The public health care sector has come under increasing pressure to cut down costs, maximize productivity and satisfy patients' needs during the 1990s and onwards. As a way of "getting more for less" quality management has been introduced. Originating in the private manufacturing industry, quality management has a strong focus on productivity and efficiency, aspects which are measured in quantitative terms. However, there are strong concerns that quality management is a means of speeding up the marketization of public health care by introducing core values much different from the ethic and medical norms that traditionally underpin health care organizations.This essay focuses on how quality management has been introduced to, and transformed by, public health care. A theoretical framework based on new institutionalism is constructed, and translation theories are used as a way of illustrating how the medical institutional environment, in fact, changes the concept of quality management.

Under mina tre år på Konstfack har jag arbetat fram en värld av ickefigurativa mönster. I mitt examensarbete låter jag mönstren röra sig bortom skolans väggar och ut i det offentliga rummet. Genom att titta på hur reklamen idag tar plats i staden, på gator, väggar, tidningar och i kollektivtrafiken har jag hittat en för mig ny exponeringsyta.Mitt arbete består av två delar:I min processbeskrivning utforskar jag ickefigurativa mönsterbilders värde och roll i både konstnärliga och vetenskapliga sammanhang. Jag har också studerat hur reklamen tar plats i vårt offentliga rum. I mitt praktiska konstnärliga arbete har jag använt dessa teoretiska kunskaper tillsammans med en grupp tillvägagångssätt som jag gett samlingsnamnet PATTERN ATTACK.I mitt konstnärliga arbete presenterar jag hur olika PATTERN ATTACKs kan gå tillväga. .

Titel: Något alla vill ha? ? En kvalitativ analys av berättandet om begreppet public service Författare: Kaj Sveningson Kurs: MK1500, Examensarbete i medie-­? och kommunikationsvetenskap vid institutionen för journalistik, medier och kommunikation vid Göteborgs universitet. Termin: Höstterminen 2012 Handledare: Marie Grusell Sidantal: 52 Syfte: Att analysera hur man i ett antal artiklar i svenska tidningar berättar om och beskriver begreppet ?public service?. Metod: Kvalitativa textanalyser Material: Tio (10) artiklar hämtade ur Borås Tidning, Dagens Industri, Dagens Nyheter, Dala-­?Demokraten, Göteborgs-­?Posten, Metro, Resumé samt Svenska Dagbladet.

Bakgrunden till följande rapport var att vi ville undersöka vad singelhushåll i en medelstor stad anser om reklam, samt vilken reklamkanal av radio, tv, direktreklam och annonser som skapar störst intresse och uppmärksamhet hos dem som målgrupp. För att kunna undersöka målgruppen singelhushåll utformades följande frågeställning: ?Vilken reklamkanal av annonsering, direktreklam, tv- och radioreklam skapar störst uppmärksamhet och intresse hos singelhushållen i en medelstor stad, där avsändaren är en livsmedelshandlare?? Undersökningen var för oss relevant eftersom det tidigare inte utförts någon undersökning av denna målgrupp och för att singelhushållen idag växer i antal. Teorierna som användes i denna rapport handlade om hur företag med hjälp av marknadskommunikation kan nå ut till sina konsumenter. Det står om vad reklam är och i vilka kanaler den kan förmedlas.

The purpose with this essay was to analyse the view of parental leave in the public and private labour market. How does the economical compensation affect the parent's use of parental leave, with focus on the fathers "earmarked" months? Were there any differences in private companies and public organisations? We chose to look at past research and theories about father/men's usage of "60 day parental leave" from a point of gender and equality perspective. In regard to our questions we preformed qualitative, semi structural interviews. We picked people at random to interview at both private companies and public organisations that had or had not extra economical compensations except what the social insurance office paid during parental leave.

The purpose of this essay is to analyse and evaluate human relations within organisations in purpose to achieve higher productivity. Both research objects gained interest in this essay due to how their own result should be effected and their own values but the writers also detected a little curiosity on how the competition handled these questions. The essay have progressed in the following steps: first the authors have tried to find a problem definition and a scientific ground to work from. After that an extensive literature study were done to be followed by an mapping of apparition on the human relations on Scania motorverkstads logistics department and Volvo Logistics by interviews of the people in charge in these organisations. To see whether there was a unanimous line of thoughts between the management and the employees the authors made questionnaires to the different department.

