to Skanska´s employees in the southeast region. While they were handed out we conrolled if the employees at Skanska´s construction sites used head protection, easy visible clothing, safety shoes and identification cards.The result of the survey shows how the rules are applied.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Syftet med denna studie är att undersöka hur personal i förskolan upplever och hanterar situationer då de misstänker att ett barn far illa. Därtill vill vi utreda hur väl förankrad anmälningsplikten är hos personal i förskolan, och vilken förståelse de har för de riktlinjer de har att följa. Orsaken till att vi valde detta ämne var för att vi själva ville få större kunskap kring hur dessa situationer bör hanteras.Uppsatsen grundades på en kvalitativ metod. Insamling av data gjordes genom semistrukturerade intervjuer med personal i tre förskolor där en rektor, en förskollärare samt en barnskötare deltog.Resultatet av vår studie visade att kännedomen om de riktlinjer som påverkar personalens handlande i förskolan är relativt dåligt förankrade i verksamheten. Vi fann inga aktuella handlingsplaner i förskolorna.

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

The aim of this study is to investigate how new knowledge, discovered and translated by the archaeologist, is transferred to the public by examining the question posed to the archaeologist by ?la?nsstyrelsen,? the county administration office.Since there can be no mediation of knowledge without an understanding of its perception, I pay a visit to the cognitive sciences in order to answer what knowledge is and how it functions in regards to contract archaeological results.I argue that the current structure of mediation, in regards to archaeological knowledge, is in need of the same quality control that is demanded by the contractors in regards to standard archaeological procedures. When presenting archaeology to the public, consideration needs to be paid to the different targets groups of society. The importance of national directions rather than regional translations for mediation of archaeology is stressed by the author. This needs to be carried out through a change of the questions posed to the contracted archaeologists by the county administration in their ?fo?rfra?gningsunderlag,? the order specification for archaeological investigations. .

The Swedish nonprofit sector is experiencing a sectoral change, moving closer to the corporate sector to become more commercialized. The recruitment of leaders with corporate experience constitutes one of the factors influencing this development. Hence, to create an understanding of this sectoral change, the thesis aims to investigate the motivational forces underlying the leaders' decisions to work within the nonprofit sector. Additionally, the thesis seeks an understanding of why the leaders' decisions were made later in their careers. Through conducting qualitative interviews with leaders representing top management of six humanitarian organizations in Sweden, the study finds that nonprofit leaders with corporate background, analogous to volunteers and employees, are motivated by a sense of relatedness to the vision of the organization.

Sammanfattning ? "Arbetsmotivation: En jämförande studie av arbetsmotivationsfaktorer och preferenser för motivationsstrategier mellan inhyrd och tillsvidareanställd personal"Datum: 2014-06-11Nivå: Kandidatuppsats i företagsekonomi, 15 ECTS,Institution: Akademin för Ekonomi, Samhälle och Teknik EST, Mälardalens HögskolaFörfattare: Gabriel Cakisi Abizer Kapasi Erik Wallén 880804 891201 870615Titel: Arbetsmotivation: En jämförande studie av arbetsmotivationsfaktorer och preferenser för motivationsstrategier mellan inhyrd personal och tillsvidareanställda.Handledare: Kerstin NilssonNyckelord: Arbetsmotivation, tillfälligt anställda, inhyrd personal, motivationsstrategierForskningsfrågor: 1: Finns det skillnader mellan inhyrd personal och tillsvidareanställda i deras värdering av arbetsmotivationsfaktorer och företagets arbetsmotivationsstrategier? Om ja, hur skiljer de sig åt?2: Hur skulle företagets arbetsmotivationsstrategier kunna anpassas efter eventuella likheter eller skillnader?Syfte: Syftet med studien var att jämföra och identifiera skillnader i vad inhyrd och tillsvidareanställd personal upplever som arbetsmotivation inom tre kontors- & administrationsavdelningar samt en IT-avdelning på ett stort svenskt teknikföretag, samt att undersöka företagets motivationsstrategier och hur strategierna skulle kunna anpassas efter eventuella skillnader.Metod: Studien använde sig av en kvantitativ enkät och en kvalitativ intervju. Enkätden delades in i två delar där del A undersökte motivationsfaktorer och del B undersökte motivationsstrategier. Den kvalitativa intervjun var semistrukturerad och undersökte vilka motivationsstrategier företaget använde som sedan låg till grund för enkätdel B.Slutsats: Resultatet visade på att inhyrd och tillsvidareanställd personal skiljer sig i sin värdering av motivationsstrategier och motivationsfaktorer. För arbetsmotivationsfaktorer så var skillnaderna: 1) tillsvidareanställda värderar personlig utveckling högre, 2) inhyrda värderar att arbetsinsatsen leder till goda resultat högre, och 3) tillsvidareanställda värderar en trygg anställning högre.