Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

Ecolean Development AB are developing and manufacturing filling machines for pasteurized liquid food products. Because of lack of any appropriate supplier of box closer which seals boxes with small flaps, they have decided to start a project to develop a prototype of a box closer. Due to long experience from industrial automation I have been given a chance to develop control system for a box closer. Degree thesis involves electric design in ELPROCAD ic PRO and programming of PLC (programmable logic controller) and HMI (Human Machine Interface). The report describes degree project from the project plan phase via the development phase to the conclusions.

The main purpose with this essay is to evaluate how the characters of the sexually deviated was discussed during the sexual political debate in the 1960s, and if those apprehensions were reflected in SOU 1976:9 concerning sexual abuse. Furthermore, my prime intention will be to compare the reconstructed historical context, alias the sexual political debate, with the analyzed document, with the purpose to explicate why the anticipated political action weren?t sanctioned and implemented by the parliament. The analysis is carried out through a methodology that retrieves its primal premises from Quentin Skinners theories regarding the history of ideas. My most essential conclusions would be that there in fact existed an equivalence regarding the ideological framework between the radical axioms that was conceived during the sexual political debate and the stipulations that was formulated in the document.

Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.

Introduction: Frequent attenders is a term used in health care services that define a person attending a health care setting more than four times during a 12 month period. Recently published research concerning frequent attenders in pediatric emergency departments describes their reasons for attending a health care service or characteristics of these individuals but lacks a qualitative approach exploring their experiences. There is a need of these experiences to be shared so that health care personnel caring for this group may gain a greater understanding of their needs and expectations.Aim: The aim of this study is to describe how parents of children defined as frequent attenders experience the care received at a pediatric emergency department.Method: Qualitative approach with semi-structured interviews. A pilot study of four interviews was conducted to test the method. Sampling consisted of parents of children defined as frequent attenders and that were not diagnosed with a chronic illness.

The aim of this study is to examine the significance of having a music department at the public library in Enköping, and how the organization of the phonograms is handled. The different areas examined are the reason of the reintroduction of a music department, its budget, its users, the work with selection, the marketing, statistical data concerning loans, the work with classification, indexing, and organization of the phonograms and the future of the music department. The empirical material consists of qualitative interviews with staff connected to the music department at the public library in Enköping. For the theoretical frame, Sanna Taljas discourse analysis of music libraries in Finland is used. Talja presents three discourses which all show different views on what kind of material a music library should contain.

The problem, which I want to highlight in this essay, is about my fear of losing face in conversationwith the parents of my text. I'm going through different approaches to find out what is happening inmy meetings with parents. I will also see if the knowledge that I get will help me to get deeperunderstanding of my reactions in different situations and if this opens up new possible ways ofhandling them.In my text there will be two stories where the conversation with parents has been difficult. Theyboth illustrate my uncertainty concerning the unpredictability of conversations with distressed orstressed parents. I can prepare the environment, by cleaning and making it look nice before meetingwith the parents.

This paper emphasizes that the analyzing and the intepretation of images, involves anholistic view, including intention, content, message, and the influence on the observer.The paper focuses on daily produced images. The starting point of this paper is ´image´in the concept of ´the written image´. The theory- and method textcritical perspective.used in this paper is close connected to Paul Feyerabends, Against Method, and toRobert Farrells work Feyerabend and Scientific Values. This papers specific ques-tionsare, 1) is analyzing and intepretation of images, subjective ?, 2) needs the subjectivityto be handled to limit arbitrariness and distortion ?, 3) is it appropriate to use a filterof awarerness as an aid to handle the subjectivity ? The answear to the threequestions, is short and clear: ?Yes?.

