AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Research within gender and leadership has often focused on leaders in male dominated work areas, but quite recently interest has arise for examine leadership in female dominated work areas. This thesis analyzes possible differences connected to theories about gender stereotypes that may exist among male and female leaders within a female dominated organization. Further, possible underlying reasons to why or why not differences between genders might be found are investigated. The research question is addressed through a single embedded case study design at the Swedish public organization Försäkringskassan. The primary focus is middle managers, and twenty qualitative interviews were conducted with leaders and co-workers at two local offices and at the organizations headquarter.

Background: More than half of the elderly (65-84 years) in Sweden have problems with hearing. In some studiesit?s discussed if age related hearing loss or presbyacusis is a part of natural aging or if it depends on underlyingfactors.The purpose of this literature study was to analyse scientific papers which illustrate correlations between lessknown underlying factors and presbyacusis, defined from psychoacoustic and/or neurofysiological tests.Material and method; Literature study where scientific papers, relevant to the purpose of the study and thequestions at issue were found in the database PubMed.The result shows that cardiovascular disease, hormones, diet and drugs have an influence on presbyacusis. Thehealth condition of the individual and their lifestyle matters, likewise estrogen which according to the results of 2studies has a protective effect on hearing.Conclusion; The studies show that heart attack and high systolic blood pressure in women have a correlation topresbyacusis, but not in men, - the hormone estrogen, - some vitamins, antioxidants and diet have a protectiveeffect on hearing and studies show that smoking and alcohol have negative effects..

                                  The study aimed to explore how patients with ICDs experience their quality of life with a focus on everyday life, electric shocks, and how support from the health service is perceived. The studydesign is descriptive with a qualitative approach. Semi-structured interviews were conducted with seven patients. Data collection lasted for three weeks and interviews were conducted in the participant´s homes, at the participants? workplaces or over the phone.The study shows that most participants have learned to live with the ICD.

The aim with this Essay is to examine the two most read magazines in Sweden covering the areas of exercising, fitness, bodybuilding, diets and ?wellness? ?Fitness and Body. Fitness?s target group is predominantly woman, while Body is almost exclusively read by men. The analysis is first done quantitatively, by systematically categorising the contents of the magazines.

AimThe purpose of this study is to, from a perspective of a PE teacher, look at how teachers of physical education in elementary school designs and assesses the teaching of swimming. The issues underlying the study are as follows:Which elements are included in the swimming education and how do teachers work with these operations?What does the PE teachers classify as swimming ability and what do teachers experience as obstacles for the students development of swimming ability?How do the PE teachers interpret the knowledge requirement in Lgr 11?MethodThe study is based on six interviews of qualitative nature, with PE teachers from various municipalities in the region of Mälardalen.ResultsThe result yielded by the study is that the swimming classes can take different forms depending on whom the teacher is. Common to all the teachers in the study is that they teach emergency management and lifesaving. When it later comes to teaching how to swim and practice, the teachers who teach in the younger age groups work more concentrated and continuously with swimming, while the teachers who work with the older age groups just checks whether students can swim or not.

This is a qualitative study based on five semi-structured interviews in Sweden. The aim of the study is to explore what experiences non-monogamous people have of dating and the social support surrounding them. The study investigates what effects norms and normative structures have on non-monogamous dating. This is done through a thematic analysis with queer theory, and the underlying theoretical concepts performativity, heteronormativity, mononormativity, relationship escalator and queer temporalities. To help analyze the social support, we have used Bourdieu's (1986) theory about social capital.

Many researchers emphasize the increasing strategic importance of supply chain management, but there is still a lack of concrete guidance for managers faced with strategic decisions in supply chain. Within decision-making theories, the rational decision-making model is the most commonly used. This because of its suitable foundation, enabling a structure to the complex decision process. The rational decision-making model is today not developed to include the aspects of strategic decision-making made in supply chain. The purpose of this research is to adjust a structured rational decision-making model, making it applicable for strategic decision-making in supply chain.

The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.

Information technology (IT) have for several decades been used in university education. An increasing number of classrooms today are built around a concept which uses IT in collaboration with the room itself. However, little is known about the experience of university teachers when working in such classrooms. This study examines the views and opinions of teachers at a Swedish university regarding using and interacting with these classrooms. Furthermore, we identify possible underlying factors that influence these views.

Gender awareness is considered of absolute importance to Swedish school?s and preschool?s main mission ? equal opportunities for all children. Gender portrayal in childrens literature is now one subject of vast study, since literature often carry underlying messages of the perception of male and female. With this in mind, the purpose of this thesis was to analyse, mainly through Maria Nikolajeva?s scheme of gender ideal types, how the Swedish writer Per Gustavsson portrayed girls in four of his so called Prince- and princess books.

The aim of this investigation was to assess if there was a correlation between touch avoidance and hierarchical position, perceived degradation, number of years spent in jail and age amongst men at a correctional institution. In addition, a possible correlation between hierarchical position and the amount of perceived degrading treatment was also explored. In the collection of the data a questionnaire containing 27 open and closed answer alternatives was utilized. A multiple regressional analysis was conducted to find possible correlations between touch avoidance and the other underlying variables. Also an independent t-test explored the possible effects of the control variables: place of birth and girlfriend.

The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In light of these facts, the value of creating tools that help companies and professionals active within this industry becomes evident. Much research has been focused on creating a more thorough understanding of its underlying logics and its main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated.

Open access has played a significant part in the development of scholarlycommunication. Today, several research funding agencies around the worldrequires that the results of the research it supports must be published openaccess where the underlying idea is that publicly funded research should befree and available to all users. The purpose of this thesis is to discuss the issueof open access publishing from the perspective of researchers in the field ofodontology, focused on their attitudes, behaviors and publishing experienceswith open access. Through a qualitative interview study with fiveodontological researchers, the results have been compared to previous studieson researchers' attitudes and experiences with open access. The results showthat both knowledge and experience with open access publishing is fairly lowamong the participating scientists.

The study aims to describe and analyze the image of Mary Magdalene as expressed in the French artwork from 1400 and 1600s that this study deals with. The study also examines the historical context in order to find explanations for why the images of Mary Magdalene have changed. In the study Erwin Panofsky?s iconographic method is used to analyze the artworks and finding their underlying meaning. Delimitations are made that only works of art made by French artists from the 1400 and 1600s are analyzed and delimitations are also made that Mary Magdalene will act on her own in the works of art.