Undersökningens syfte är att ta reda på vilka uppfattningar och tolkningar underklädesföretaget Liaison Dangereuse skapar genom sin senaste reklamfilm, ?Sexiness for everyone. Everywhere?, och om dessa uppfattas olika beroende på tolkarens bakgrund.  Frågeställning: I studien har jag ställt frågor kring hur kvinnan framställs i reklamfilmen och om publikens olika kulturella ursprung och bakgrundsideologi har någon påverkan i deras tolkningsprocess.   Metod/Teori: Med hjälp av tidigare forskning om utformning och berättelsens form av reklam och Stuart Halls encoding/decoding modell har jag genomfört en receptionsanalys.

The interest in the significance of public health for economic growth has increasedsteadily in recent years and a clarification of this connection may be of importance forthe status of public health. Aim: The aim of this literature based study is to describewhat previous research has shown in terms of the connection between public health andeconomic growth, focusing on high-income countries. Method: The study is based ontwelve scholarly articles retrieved from four scholarly databases. Result: The resultclarify that there is a positive long-term correlation between good public health andeconomic growth in high-income countries. Good health has a positive effect onproductivity, which leads to increased economic growth.

The living library started in Denmark at the festival of Roskilde in 2000. It was initiated by the youth organisation ?Stop volden? (?Stop the violence?). Since 2005 the idea of lending a human being who represents a prejudice has also become a practice in a few public libraries in Sweden. I found it interesting to analyse the living library in relation to the mission of diversity in the public library.

This master thesis is written in the purpose to discover which attitudes the public libraries in Sweden and Denmark have towards offering popular music to their patrons, how they motivates their choices and why they make the choices they make. The essay focuses on the differences and similarities between the Swedish and Danish libraries and relates their attitudes to the Finnish researcher Sanna Taljas three discourses regarding music policies in libraries.We examined this by sending out a question sheet to public libraries in Sweden and Denmark, the questions were regarding popular music's place in the library and how they build up their music collection. The question sheets were sent out to a total of 116 libraries of which 46 were Danish.The conclusions we drew after our examination were that Danish and Swedish public libraries have a lot in common in the way they regard and distribute popular music in the public libraries. Both of the respondent groups puts user demand high on the priority list as well as having a collection that holds significant works of many genres..

Vad det är som händer inom hälso- och sjukvårdssektorn är ett frågetecken, då vissa chefer blir ut- och inrullade i landstingens verksamheter. En vårdcentral har fått anlita konsultbolag för att kunna rekrytera en ny chef till sin verksamhet, då de misslyckat med rekryteringen själva. Idéer om New public management har börjat implementeras i landstingen, vilket betecknar den offentliga sektorns omvandling till att arbeta med företagiserade metoder gällande dess organisering och styrsätt. De nya arbetsmetoderna inom hälso- och sjukvårdssektorn har setts orsaka attitydproblem. Syftet med studien är att skapa en förståelse för hur ledningsarbetet inom offentliga hälso- och sjukvårdsorganisationer har kommit att påverkas av idéer om New public management.

This essay will explain the effects of decentralisation, and what impact it has on the efficiency to create a better integration for immigrants on the Swedish labour market. Examples of literature that has been examined are Marcus Gossas and Jon Pierre. From these authors, I have been trying to explain the relationship between decentralisation, cooperation and efficiency.Since the end of the Second World War until the middle of 1980, Sweden mostly received labour immigrant. Since then, the immigrant pattern has changed to consist of mostly refugees. Changed immigration patterns together with increasing debts for the Swedish government has lead to decentralisation and cooperation between public authorities has therefore become a target to reach better efficiency.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

