This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

It has since long been noticed that savior figures from different religions have reminded of each other, and there are different theories trying to explain why. This study examines religions operating in the same culture, and in this case, judaism and zoroastrianism, and their influence on each other. In particular, focus is on zoroastrianism's image of the savior figure Mithra, and how this representation may have influenced the description of the Messiah in the Talmud. How are the two figures represented in the scriptures and what similarities can be identified?By a thorough content analysis the studie examines the Avesta of zoroastrianism and the Talmud from judaism.

Reglerna för ett testamente finns i Ärvdabalken och reglerar de formkrav som handlingen måste upprätthålla för att den ska bli verksam. Även reglerna för tolkning av ett testamente återfinns i Ärvdabalken där det tydligt framgår att det finns ett visst utrymme för just tolkning och omtolkning av handlingen i de fall intentionerna inte klart går att tyda. Det man vill få fram är testators faktiska vilja med testamentet och det är detta man måste försöka utröna så att resultatet av tolkningen återspeglar testators verkliga intention. Svårigheterna med detta är att berörda personer ofta kan tolka testamentet på olika sätt vilket dessutom oftast leder till att testators vilja inte efterlevs. Uppsatsen har behandlat ovanstående område för att försöka reda ut hur man fastställer testators vilja..

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

The final thesis ?Hardy palms for scandinavian climate? describes the family Arecaceae both from a general point of view, and with individual descriptions of seven different species that are known for their coldtolerance. The descriptions of each species is brief and the intention has been to give an introduction to some specific species known for their hardiness. Seperate chapters discuss topics as hardiness, pests and other problems and a short instruction for growing palms on open land in scandinavian climate. Finally a short discussion about continued research on this topic and some conclusions ends this final thesis.

This is a report on the development and implementation of the web shop ?Urballa Ur?, a web application developed by nine students at Linköping university. The report illustrates the methodology and process with intention to answer the question ?How can an online watch store be implemented to increase sales??. During the process the agile method scrum has been used as a working method.

The purpose of this Master?s thesis is to examine what role the new city library in Halmstad has for its users. The questions posed in this study are: What do the users actually do at the library? What roles are the most significant according to the users? Have the politicians succeeded in their intention of realizing a modern library according to the users? The theoretical starting point is Andersson?s and Skot-Hansen?s theory of four different roles of public libraries. In order to extend the model we added a fifth function; the one of aesthetical experience.

Tio deltagare fick lyssna på två musikaliska verk varefter de, fritt formulerande, fick besvara frågor avseende de två verken. Upphovsmannen till verken intervjuades för att få fram intentionerna bakom verken och även bakgrunden till dem. Syftet var att, i en fallstudie, undersöka relationen mellan musikintention och musikreception. De huvudsakliga resultaten var att huruvida låtskrivaren/musikerns intentioner gick fram till åhöraren berodde på flertalet variabler. Vad gällde en låts handling var lättillgängligheten betydande.

My intention with this study is to evaluate, as a singer and a voice teacher, a number of routines for daily vocal practice through practical application. Seven different routines are presented, five of them originating from interviews with Swedish vocal teachers and singers and two chosen from literature. These routines are then tried out and evaluated. Using the results of these evaluations as a basis, I make an attempt at formulating my own personal practice routine, optimal for my own needs. I will also try to address motivational issues related to practice with hints acquired through the interviews.

The aim of this report was to investigate the economy of passive houses. The work was focused on economy in total and on the economy of different components such as windows, insulation, heat exchanger and the air tightness of the climate shell. No attention was paid on the comfort factor or to the impacts on the environment.Two houses, aspiring to be passive were chosen; A big one and a small one. Hence, comparisons considering the size of the building have been possible to do as well.The comparisons were made by calculating ?break even? between two concepts; passive and BBR- concept.

This thesis was performed as assignment from Fazer Food Services. The aim was to survey which food additives that were present in the products in the quotation list of one of their suppliers to the Education and Nursing segment. The aim also was to perform a theoretical analysis of these food additives and to make recommendations which food additives are acceptable and which should be excluded from the products in the future. The recommendations are not published in this report, for more information Fazer Food Services can be contacted. Food additives which have already been approved are regarded as safe according to the safety evaluation methods available at the time of approval.

Det vanligaste ekonomiska styrmedlet är budgetering, budgetering används i alla branscher oavsett hur stor den externa osäkerheten är. Den här studien behandlar och granskar hur budgeteringsarbetet ser ut i organisationer som verkar i en osäker miljö, där vårt fokus riktas mot hockeyklubbarna i de två högsta hockeyligorna i Sverige.Syftet med uppsatsen är att förklara hur organisationerna i de två högsta hockeyligorna i Sverige arbetar med budgetering. I syftet ingår även att redogöra för hur organisationerna hanterar extern osäkerhet. I den teoretiska referensramen presenteras de olika definitioner och tidigare forskning som finns inom budget, budgetering samt osäkerhetsfaktorer. I studien har använts en kvalitativ metod med verktygen; personlig intervju, mejlintervju samt dokumentinsamling.

One of the essential needs of human beings is to be involved in a social context. The intention of this study was to see if the opportunity to have an iPod Touch, could make it possible for students with literacy difficulties to participate in the regular classes and if the implementation of iPod Touch in the school setting would result in informal learning outside the school. In this case study two pupils with literacy difficulties have been using an iPod Touch in their daily school activity. The pupils as well as their teachers have been interviewed about their experiences of implementing iPod Touch as a tool in the regular classroom teatching. The results indicate that iPod Touch can help students to be in inclusive education and that they use the iPod Touch outside school.

The aim of this master thesis is to study the reliefs of a Romanesque tombstone from 1130 AD, with the intention to form a plausible understanding of their meaning. During the course of the investigation, my main focus will be on collecting materials of an iconographical and historiographical nature, as they appear in previous studies. I will also use performative analysis when examining the tombstone. Consequently this thesis can be seen as a survey of history and place; early Christian iconology as well as the experience of the viewer. As a result, the 900-year-old tombstone will not only be seen as a memorial in this text, but also as a performance of one man?s faith and as representing the core message of the early Christian church.The tombstone is a rarity in Swedish art history and well worth a closer examination.

The purpose of this study is to examine and compare librarian profession with different professional theories. The intention is to describe how the librarian profession meets the different professional criteria and to what extent the librarian profession can be said to be professional in expertise, service and autonomy. Nolin?s modern theory provides an opportunity to analyze occupational groups based on professionalized basic concepts. The analysis of relevant material showed that the librarian is a service profession with high skills, but does not hold a high degree of autonomy.