BackgroundToday a common approach to solve a complicated problem is to assemble a temporary workforce in order to solve the problem by working together within a project. One of the difficulties with working in projects is to maintain the planned budget. Working hours and costs are often exceeded. Many companies presume that any certain project will succeed, a presumption that leads companies not to anticipate risks involved in a project. In companies today there is seldom time for evaluation or moderation of a project, in order to have time for evaluation there is a great need for an adequate planning of the project.IntentThe intention with this study is to create a model for planning, budgeting and evaluation of projects within consultancy companies.MethodWith the help of interviews and discussions within the group Hamnar och Byggkonstruktioner at Sweco has evidence to present a proposal on planning, budgeting and monitoring been developed.ResultsA model has been developed to ease for consultancy companies to plan, budget, monitor and evaluate projects.

I uppsatsen undersöks rollspelet som pedagogisk metod på museet. En studie har gjorts av rollspelsverksamheten ?Frihet och ofrihet? som drevs på Stadsmuseet hösten 2001. Intervjuer med museipersonal, skolpersonal och deltagande elever har gett material till studien. Observation av verksamheten utfördes för att få en djupgående bild.

How do we match our education with the needs of the construction line of business and the requirementsof the Swedish National Agency for education? Is there something that we have to change?In this study I have asked our former students about their opinion of our education and I have also asked them to give me their view on what a good teacher is like. I have been able to benefit a lot from their answers in my efforts to be that good teacher. This survey took place at Facebook.The answers showed that we carry on a piece of solid workmanship. But you can always improve, try harder.

Våldtäktsmål har under de senaste åren ofta medfört tidningsrubriker och debatt. Kritik har riktats mot hantering av brottsoffer, straffskalan, vanmaktsbegreppet osv. Det har också hörts kritiska röster om hur advokater bemöter och hanterar målsäganden i våldtäktsmål. Efter långt övervägande har jag därför valt att inrikta min uppsats på vad jag menar är en av de principiellt mest intressanta frågorna, nämligen försvarsadvokatens handlingsutrymme i våldtäktsmål. Det är den eventuella motsättningen mellan försvarsadvokatens förhållande till sin klient samt de ställningstaganden advokaten har att beakta i förhållande till denna och förhållandet till motparten som jag finner mest intressant.

As the volumes are entering the world of computer graphics the pure volume visualisation becomes a more important tool in for example research and medical applications. But the advance in haptics --- force feedback from the computer --- is behind. In volume haptics no equal to the proxy method so popular in surface haptics has yet emerged. Some implementations of volume haptics even use surfaces as intermediate representations so that surface haptics can be used.The intention of this work was to create natural feeling haptic feedback from volumetric density data using pure volume haptics. The haptic algorithm would be implemented in Reachin API for the Reachin Desktop Display, together with other parts to build up a usable volume visualisation environment.To achieve the feeling of stiffness and friction dependent on tissue type, a proxy based method was developed.

Syftet med denna studie har varit att undersöka hur läromedel går tillväga vid introduceringen av additions-, subtraktions- och likhetstecknet. Den metod som valdes var en komparativ textundersökning av tre olika läromedel. De läromedel som undersöktes valdes utefter en intention att få en bredd på studien. Resultatet visade att symbolerna introduceras på olika sätt och i olika ordning i de tre läromedlen. Här framkom att likhetstecknet inte alltid får den huvudroll som teorin påtalar att den bör ha, vilket kan försvåra elevernas förståelse för symbolen.

One part of preventive conservation is controlling the lighting in the exhibitions. As a first step we have to accept the fact that the very act of displaying objects is causing them damage, and because the trend is for everything to be open to the public view all the time, the aim is to minimize light exposure of exhibits.This essay will present lighting options and relate them to the current recommendations. I have put the emphasis upon describing which methods one can use to minimize the degradation of exhibits on display by eliminating UV- and IR-radiation and reducing the visible light. The intention with this essay is to investigate the current lighting options and compare these to the recommendations on lighting exhibitions.The selections of different lighting options such as LED-, halogen- and energysaving lamps were made based on avaibility. Thereafter I did two types of investigations.