Denna studie går ut på att undersöka vilka mediekanaler unga förstagångsväljare använde sigav för att få politisk information innan och under riksdagsvalet 2010. Syftet är också attundersöka hur traditionella massmedier, som tidigare varit den dominerande källan förpolitisk information, står sig i relation till sociala medier i den fragmenterade medievärld vilever i idag. Den teoretiska utgångspunkten är utifrån Uses and Gratifications-teorin samttidigare forskning rörande förstagångsväljare och sociala medier. Metoddelen är kvantitativ iform av en frågeundersökning med gymnasieelever som läser sista året på gymnasiet.Datainsamlingen genomfördes i Sundsvall och Jönköping under december 2010. Resultatet visar att unga förstagångsväljare fortfarande anser att de traditionella medierna,främst TV, är de viktigaste för deras politiska information. Det framgår också i resultatet attdet politiska intresset hos unga ökar under valår.

SummaryEurope?s public authorities are influential consumers. If they spend their money on greener products and services they can make an important contribution to the work towards a sustainable development. Green public procurement can thereby significantly improve the take-up of new environmental technologies. Through the effects of economies of scale, production costs be lowered and better equip us to fight environmental problems.

Syftet med studien var att undersöka vilka faktorer som personalen inom dagligvaruhandeln upplevde som viktiga för arbetsmotivationen utifrån Herzberg`s tvåfaktorteori. Studien undersökte även om det fanns samband mellan inre faktorer, yttre faktorer och personlighetsegenskaper. En enkätstudie genomfördes där 74 medarbetare inom dagligvaruhandeln i Mellansverige deltog. Ett t-test visade att skillnaden mellan inre och yttre faktorer inte var signifikant. En korrelationsanalys visade på samband mellan inre faktorer, yttre faktorer och personlighetsegenskaper.

The concept of vulnerability is the capacity or the sensitivity to become damaged. Vulnerability are characterized by one or more of the following terms; a system´s sensitivity to exposure to shock, stress or interference, the state of the system in relations to a threshold of damages, and the system´s ability to adapt to the changing circumstances. Vulnerability in this study is referring to the sensitivity of the circumstances that lead to sustainable livelihood that can´t be maintain and that there is an inability to cope with and manage stress. The choice of making a study in this area is based on that action needs to be taken to moderate the vulnerable aspects of society, in this respect in relations to storms. Analyzes of the social vulnerability to climate change or natural events is needed for effective actions.

The purpose of this study is to examine the relations of power within the discourse of integration and my focus will be on power relations and structural discrimination. The study origins from four qualitative interviews with employees from the County administrative board as well as from the Employment office.The theoretical framework is based upon Social Constructionism, Postcolonial Theories and with an intersectional perspective. The recent critical research from The Official Report on power, integration and structural discrimination (Utredningen om makt, integration och strukturell diskriminering) is used as well as Foucault's theory of biopower which is discussed within the analysis.The study indicates that although integration often is addressed as a reciprocal process, it is still assumed that They should be integrated by Us. The present government's one-sided focus on employment has proved difficult for the employees to put into practise and when the responsibility of obtaining employment is based upon the individual alone, she/he becomes responsible for her/his own integration..

The focus of this study has been to plumb social workers experiences regarding their work methods in two institutions regarding unaccompanied children through a perspective of gender. In this study, four semi-structured qualitative interviews has been contrived in purpose to gather in material which has been presented in five themes to ease an analyse focusing of gender. In all the interviews both authors participated with one in charge and one taking notes. One of the main focuses has been the relations between both social workers and their clients and between colleges in the institutions. The other main focus has been the activities, both planed and spontaneous, which the clients been offered, for example football, bowling and boxing.

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

The aim of this Master?s thesis is to investigate the meaning the reading group of the public library has to a number of users. To fulfill the aim the following three questions have been formulated: 1) What do a number of users expect from the reading group of the public library? 2) Which approach/attitude or approaches/attitudes do a number of users have to reading and to talking about reading? 3) How do a number of users experience the ongoing reading group?The research is founded on qualitative interviews with five users that take part in three different reading groups in public libraries. The theories that are used is the theory of three so called strategies - the pragmatic, the traditionalistic, the emancipatory ? and the theory of flow.