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5523 Uppsatser om Tv-reklam och public relations - Sida 31 av 369
Hur påverkar New Public Management en organisations effektivitet?: En fallstudie av Stockholms Stads Parkerings AB och Stockholms Trafikkontor
This thesis investigates how the level of implementation of New Public Management affects an organization?s efficiency. According to theory, a high level of implementation leads to a more efficient organization. This thesis is based on two case studies conducted on two units within Stockholms Stad. One of the units shows a high level of implementation of NPM and a high level of efficiency.
Lärarstudenters lektionsplaneringar i svenska. : En diskursanalys om lärarstudenters didaktiska val.
This study is based on interviews with four managers in public elderly care and four managers in private elderly care. The aim of this paper is to examine how these managers are experiencing their leadership in relation to conflict management, and if the managers leadership differs depending on private or public elderly care. Leadership and conflict management are theories that have been used in order to analyze the empirical findings. Previous research that has been used in the study concerns ?leadership/leadership styles?, ?conflict management?, ?to be active in the private/public elderly care?.
Det offentliga biblioteksväsendet i tredje rikets Tyskland
The thesis treats how the German public libraries originated and how they were affected by the Nazi era. It deals with how the library system began to cover the whole nation, and describes the struggle between public libraries and commercial and religious ditto. It also treats the weedings out and what happened to the staff and the stocks between 1933 and 1945.Furthermore it gives a picture of what books one could find in a German public library,and how these volumes were catalogued and classified. Moreover it describes how thelibraries managed during the Second World War, and ends by giving some topics fordiscussion and asks questions that additional research might be able to answer..
Att sticka ut eller passa in : Könsstereotyp tv-reklams inverkan på kvinnors konformitet
Denna studie har undersökt huruvida priming för den kvinnliga könsstereotypen i tv-reklam ökar graden av konformitet hos kvinnor. Tidigare forskning har visat att sådan priming kan leda till försämrade prestationer och sänkta ambitionsnivåer hos kvinnor. Deltagarna i studien utgjordes av 76 kvinnliga universitetsstudenter. Primingmanipulationen bestod av tolv reklamfilmer riktade till kvinnor. Graden av konformitet mättes i form av deltagarnas skattning av antal ljud på ett ljudurskiljningstest som gjordes tillsammans med fyra konfederater.
Bokföringsbrott i svenska mikroföretag. : Vilka faktorer påverkar brottets svårighetsgrad?
The purpose of this master thesis is to study the correlation and meaning of current ideas and practice at the public library of Gothenburg. This was done by comparing the visions and ideas expressed by the library through the library plan, with how the daily practice looks. For the theoretical framework organizational theory is used and research data was collected both from public documents and through observations. The public library of Gothenburg were chosen for the study because of it's newly renovated facilities. The idea is that these facilities make a suitable study object of the current ideas and priorities of the public Swedish library in general.The results show that the public library practice in Sweden still rests on the original public library ideas such as offering information for free and treating every user as equal.
Strategiskt tankesätt i reklambranschen
På bara några år har svensk reklam gått från nionde plats till tjugotredje plats bland världens mest prisbelönade länder. Uttalanden i media om en försämrad traditionell svensk reklam påstås bero på ett flertal faktorer, den hårda konkurrensen om svensk talang inom reklam är en. Den digitala framgången visar å andra sidan en ny sida av svensk reklam; fyra av världens tio mest framgångsrika byråer inom digital kommunikation är svenska. Såväl yttre som inre mer branschspecifika krafter påverkar den svenska reklambranschen.Av uttalanden i media är det tydligt att förändringar ses på olika sätt. Det torde i sin tur ha en inverkan på hur en aktör med ledande befattning sedan förhåller sig till dessa i den egna verksamheten.
På färd genom glömda landskap : Rumslig analys av bronsåldersbygden i Mönsterås
This paper deals with the relations between landscape rooms and monuments in an area north of Mönsterås in Kalmar län. After archaeological excavations had been carried out in the area 1991, an article promote it to the ?Bronze Age district of Mönsterås? (Källström 1993). There are two main problems that I deal with in this paper. First: The relations between the natural places and the monuments or memorials.
Återförsäljare vs. leverantör : påverkan och förväntningar
Through our study we have found that there are moresimilarities than differences in leadership styles. The dominant leadership style of managers in both private and public sector is the democratic leadership style, often in combination with other styles; most notably the authoritarian leadership style. The charismatic leadership style doesn't seem to be popular in neither private nor public sector.Title: A study of leadership styles in public and private sector Course: Bachelor Dissertation - LeadershipAuthors: Milos Kostic and Rudina ShabaniAdvisor: Ingemar WictorKeyword: Leadership style, public, private, leadershipProblem formulation: What differences and similarities in leadership styles are there between managers in private companies and managers in public companies?Purpose: Our purpose has been to find which similarities and differences there are in leadership styles between managers in private sector and managers in public sector.Theoretical framework: After studying the theory of leadership, we found four different leadership styles relevant to our study. In the theoretical framework we discuss theories of authoritarian leadership, democratic leadership, laissez-faire leadership and charismatic leadership.