This study?s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow. We achieved our aim by responding to our three questions at the issue: What kind of content is published in each of the politicians Twitter stream? Are the politicians private or public persons on Twitter? Are the politicians using Twitters interactive functions? We conducted our analysis by performing a quantitative content analysis.

I en värld där konsumenten dagligen överöses av kommersiella budskap är det många gånger svårt, för att inte säga omöjligt, för företag att synas. Ett tuffare klimat kräver tuffare tillvägagångssätt, vilket har resulterat i nya marknadsföringsmetoder. En av dessa nya metoder är provokativ marknadsföring som vänder sig till betraktarens känslor genom provokation. Provokativ reklam och dess effekter på konsumenter har undersökts tidigare. Dessa studier har emellertid övervägande fokuserat på provokation i form av sexuella stimuli, varför det råder stor osäkerhet om hur andra provokationsformer i reklamsammanhang mottas av konsumenter.

 Produktplacering är ett fenomen som har dykt upp mer och mer i svenska Tv-serier. Det är en typ av marknadsföring  där man medvetet placerar ut produkter och varumärken för att skapa ett begär och en önskan hos betraktaren efter dessa produkter. Produktplacering är en form av "dold" reklam och skiljer sig från traditionell reklam i det avseende att den är indirekt och har inte för avsikt att förse tittaren med saklig information om specifika produkter. Man vill att publiken ska uppmärksamma produkter, men de ska ej kännas uppenbart utplacerade.Syfte: Syftet med denna studie är att undersöka hur väl produktplacering i Tv-serier uppmärksammas av betraktarna. Genom studien vill vi skapa en förståelse för hur väl produktplacering uppmärksammas och     hur detta skiljer sig från respondent till respondent beroende på dennes bakomliggande faktorer.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.

The Public Sector Scorecard (PSS) is a younger version of the balanced scorecard, created for public and nonprofit organizations. The latest model of PSS is divided into three main groups and seven perspectives, while the balanced scorecard consists of four perspectives. Organizations who use either PSS or the balanced scorecard are supposed to have a clear vision spread all over the unit. This study has sought differences between the two models of financial control in both theory and practice. The first part of the study is a theoretical comparison between the models? structures and terms used in them.

There is a known link between relative deprivation and street crime among market liberal countries. Although some research has been done with cross-national data, there is none to suggest that the observed link is as valid in a country well known for its extended welfare and generous social expenditure like Sweden. The following study uses longitudinal data to see if this recognized link between relative deprivation and street crime also stands in a country with almost a century long tradition of striving for social-, economic- and cultural equality. Even though Sweden, over the last decade, has been subjected to a series of deregulations due to policy changes at national level, and with a following rise in inequality, it is still considered to be one of the most equal countries in the west. It is therefore not unlikely that the high degree of social security will reduce the negative impact of relative deprivation on social relations among its citizens, perhaps enough so that the correlation will be significantly weakened.

The aim of this thesis is to study the conditions three public libraries have to be a resource for university students. The libraries are all situated at a distance from universities that allow the students to commute between the university and their homes. These students often make the same demands on the public library as they do on the university library. In order to conduct this study the frame factor theory has been used. This theory was developed by pedagogic scholars during the 1960s and focuses on how the framework surrounding the school affects the learning results.

The focus of the thesis is to examine the regional branding ofpublic libraries in Norrbotten, with the main focus on Piteå public library, in order to find trends that indicate a successful branding based on Hariff & Rowley?s (2011) identified key factors.The empirical data has been collected through a triangulation of interviews and documents. The findings show that they have done a proficient preparatory work prior to the regional branding of the public libraries, and that the libraries have worked together with a communication bureau in their marketing strategies since the beginning of the public library cooperation. The results also show that Piteå public library, through branding efforts, received another relationship with the media where the media now occasionally contact the library.The conclusion of the thesis is that Piteå public library promoted the library through campaigns that provide the opportunity for activities and experiences, and that they want to convey the image of itself as a venue for social interaction. The marketing of the libraries fulfill the most of the criteria, but there are still areas of branding that needs to be further explored..