?Vi är platsen helt enkelt? : Folkbibliotekarien och mötesplatsen ? en diskursanalys.
The bachelor thesis examines conceptions behind the Swedish public librarian?s opinions of the public library as a meeting place. The study uses the critical discourse analysis, developed by Ernest Laclau and Chantal Mouffe, to analyze a focus group interview. The discourse analysis identifies four themes in the empirical material: the imagined arena of the meeting place, the behaviour in the meeting place, the meeting place?s librarian and the polemic against the meeting place.
Kampen mellan etablissemang och näthatare - En studie om näthatsdebatten
This essay examines the Swedish debate on Internet hate with focus on theories concerning Internet as a public sphere, sociocultural turbulence and subaltern counterpublics. Examining material fromnewspapers, alternative news media and discussion forums, with an hermeneutical influenced method, the task is to understand the Internet hate debate, and the study wishes to discover its relations to biggercontexts, such as social transformations and power dynamics. The conflict evolves between the establishment (journalists, writers, politicians et cetera) on one part, and Internet ?haters? on the other.The examined theme also shows a conflict where the two combatants show not only two opposite views on what Internet hate is, but also shows two different conceptions of the world..
?En extra grej på biblioteket? ? Skrivarverksamhet på folkbibliotek
The aim of this master thesis?s is to examine what functions writing activities can have in the public library. Some public libraries offer their visitors writing activities, for example courses and camps. The public library is an institution with a particular identity, with special norms and properties which participants within the institution construct and reproduce. The main question of this thesis is to investigate how writing activities can be a part of the public library?s institutional identity and what functions writing activities in the public library can have.
Skönhet och självkänsla: En enkätundersökning bland universitetsstudenter
Varje dag utsätts vi för stora mängder av reklam via massmedia. Kan dessa ständiga stimuli på-verka vår självbild eller självkänsla negativt? Syftet med detta examensarbete var att undersöka mäns och kvinnors inställning till det skönhetsideal som förmedlas via massmedia och om det finns ett samband mellan reklampåverkan och egen självbild. Även inställningar till ett attraktivt utseende hos sig själv och en eventuell partner studerades. En enkätundersökning genomfördes med universitetsstuderande män och kvinnor vid Luleå tekniska universitet.
Den offentliga upphandlingen implementeringsproblem.
This thesis is a cultural theoretical case study of the art project (O)önskad samhällsförbättring.Via an analysis of the project, that is based on theories of power, resistance and contemporaryurban development, it examines the construction of urban space, its impact on public art including the ability of art to initiate evolvement of the urban public space.The last decades art has plaid an important role in what is called the creative city; to become attractive nodal points of the global economy, larger cities increasingly invest in art,culture and creative industry. Simultaneously the urban public space is limited to activitiesand expressions of art that are presumed to create economic growth. This introduces animpression of what is allowed and what is not allowed, possible and not possible, wished andnot wished which, as a consequence, evolves the public space. The events during the artproject and the reactions that followed enlightened these limitations. This tells a story, not only about the structuring process of the local urban space, but also important changes that are created as a simultaneous effect at different levels in society, as well locally as globally.
Demokratin och folkbiblioteket folkbiblioteket och demokratin: Hur demokrati, offentlighet och information omnämns i kulturpolitiska dokument från 1990-talet
This Master Thesis aims to study and discuss the occurence of three concepts in some influential cultural policy documents which includes the UNESCO public library manifesto, the Swedish libraries act, the Swedish cultural policy objectives, and a study from the mid nineties which deals with the cultural policy. The questions asked are: -Do the documents mention democracy? In what way? -Do the documents mention the public sphere? In what way? -Do the documents mention information? In what way? -How can we understand the content of the documents through relevant theories about democracy, the public sphere and information? Theories about the information society are used, as well as theories from Jürgen Habermas, Herbert Schiller and Robert Dahl. The way of method is document studies and abduktion, with influences from hermeneutic theory. The analysis deals with the documents through these concepts: democracy, the public sphere and information and puts forward the content, or lack of content, about democracy in the analysed material.
Arena för ungt skapande. Hur biblioteket tar till vara unga människors kulturuttryck: exemplet Demoteket
The aim of this Master's thesis is to explore the function of public libraries as arenas for young people's artistic creations. It examines how the public library makes activities based on independent creativity visible, and what activities of this sort imply to the public library. The thesis also relates this to the public library's task in society. The main object of examination is Demoteket, an on-going project in the south-eastern parts of Sweden. In this project Länsbibliotek Sydost co-operates with Reaktor Sydost, a centre of resource in the fields of young communication and filmmaking.